--- product_id: 10986862 title: "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant" price: "157.15 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/10986862-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market store_origin: TN region: Tunisia --- # Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant **Price:** 157.15 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - **How much does it cost?** 157.15 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/10986862-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY , now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY , visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success. Review: Ultimate Business Development Book, Especially for Entrepreneurs - I have read many business books and am an MBA from University of Maryland, Smith School of Business (a great program), so I have also read many business textbooks. This book is not a textbook, but has a systematic approach that entrepreneurs can use in developing lines of business or recreating them in a profitable manner. I particular like that it does not use a "wild west" approach but still encourages you to explore and take risks, just calculated risks. Beginning in 2025, our startup of a bootstrap business has made great use of this older book with weekly meetings on each chapter and the book assigned business development/idea activities. Using Blue Oceans, our startup is now making significant dollars and paying employee salaries. It takes time (~ 6 months) to properly work through this awesome book (not simply read it), but if you want a better shot at succeeding while minimizing costs and unlocking new business development ideas, this book is the pinnacle of great. I hear "Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space" is being released in ~May 2026. Note that I am 100% unaffiliated with this book and do not know the author. Review: Value-Innovation, who would have knew? - I am a software engineer starting an automotive advertising business. I have been edifying myself on business over the last year, absorbing all the business info I can from reading books and talking to people. I have to say that this book has been the most helpful, with its out-of-the-box thinking backed with solid real world examples and powerful, simple, and implementable strategies. Most books that address the issues of competing in a crowded market concentrate on how to develop a niche and focus a those customers that demand it. This book addresses this issue from a whole different angle, and very elegantly I might add. The authors tell you to identify all the factors that your competitors (and you) currently compete on. Decide which factors you will eliminate and reduce, factors that reduce margins, etc. Then, focus your efforts on innovating new business factors; factors where you will not go head to head with your competition, yet offer the customer added benefits. There are so many real examples in the book along with their six strategy process that I immediately thought of a few new business factors for my upcoming business. Diverging from the status quo, in effect, moves you from the violent red ocean into the calm blue ocean. Then you need to create a barrier to your newly created ocean. If the new business factors are patentable, required large/existing/non-attainable assets, or created some other natural barrier to the market, then your safe for awhile. Otherwise you will need to use strategic pricing as your barrier, like South West Airlines did. Strategic pricing (process detailed in the book) and creating new business factors (customer benefits) IS value-innovation! This is giving the customer more for less and can only happen in the blue ocean. Companies would go broke doing this in the red ocean! Strategic pricing will help you set your price low enough that you will attract customers from the red ocean and your newly created business factors may even attract customers that were previously non-existent. The execution of your strategy must be very swift and focused, trying to gain as much market share as quickly as possible and making it tough for competitors to enter your blue ocean, much like Microsoft and Wal-Mart have done. This strategy totally goes against the traditional "find a niche, concentrate on select customers", in-the-box kind of thinking that I have been accustomed to reading for the last year. I really love this book and could go on and on. I would easily have paid many times more for this book, as it has become an asset to my new business. As a software guy, all problems look like software problems (if the customers don't like it, add more bells and whistles, etc.). Well, I think this book has finally got me thinking like a business savvy exec. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #9,237 in Books ( See Top 100 in Books ) #15 in Systems & Planning #72 in Business Management (Books) #138 in Leadership & Motivation | | Customer Reviews | 4.6 out of 5 stars 6,364 Reviews | ## Images ![Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Image 1](https://m.media-amazon.com/images/I/91YCWH4jFdL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Ultimate Business Development Book, Especially for Entrepreneurs *by T***P on March 8, 2026* I have read many business books and am an MBA from University of Maryland, Smith School of Business (a great program), so I have also read many business textbooks. This book is not a textbook, but has a systematic approach that entrepreneurs can use in developing lines of business or recreating them in a profitable manner. I particular like that it does not use a "wild west" approach but still encourages you to explore and take risks, just calculated risks. Beginning in 2025, our startup of a bootstrap business has made great use of this older book with weekly meetings on each chapter and the book assigned business development/idea activities. Using Blue Oceans, our startup is now making significant dollars and paying employee salaries. It takes time (~ 6 months) to properly work through this awesome book (not simply read it), but if you want a better shot at succeeding while minimizing costs and unlocking new business development ideas, this book is the pinnacle of great. I hear "Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space" is being released in ~May 2026. Note that I am 100% unaffiliated with this book and do not know the author. ### ⭐⭐⭐⭐⭐ Value-Innovation, who would have knew? *by C***L on June 27, 2005* I am a software engineer starting an automotive advertising business. I have been edifying myself on business over the last year, absorbing all the business info I can from reading books and talking to people. I have to say that this book has been the most helpful, with its out-of-the-box thinking backed with solid real world examples and powerful, simple, and implementable strategies. Most books that address the issues of competing in a crowded market concentrate on how to develop a niche and focus a those customers that demand it. This book addresses this issue from a whole different angle, and very elegantly I might add. The authors tell you to identify all the factors that your competitors (and you) currently compete on. Decide which factors you will eliminate and reduce, factors that reduce margins, etc. Then, focus your efforts on innovating new business factors; factors where you will not go head to head with your competition, yet offer the customer added benefits. There are so many real examples in the book along with their six strategy process that I immediately thought of a few new business factors for my upcoming business. Diverging from the status quo, in effect, moves you from the violent red ocean into the calm blue ocean. Then you need to create a barrier to your newly created ocean. If the new business factors are patentable, required large/existing/non-attainable assets, or created some other natural barrier to the market, then your safe for awhile. Otherwise you will need to use strategic pricing as your barrier, like South West Airlines did. Strategic pricing (process detailed in the book) and creating new business factors (customer benefits) IS value-innovation! This is giving the customer more for less and can only happen in the blue ocean. Companies would go broke doing this in the red ocean! Strategic pricing will help you set your price low enough that you will attract customers from the red ocean and your newly created business factors may even attract customers that were previously non-existent. The execution of your strategy must be very swift and focused, trying to gain as much market share as quickly as possible and making it tough for competitors to enter your blue ocean, much like Microsoft and Wal-Mart have done. This strategy totally goes against the traditional "find a niche, concentrate on select customers", in-the-box kind of thinking that I have been accustomed to reading for the last year. I really love this book and could go on and on. I would easily have paid many times more for this book, as it has become an asset to my new business. As a software guy, all problems look like software problems (if the customers don't like it, add more bells and whistles, etc.). Well, I think this book has finally got me thinking like a business savvy exec. ### ⭐⭐⭐⭐ Refreshing and Useful, Concise and Well-written *by B***N on January 25, 2009* As a strategy consultant, I am always looking for new methods, frameworks, and tools related to corporate strategy. This book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, presents a simple, cohesive, and practical framework to think about value innovation and corporate strategy. The core concepts of the book, red oceans and blue oceans, are intuitive and lead to interesting insights. The authors present some unique case studies and provide a plethora of visual tools and strategies to implement blue ocean concepts. So what are red oceans and blue oceans? Red oceans are contested market space where existing competitors struggle with each other for customers and profit. This ocean that they exist in is bloodied by competition, and is not where you want your company to be. Blue oceans are uncontested market space, pools of demand and customers that have not been reached by any competitor. The reason for this is that the blue ocean is masked by conventional wisdom and product/service design. To open blue oceans, companies must look at their products, customers, non-customers, and industry in new ways. This book provides tools to accomplish this and illustrates them well with examples such as Cirque Du Soliel and Southwest Airlines. The book has been criticized for being simplistic, catchy, and for borrowing concepts from others. However, when you look at corporate strategy, it is a field which has been examined thoroughly and completely. Hundreds of frameworks, concepts, and tools have been developed and re-hashed. When I think about strategy, this is not the only framework I'm going to use, which is okay. I'm not looking for one solution to all problems. What this book provides is a fresh way of looking at competitive strategy and some simple tools. This book is not a weighty tome, is quick to read, and is easy to understand. This is something I relish. As a strategy consultant, I work alongside my clients to critique current strategies and develop strategies for the future. In that context, simple is better. This book tries to keep things simple and does not bog things down with weighty research and financial analysis. To some, this will be a deal-breaker. There are strategy people out there who think that coming up with presentation full of scientific looking research methodologies and reams of spreadsheet analysis means they've done their job. This is not the case. Developing a blue ocean strategy is not a simple process. You should do your due diligence and consider financial analysis and market projections. However, you cannot let these things bog you down. This is why so many strategies fail or are never implemented. This book is not a panacea which will show you how to dominate your market. It isn't meant to be. What you will gain from this book is another way of thinking about strategy, some useful tools, and case studies to illustrate how to use things. The rest is up to you. Key Reasons To Buy: * Concise and easy to understand * Presents intuitive and applicable concepts related to strategy and innovation * Provides tools and case studies to illustrate concepts as well as conceive/execute blue ocean strategy on your own Perceived Weaknesses: * Some frameworks are derivative in nature * Research is not rigorous or quantitative ## Frequently Bought Together - Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/10986862-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market](https://www.desertcart.tn/products/10986862-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-06-06*