True Sons Hair Dye Foam for Men - Natural Look -Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Medium Brown)

I'd looked off & on for years to find RED beard dye, to no avail.Very happy to have discovered True Sons. Now my mustache/beard is back to my original color.Easy to apply, lasts reasonably wrong. Expensive, though!

After researching various types of hair dyes for head and beard, I settled on this brand. With much excitement I opened the package, read the directions, and followed them to the letter (cleaning skin prior to application, applying enough foam to the area to ensure areas were covered). Waited the additional 5 minutes for the beard area (as the instructions say you may need the extra 5 minutes beyond the first time 10-15 for this area.) I watched as the foam turned dark brown, and started to disintegrate as my beard started appearing. As it started appearing, it was still gray - I figured, maybe it started from the root up? I’m no Brad Mondo, but usually the roots turn quicker as they are closest to the skin adding extra heat to the process. The timer went off, I rinsed my face and looked in the mirror and nothing changed. Nada. Not one single hair. Additionally, it took some extra time to get the dye off my skin (which at first made it look like I had MORE gray!) But once it was all off and wiped away - I reinspected and to my utter disappointment, again, nothing changed.I figured - ok, let’s try this again. Rinse and repeat. Again, to my utter disappointment, and 30 minutes of dye time combined - nothing. Still gray. Not even minor coverage. Same as it was (especially from my sideburns down where most of my coverage is.)I had hoped they would offer a money back guarantee, but alas - they do not.So folks, when you are debating buying this and you see some of those negative reviews and you think “It’ll work for me.” Let me reassure you, it won’t. Save your time and money and get just for men.

I really like this product when it comes to ease of use, application, and the final result. The foam is simple to work with and the color sets in quickly without much mess. That said, the color range is where I’ve run into some issues.I’ve used the dark brown and lately felt it came out a little too dark for me, especially in the summer. So I tried the medium brown instead, hoping for a softer look, but I honestly could not tell the difference. I even tested both at the same time, one on each side, and they looked exactly the same.I just wish the shades were actually different enough to notice.

I am using True Sons for beard only (NOT HEAD HAIR). I am really happy how this product works for my beard. No side affects at all. Achieve a salt and pepper look on the darker side in 5 minutes top. The longer you leave over 5 minutes the darker it gets. Lasts several days without fading. The tube will last a couple of months because only use a dab or 2 with a small beard brush giving me great results. I believe most complaints are a result of the high cost and not the product itself.

Does absolutely NOTHING. I used it as directed, even used the “dye booster” and changed NOTHING. I was very liberal with the application but only applied to my temples as that is the only place I have grey — it was a complete waste of money.

About a quarter century ago, Consumer Reports evaluated all the then-available hair & beard dyes marketed to men and concluded that such products are inferior, massively more expensive, and succeed in the marketplace by exploiting men's insecurity at being seen in drug store checkout lines with "women's cosmetics" or being seen pulling such items off the shelf. Since then, I've used Clairol Root Touch-Up for my beard (10mins every 5-7 days) and L'Oreal Preference or L'Oreal Excellence (both 30 mins) or, more recently, Clairol Perfect 10 (10 mins). I get two applications for my beard from each $7-8 purchase of Clairol Root Touch-UP, and 1-3 applications (depending on how long my hair has grown) from each of the others. All these products eliminated all traces of gray and all functioned as "multi-use" kits if you that's what you want them to be (all they lack is explicit instructions on mixing small quantities, but this isn't difficult to calculate!).@ ~$40 for one purchase, I'll be lucky if I get 4 applications (but for both hair and beard) from True Sons which, counter-intuitively did a good job on coverage of my beard but barely made a dent on my hair, leaving the area needing coverage -1/2" at the roots- untouched and as gray as ever. This was even after a 2nd application for which I doubled the recommended "leave on" time to 10 mins and used 1 1/2 times the recommended amount of "booster".Conclusions? For my hair, True Sons simply did not work as claimed, despite two attempts. So, even it it weren't way more expensive than products marketed towards women, I wouldn't purchase this again.For my beard, True Sons worked well but is significantly more expensive than what I've used for 25 years (Clairol Root Touch-Up) but it has one advantage: It ingredients are much less harsh on the skin than is my go-to dye. I may try this again for my beard ....