--- product_id: 115131038 title: "Scientific Advertising: 21 advertising, headline and copywriting techniques" price: "42.74 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/115131038-scientific-advertising-21-advertising-headline-and-copywriting-techniques store_origin: TN region: Tunisia --- # Scientific Advertising: 21 advertising, headline and copywriting techniques **Price:** 42.74 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Scientific Advertising: 21 advertising, headline and copywriting techniques - **How much does it cost?** 42.74 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/115131038-scientific-advertising-21-advertising-headline-and-copywriting-techniques) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Understand and use the concepts of successful advertising Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins and then move onto the rest. In this powerful book he explains the process to get (and measure) results from your advertising. Claude Hopkins wrote 'Scientific Advertising' in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not a guess. Learn how to use his techniques to write adverts which sell with certainty. Hopkins clearly shows how to write copy, provides methods for testing it and shows how evidence based advertising gets results in a measurable and cost effective way. A must read if you are in business, sales or advertising. Hopkins shows what makes us buy and how you can make it happen. This edition also includes examples of adverts produced by Claude Hopkins through his career. Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life. David Ogilvy Within this book Hopkins shows a variety of tested techniques which he had used through his successful career in advertising, including: How advertising laws are established - What the professionals in advertising already know and how we can use this knowledge to develop better ads. Just salesmanship - What is advertising and how is it best used? Offer service - The best ways to offer service to increase sales. Mail order advertising - What it teaches us and how we can apply it to our own adverts. Headlines -A lot of headlines get a poor response in email marketing, websites and adverts. Learn how to increase your response rate. Psychology - Use Hopkins experience to direct people to buy and use your product. Being specific - Are you being specific enough in your advertising? Hopkins shows that by using specific facts you can increase sales and out perform your competitors. Tell your full story - How telling your story is important and why some advertisers make the mistake of missing out on this. Art in advertising - Should we use bespoke artwork or tried and tested visuals? Things too costly - What strategies are too costly to attempt in advertising. Information - How to give the consumer the best information to help them buy. Strategy - Rules for directing a campaign. Use of samples - How getting samples into peoples hands can increase sales. Getting distribution - Hopkins lays out how to get national distribution by starting small. Test campaigns - How to test different campaigns on the same audience. Leaning on dealers - Ways to get dealers to help your campaign Individuality - Set yourself apart from competitors and what your tone should be. Negative advertising - Will it help your sales? Letter writing - Hopkins shows how to write a sales letter. A name that helps - How does a product name impact sales? Good business - See how good business impacts on consumer behaviour. Excerpts from the book The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. I never ask people to buy. The ads all offer service, perhaps a free sample. They sound altruistic. But they get a reading and action. No selfish appeal can do that. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Review: David Ogilvy Was Right — A timeless classid - Don’t be fooled by the age of this book — it’s excellent, timeless, and extremely relevant. The price is ridiculously low (the copyright has expired) so get both the Kindle edition and the audiobook together. Listen to it on your commute, then go back and highlight key points in the Kindle edition. The combination gives you a smart, compact education in advertising and marketing that is applicable across the board. Review: Concise, Complete, and Detailed - Claude Hopkins gives an comprehensive overview of effective copywriting. He discusses the importances of effective and productive advertising. Using the principles of the mail order business. Most importantly, Hopkins feels you should have quantifiable measurable results to measure the effectiveness of a promotion. Thus, the advertisements shown during the Super Bowl don't do that. Since, they are 30 seconds long and always make a clear offer. Also, how does a merchant know his customer or client was driven as result of a television ad. there are no coupons, 800 numbers or links directing one to an order form. Also, mentioned are the importance of the psychology behind copy writing. The book is a must read for any copywriter. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #27,505 in Books ( See Top 100 in Books ) #6 in Direct Marketing (Books) #27 in Marketing & Consumer Behavior | | Customer Reviews | 4.5 out of 5 stars 2,073 Reviews | ## Images ![Scientific Advertising: 21 advertising, headline and copywriting techniques - Image 1](https://m.media-amazon.com/images/I/61MFDwLv4mL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ David Ogilvy Was Right — A timeless classid *by Z***Z on February 21, 2025* Don’t be fooled by the age of this book — it’s excellent, timeless, and extremely relevant. The price is ridiculously low (the copyright has expired) so get both the Kindle edition and the audiobook together. Listen to it on your commute, then go back and highlight key points in the Kindle edition. The combination gives you a smart, compact education in advertising and marketing that is applicable across the board. ### ⭐⭐⭐⭐⭐ Concise, Complete, and Detailed *by R***0 on March 20, 2014* Claude Hopkins gives an comprehensive overview of effective copywriting. He discusses the importances of effective and productive advertising. Using the principles of the mail order business. Most importantly, Hopkins feels you should have quantifiable measurable results to measure the effectiveness of a promotion. Thus, the advertisements shown during the Super Bowl don't do that. Since, they are 30 seconds long and always make a clear offer. Also, how does a merchant know his customer or client was driven as result of a television ad. there are no coupons, 800 numbers or links directing one to an order form. Also, mentioned are the importance of the psychology behind copy writing. The book is a must read for any copywriter. ### ⭐⭐⭐⭐ Great Ideas and a Joy to Read *by M***H on January 1, 2013* I found this book to be very informative and was worth the time and money. I found many ideas which will allow me to continually improve upon my electronic and print marketing campaigns. Others have said that the book is written horribly and the publishers should be embarrassed - I disagree. Granted, there are a few grammar errors - but the book is written in early 20th century and much of the language, speech and mannerisms of the time come through in the writing. I found this style entertaining and easy to read. The book also refers to many of the social norms of this era such as discussing only "men" in business. If there happened to be a successful business-women - she was only able to accomplish this with the help of men. Again, I think does not take away from the content of the book, rather augments the principles since they are time honored and are able to survive the tests of time. ## Frequently Bought Together - Scientific Advertising: 21 advertising, headline and copywriting techniques - Ogilvy on Advertising - Copywriter's Handbook --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/115131038-scientific-advertising-21-advertising-headline-and-copywriting-techniques](https://www.desertcart.tn/products/115131038-scientific-advertising-21-advertising-headline-and-copywriting-techniques) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-06-02*