--- product_id: 11648098 title: "Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)" price: "330.36 DT" currency: TND in_stock: true reviews_count: 10 url: https://www.desertcart.tn/products/11648098-event-marketing-how-to-successfully-promote-events-festivals-conventions-expositions store_origin: TN region: Tunisia --- # Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) **Price:** 330.36 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) - **How much does it cost?** 330.36 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/11648098-event-marketing-how-to-successfully-promote-events-festivals-conventions-expositions) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere―in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere. Review: Good book for class - It was used but in very good quality for being used. I just needed it for a class. The book was definitely helpful. Review: Very good so far... - I promote events and I'm always looking for new twists or ways to think. This book so far has been good, though I think that based on ways to digitally advertise which change with the wind it is a bit dated. However, humanity is the same so the principles discussed inside remain valid, you might just have to apply them in different ways as we move into the unknown future. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,655,454 in Books ( See Top 100 in Books ) #419 in Business Marketing #1,281 in Advertising (Books) #1,298 in Hospitality, Travel & Tourism (Books) | | Customer Reviews | 4.1 out of 5 stars 52 Reviews | ## Images ![Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) - Image 1](https://m.media-amazon.com/images/I/71RX++6yyjL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good book for class *by J***R on December 19, 2025* It was used but in very good quality for being used. I just needed it for a class. The book was definitely helpful. ### ⭐⭐⭐⭐⭐ Very good so far... *by D***K on May 1, 2024* I promote events and I'm always looking for new twists or ways to think. This book so far has been good, though I think that based on ways to digitally advertise which change with the wind it is a bit dated. However, humanity is the same so the principles discussed inside remain valid, you might just have to apply them in different ways as we move into the unknown future. ### ⭐⭐⭐⭐ ... gave this book 4 starts because most of the useful information is directed for UK events *by M***A on August 25, 2015* I gave this book 4 starts because most of the useful information is directed for UK events. Some sections can be used and applied in the US, and it covers different tasks of the events and festivals planning process but most of the information is very basic. ## Frequently Bought Together - Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) - Made Possible By: Succeeding with Sponsorship - Business Plan In A Day (Planning Shop) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/11648098-event-marketing-how-to-successfully-promote-events-festivals-conventions-expositions](https://www.desertcart.tn/products/11648098-event-marketing-how-to-successfully-promote-events-festivals-conventions-expositions) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-08-27*