--- product_id: 12411789 title: "Pay-Per-Click Search Engine Marketing: An Hour a Day" price: "215.74 DT" currency: TND in_stock: true reviews_count: 10 url: https://www.desertcart.tn/products/12411789-pay-per-click-search-engine-marketing-an-hour-a-day store_origin: TN region: Tunisia --- # Pay-Per-Click Search Engine Marketing: An Hour a Day **Price:** 215.74 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Pay-Per-Click Search Engine Marketing: An Hour a Day - **How much does it cost?** 215.74 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/12411789-pay-per-click-search-engine-marketing-an-hour-a-day) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method. Review: David Szetela - A True PPC Rockstar! - Hello desertcart (and PPC) People, Many people know David Szetela from his podcast PPC Rockstars on [...]. He is truly a professional and I have learned a ton from him. I really recommend you subscribe and download his podcast and start listening from the beginning. You will truly get an education in Paid Search like no other. I knew David's book would be a keeper and wasn't disappointed. Suffice it to say, he knows his stuff. Yes, you'll find alot of Adwords/PPC books on desertcart that are very kind of slimy/salesy but don't be discouraged. There are a few true pros out there and David is on that Mt. Rushmore. If you like Davids' book, be sure to pick up: Advanced Google AdWords by Brad Geddes Winning Results With Google Adwords by Andrew Goodman Between these three books your PPC training will be complete! Enjoy! Echo Internet Marketing Staff [...] Review: Great Tutorial on SEM - This is a really good tutorial on SEM/PPC. It covers how to set up an account in Google and gives helpful hints and tools to build a solid well thought out PPC campaign. They walk through it on a day-by-day; week-by-week schedule which I'm not sure was necessary as some steps only take a short time while others a bit longer. You should have a decent understanding of direct marketing. They cover this quickly at the front but if you have no experience in DR, the nuances of the points the book makes could be lost on the reader. Otherwise this is a really great book if you are looking to learn how PPC works. Definitely recommended. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #2,675,219 in Books ( See Top 100 in Books ) #343 in Search Engine Optimization #438 in E-Commerce (Books) #686 in Retailing Industry (Books) | | Customer Reviews | 4.1 out of 5 stars 22 Reviews | ## Images ![Pay-Per-Click Search Engine Marketing: An Hour a Day - Image 1](https://m.media-amazon.com/images/I/71XUaGIlt1L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ David Szetela - A True PPC Rockstar! *by C***E on June 30, 2011* Hello Amazon (and PPC) People, Many people know David Szetela from his podcast PPC Rockstars on [...]. He is truly a professional and I have learned a ton from him. I really recommend you subscribe and download his podcast and start listening from the beginning. You will truly get an education in Paid Search like no other. I knew David's book would be a keeper and wasn't disappointed. Suffice it to say, he knows his stuff. Yes, you'll find alot of Adwords/PPC books on Amazon that are very kind of slimy/salesy but don't be discouraged. There are a few true pros out there and David is on that Mt. Rushmore. If you like Davids' book, be sure to pick up: Advanced Google AdWords by Brad Geddes Winning Results With Google Adwords by Andrew Goodman Between these three books your PPC training will be complete! Enjoy! Echo Internet Marketing Staff [...] ### ⭐⭐⭐⭐ Great Tutorial on SEM *by S***A on March 4, 2013* This is a really good tutorial on SEM/PPC. It covers how to set up an account in Google and gives helpful hints and tools to build a solid well thought out PPC campaign. They walk through it on a day-by-day; week-by-week schedule which I'm not sure was necessary as some steps only take a short time while others a bit longer. You should have a decent understanding of direct marketing. They cover this quickly at the front but if you have no experience in DR, the nuances of the points the book makes could be lost on the reader. Otherwise this is a really great book if you are looking to learn how PPC works. Definitely recommended. ### ⭐⭐⭐⭐⭐ Good book on PPC *by J***A on May 5, 2014* Its a good book which is unbiased unlike other books that make online PPC look like a magic which someone has to definitely succeed. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/12411789-pay-per-click-search-engine-marketing-an-hour-a-day](https://www.desertcart.tn/products/12411789-pay-per-click-search-engine-marketing-an-hour-a-day) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-06-03*