---
product_id: 1327826
title: "Soft Gel Paste Electric Food Coloring 4.5 oz. - Electric Purple"
brand: "americolor"
price: "89.56 DT"
currency: TND
in_stock: true
reviews_count: 8
url: https://www.desertcart.tn/products/1327826-soft-gel-paste-electric-food-coloring-4-5-oz-electric
store_origin: TN
region: Tunisia
---

# Ultra-concentrated gel paste Consistent batch-to-batch color Made in the USA, kosher certified Soft Gel Paste Electric Food Coloring 4.5 oz. - Electric Purple

**Brand:** americolor
**Price:** 89.56 DT
**Availability:** ✅ In Stock

## Summary

> 🎨 Unleash bold color, skip the guesswork!

## Quick Answers

- **What is this?** Soft Gel Paste Electric Food Coloring 4.5 oz. - Electric Purple by americolor
- **How much does it cost?** 89.56 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/1327826-soft-gel-paste-electric-food-coloring-4-5-oz-electric)

## Best For

- americolor enthusiasts

## Why This Product

- Trusted americolor brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **No Weeping, No Hardening:** Keeps your creations flawless—no separation or crusting, ever.
- • **Batch-Perfect Consistency:** No surprises—color stays uniform every time you create.
- • **Gel Texture for Precision:** Pourable gel formula that blends seamlessly without altering texture.
- • **Kosher & Proudly American:** Certified kosher and crafted in the USA for trusted quality.
- • **Vibrant Electric Purple Power:** Achieve the most brilliant, eye-catching hues with minimal product use.

## Overview

Americolor Soft Gel Paste Electric Food Coloring in Electric Purple delivers ultra-concentrated, vibrant color with superior strength and consistency. Its pourable gel formula disperses instantly without affecting texture, making it ideal for icings, doughs, and confections. Certified kosher and made in the USA, this 4.5 oz bottle ensures no weeping or hardening, letting professionals create flawless, vivid masterpieces every time.

## Description

This highly concentrated gel food colour is formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant colour available. Gel colour has a viscosity that offers the convenience of a pourable colour, making it easier to duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency and it will not break down buttercream or non-dairy icings like liquid colours. Use gel colour to colour bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, and compound chocolate.

## Features

- Soft gel paste is an effective coloring system
- It's consistent from batch to batch; Certified kosher and made in the U.S.A
- It has coloring strength superior to any other food color
- It will not separate or weep and does not harden
- The base ingredients allow the color to disperse immediately so you actually use less color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Age Range Description | All Ages |
| Asin | B000VTOGP0 |
| Best Sellers Rank | #82,308 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food) #464 in Food Coloring |
| Brand Name | AmeriColor |
| Color | Electric Purple |
| Container Type | Bottle |
| Customer Reviews | 4.7 4.7 out of 5 stars (188) 4.7 out of 5 stars |
| Diet Type | Kosher |
| Formulation Base | Glycerin-Based |
| Item Form | Gel |
| Item Weight | 0.2 Pounds |
| Liquid Volume | 4.5 Fluid Ounces |
| Manufacturer | AmeriColor Corp. |
| Model Number | AM 265 |
| Number Of Pieces | 1 |
| Part Number | AM 265 |
| Size | 4.5 Ounce |
| Specialty | Kosher |
| Unit Count | 1.00 Count |
| Upc | 680218002654 |

## Images

![Soft Gel Paste Electric Food Coloring 4.5 oz. - Electric Purple - Image 1](https://m.media-amazon.com/images/I/51GnInNvsCL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ It is purple!
*by  on Reviewed in the United States December 3, 2021*

What more can I say? The colour is good and the gel is easy to use.

### ⭐⭐⭐⭐⭐ A little goes a long way.
*by  on Reviewed in the United States March 7, 2019*

This is a great food coloring. Leaves no after taste like other food gels. A little goes a long way. Beautiful color

### ⭐⭐⭐⭐⭐ Just what you need
*by  on Reviewed in the United States December 20, 2018*

I rely on these products because you get value for money and you can use a little and get the perfect colour.

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**Shop now:** [https://www.desertcart.tn/products/1327826-soft-gel-paste-electric-food-coloring-4-5-oz-electric](https://www.desertcart.tn/products/1327826-soft-gel-paste-electric-food-coloring-4-5-oz-electric)

---

*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-07-28*