---
product_id: 13357910
title: "Optimal Cupid: Mastering the Hidden Logic of OkCupid"
price: "63.56 DT"
currency: TND
in_stock: true
reviews_count: 11
url: https://www.desertcart.tn/products/13357910-optimal-cupid-mastering-the-hidden-logic-of-okcupid
store_origin: TN
region: Tunisia
---

# Optimal Cupid: Mastering the Hidden Logic of OkCupid

**Price:** 63.56 DT
**Availability:** ✅ In Stock

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- **What is this?** Optimal Cupid: Mastering the Hidden Logic of OkCupid
- **How much does it cost?** 63.56 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/13357910-optimal-cupid-mastering-the-hidden-logic-of-okcupid)

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## Description

An easy-to-implement blueprint from the mathematician who reverse-engineered OkCupid and met the woman of his dreams in 90 days. Christopher McKinlay has been featured in Wired Magazine and Good Morning America for his groundbreaking analysis of OkCupid. For the first time he’s showing non-experts how to turn Internet dating on its head. This concise guide will show anyone (straight, gay, male or female) the procedure McKinlay used to meet his fiancee and how the same ideas can transform their lives and bring them from browsing to contact. One summer evening while logged into a supercomputer in Colorado waiting for a large computation, McKinlay was killing time on OkC when he was troubled by a problem: what if large groups of people responded to OkCupid’s personality questionnaire in statistically similar ways? He created custom software to scrape data from the site, collecting over 6,000,000 answers to OkC’s “match questions” from more than 20,000 real users. This data made clear he’d been using the site the wrong way. Based on his findings, McKinlay (a mathematics PhD), optimized his own profile. The transformation was profound. He went from showing a “match percentage” of 90% with a few hundred women in the L.A. area to showing 90% or higher with over 30,000 local women. Unsolicited messages from attractive strangers began flooding his inbox. With a foreword by Jon Finkel, McKinlay’s insightful how-to will teach you how to benefit from the buried statistical patterns of online romance.

Review: Good OKC approach for scientifically-minded OKC users - Like many people, I saw the article in Wired this week. I've been using OKC for a while, and thought it was pretty interesting. I actually spent a few hours analyzing the article, trying to figure out how I could apply it to my own profile. (It did help a bit.) Then I saw this book. Not all of us are going to write Python scripts to build our profiles or anything like that, but this book is the perfect distillation what he did. In other words—exactly what I needed to apply the info to the profile, nothing more, nothing less. Worth the $5 if you're an analytical, logical person.
Review: Interesting study of one successful man's method - The book is rather short and presents and interesting strategy, at least for men, which is what I'll focus on for this review. Basically, his strategy was to match yourself with as many women as possible. I found this to be counterintuitive because I thought the goal of OKCupid's system was to be able to discern which partners "in the crowd" would be right for you. However, if you accept the fact that OKCupid's system doesn't really work perfectly (it doesn't), then the author's strategy makes sense. The best way to find women is to be able to match with many of them, message a bunch that you like, and then reap the small percentage of those that actually respond. Most strategies I have seen before had the "message a bunch of them" part already figured out, but the new idea the author brings along is that matching them better might make them more likely to respond. Strategies to increase match score is to rate all questions where you agree with popular opinion "Mandatory" and to rate your more controversial answers "Not Important" or to not answer them at all. For women it was the opposite, be as discerning as possible. Answer all your controversial answers "Mandatory" and your popular opinions "Not Important". This would allow you to sort through the deluge of suitors as efficiently as possible. The author probably had a mathematical reason behind this, because you get the most "information" about yourself from what you disagree with most people about, which I thought was fun to think about. My only complaint would be that the book was too short. I would have loved to see a full, researched study on OKCupid matching. Oh well, I can wait for Dataclysm, which will hopefully live up to the hype.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #573,938 in Books ( See Top 100 in Books ) #2,108 in Love & Romance (Books) #18,162 in Parenting & Relationships (Books) |
| Customer Reviews | 3.8 out of 5 stars 126 Reviews |

## Images

![Optimal Cupid: Mastering the Hidden Logic of OkCupid - Image 1](https://m.media-amazon.com/images/I/51fVr9XogKL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good OKC approach for scientifically-minded OKC users
*by J***F on January 26, 2014*

Like many people, I saw the article in Wired this week. I've been using OKC for a while, and thought it was pretty interesting. I actually spent a few hours analyzing the article, trying to figure out how I could apply it to my own profile. (It did help a bit.) Then I saw this book. Not all of us are going to write Python scripts to build our profiles or anything like that, but this book is the perfect distillation what he did. In other words—exactly what I needed to apply the info to the profile, nothing more, nothing less. Worth the $5 if you're an analytical, logical person.

### ⭐⭐⭐⭐ Interesting study of one successful man's method
*by M***N on August 17, 2014*

The book is rather short and presents and interesting strategy, at least for men, which is what I'll focus on for this review. Basically, his strategy was to match yourself with as many women as possible. I found this to be counterintuitive because I thought the goal of OKCupid's system was to be able to discern which partners "in the crowd" would be right for you. However, if you accept the fact that OKCupid's system doesn't really work perfectly (it doesn't), then the author's strategy makes sense. The best way to find women is to be able to match with many of them, message a bunch that you like, and then reap the small percentage of those that actually respond. Most strategies I have seen before had the "message a bunch of them" part already figured out, but the new idea the author brings along is that matching them better might make them more likely to respond. Strategies to increase match score is to rate all questions where you agree with popular opinion "Mandatory" and to rate your more controversial answers "Not Important" or to not answer them at all. For women it was the opposite, be as discerning as possible. Answer all your controversial answers "Mandatory" and your popular opinions "Not Important". This would allow you to sort through the deluge of suitors as efficiently as possible. The author probably had a mathematical reason behind this, because you get the most "information" about yourself from what you disagree with most people about, which I thought was fun to think about. My only complaint would be that the book was too short. I would have loved to see a full, researched study on OKCupid matching. Oh well, I can wait for Dataclysm, which will hopefully live up to the hype.

### ⭐⭐⭐ Meh...
*by C***. on December 17, 2014*

Let's start with the good: 1. Responder Strategy: this is a strategy of reducing the number of messages and prospective matches so that you get more of the wheat and less of the chaff. This would basically involve avoiding non-divisive questions (basically avoid answering questions that most prospective matches near you would answer the same way), mark few answers as being acceptable for each match question as much as possible, and set questions with one acceptable answer as "mandatory" (lol), two acceptable answers as "very important", and 3+ acceptable answers as somewhat important. 2. Simulated Annealing Procedure: a step-by-step procedure of answering okcupid questions based on your strategy. In summary: A. delete all your match questions; B. answer new match questions based on one of the strategies (preferably the responder one and my advise is to answer only questions you deem very important at first, then for each very important match question, answer 25 somewhat important questions); C. browse for your matches, organized by match percentage; D. click on one of the top matches and answer their questions; E. Rinse and repeat... 3. Hooks: basically, write down anything about yourself that would attract your desirable matches enough to message you and be as specific about them as possible. These would include hobbies, career, jokes, etc. 4. Additional tips on sending messages, how to conduct yourself on a date, etc. Now for for the bad: 1. Searcher Strategy: the very opposite of Responder Strategy and what basically Mckinlay used in his search (SPOILER ALERT: his fiancee found him through a keyword search for tall men with blue eyes near her.). The problem with this strategy is that it generates more chaff than wheat, thus wasting the time and, potentially, money trying to narrow down your prospective matches. Unless the idea of a success rate of 4.5% sounds appealing to you, you might want to avoid this strategy. 2. Outdated information: the internet does age quickly doesn't it? Unless you've been living in space with Major Tom, all of us know that the Importance Scale has changed from a five to four point scale. Also, according to an email I've received from Okcupid staff, mandatory wasn't deleted, but renamed to "very important". Thus, the old "very important" (a question of a weight of 50) has actually been deleted. But it's a minor flaw. 3. Length: waaaay too short. Why couldn't he just write a blog series about his guide to optimizing cupid so that we don't have to spend any mon... nevermind. Overall, it's not that bad. Is it worth buying though? I think I got some worth from it, but so far many have written about Mckinlay's strategy and procedure. Thus, you probably already have an idea of how to implement it without actually buying the book. :-P

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-06-09*