---
product_id: 14408143
title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "95.55 DT"
currency: TND
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.tn/products/14408143-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color
store_origin: TN
region: Tunisia
---

# Vitamin E & UV filter shine protection No-drip gel formula for precise application 9 weeks fade-defying radiance L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** 95.55 DT
**Availability:** ✅ In Stock

## Summary

> 🖤 Own your signature shade with fade-defying brilliance!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** 95.55 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/14408143-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Condition & Protect:** Infused with Vitamin E and UV filters, the Shine Protect Conditioner locks in vibrancy while softening and strengthening hair.
- • **Complete At-Home Kit:** Everything you need in one box—color gel, developer crème, gloves, and instructions—for salon-quality results at your convenience.
- • **Long-Lasting Radiance:** Enjoy up to 9 weeks of rich, luminous color that resists fading and keeps your hair looking freshly dyed.
- • **Precision No-Drip Gel:** Experience mess-free, controlled application with our innovative no-drip gel formula that clings perfectly to every strand.
- • **Ultimate Gray Coverage:** Confidently cover grays with a permanent formula designed for all hair types, delivering deep, consistent color.

## Overview

L'Oreal Paris Superior Preference Ultimate Black is a permanent hair color kit featuring a no-drip gel formula that delivers rich, luminous color with up to 9 weeks of fade-defying radiance. Suitable for all hair types, it offers superior gray coverage and includes a Vitamin E and UV filter-infused conditioner to protect and enhance shine. This all-in-one kit ensures precise application and salon-quality results from the comfort of home.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Perfection in a box 😍😍 - New face color literally what it says !! Has pretty red tones to it. Perfect shine and highlights lowlights throughout. Covered every single thin or grey hair I had. The conditioner is VERY BIG compared to any other box dye. It’s got a nice scent too!! This color looks natural but also like u just walked out of the salon!! Impressive n buying on repeattt!!! Makes my light brown eyes pop!! I used a little on my brows as well and wowww looks so nice!!!!😊 😍😍😍😍😍😍
Review: Easy, less expensive than a beauty shop and not brassy looking. - Great hair color. I purchased the light ash blonde. My hair is naturally a dark blonde. This lightens it without looking brassy. It does not cover white hair. My hair has naturally gotten White along my hairline and it does not cover that which I prefer. It's easy to use. You just apply it wait 25 minutes and rinse it out.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B001TVR9DK |
| Best Sellers Rank | #198 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 01 Ultimate Black |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 59,072 Reviews |
| Full Cure Time | 25 minutes |
| Global Trade Identification Number | 00071249154946 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Item Weight | 11.34 g |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 071249154946 |
| Material Features | Gluten Free |
| Material Type Free | Aluminum Free,Paraben Free,Dye Free |
| Model Number | 071249154946 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Conditioning, Hair Coloring |
| Recommended Uses For Product | Softening |
| Set Name | L'Oreal Paris Hair Color Kit |
| Suitable Hair Color | Black |
| UPC | 071249154946 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 01 Ultimate Black
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81hN-ywZnKL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit - Image 3](https://m.media-amazon.com/images/I/714vWcCqtrL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit - Image 4](https://m.media-amazon.com/images/I/71ZXhWreNCL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit - Image 5](https://m.media-amazon.com/images/I/81TD5F8VBgL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is permanent hair dye?**
A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

**Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?**
A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

**Q: Does Superior Preference permanent hair color provide full gray coverage?**
A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfection in a box 😍😍
*by K***L on October 6, 2026*

New face color literally what it says !! Has pretty red tones to it. Perfect shine and highlights lowlights throughout. Covered every single thin or grey hair I had. The conditioner is VERY BIG compared to any other box dye. It’s got a nice scent too!! This color looks natural but also like u just walked out of the salon!! Impressive n buying on repeattt!!! Makes my light brown eyes pop!! I used a little on my brows as well and wowww looks so nice!!!!😊 😍😍😍😍😍😍

### ⭐⭐⭐⭐⭐ Easy, less expensive than a beauty shop and not brassy looking.
*by D***A on September 10, 2026*

Great hair color. I purchased the light ash blonde. My hair is naturally a dark blonde. This lightens it without looking brassy. It does not cover white hair. My hair has naturally gotten White along my hairline and it does not cover that which I prefer. It's easy to use. You just apply it wait 25 minutes and rinse it out.

### ⭐⭐⭐⭐⭐ Reliable brand just wish they made a 5R
*by E***Z on August 9, 2026*

Unfortunate that there is no 5R because I purchase 4R and 6R and mix them half-and-half to achieve the color I want. But I have been making this since December and I really love the color I have been getting. The conditioner makes my hair feel soft. I have been able to remove the stains from my white bathroom cabinetry with a magic eraser. The fade out isn’t bad. I still like the color that I have when I reach at week seven or eight, it fades just enough that my roots don’t stand out so I could probably even stretch to nine or 10 weeks before touching up the color.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 1.0 Ultimate Black, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 1 Black, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Black 2 oz.(Packaging May Vary)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.tn/products/14408143-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.tn/products/14408143-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

---

*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-10-16*