---
product_id: 1468467
title: "NOW Foods, Agar Pure Powder, Vegetarian Substitute for Gelatin, Gluten-free, Kosher, 2-Ounce"
brand: "now foods"
price: "67.36 DT"
currency: TND
in_stock: true
reviews_count: 12
category: "Now Foods"
url: https://www.desertcart.tn/products/1468467-now-foods-agar-pure-powder-vegetarian-substitute-for-gelatin-gluten
store_origin: TN
region: Tunisia
---

# Gluten-free, kosher & non-GMO certified 100% plant-based agar from red algae Versatile thickener for soups, jellies & ice cream NOW Foods, Agar Pure Powder, Vegetarian Substitute for Gelatin, Gluten-free, Kosher, 2-Ounce

**Brand:** now foods
**Price:** 67.36 DT
**Availability:** ✅ In Stock

## Summary

> 🌿 Elevate your recipes with the vegan gelatin game-changer!

## Quick Answers

- **What is this?** NOW Foods, Agar Pure Powder, Vegetarian Substitute for Gelatin, Gluten-free, Kosher, 2-Ounce by now foods
- **How much does it cost?** 67.36 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/1468467-now-foods-agar-pure-powder-vegetarian-substitute-for-gelatin-gluten)

## Best For

- now foods enthusiasts

## Why This Product

- Trusted now foods brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Pure Plant Power:** Derived from marine red algae for a clean, natural gelatin alternative.
- • **Family-Owned Quality:** Trusted NOW Foods brand, crafted in the USA since 1968 for consistent premium purity.
- • **Diet-Friendly & Certified:** Gluten-free, kosher, and non-GMO to fit your mindful lifestyle.
- • **Room Temperature Stability:** Sets firmly and stays stable even without refrigeration—ideal for stylish entertaining.
- • **Culinary Creativity Unleashed:** Perfectly thickens everything from elegant jellies to creamy ice creams without animal products.

## Overview

NOW Foods Agar Pure Powder is a premium, vegetarian gelatin substitute derived from marine red algae. This gluten-free, kosher, and non-GMO thickener offers superior setting power that remains stable at room temperature, making it perfect for innovative culinary creations like jellies, soups, and ice creams. Packaged by a trusted family-owned US company since 1968, it’s the go-to choice for health-conscious professionals seeking versatile, plant-based kitchen essentials.

## Description

Product Description Pure Powder Vegan Substitute for Gelatin New Look! Agar is a naturally gelatinous powder derived from marine red algae. It's the perfect vegetarian substitute for beef gelatin in any food application, and makes an excellent thickener for soups, jellies, ice cream and more. Brand Story By

Review: Valuable culinary addition, but NOT a gelatine replacement! - Completely tasteless, which is good! Now, this is a "vegetarian gelatine" substitute, but, let's be honest. It costs more than gelatine. It cannot replace gelatine. It uses alge, which is plant life, from the sea, and is therefore in no way vegan- which is good! Vegan diets are dangerous, especially for those who cannot obtain B- vitamins from vegetable sources, which is me, and nearly every woman on the planet. All that aside, this is not so much a gelatine replacement as it is a different gelling agent, and that is a incredible bonus in your dietary repertoire. This sets more firmly, and it stays set, even at room temperature. That allows you to provide pretty fancies at a gathering, without needing to keep it chilled. A lot of people become too concerned about safe food temperature, but that is not my concern. Very seriously, if it isn't spoiled, shut up and eat what you are served. Or, don't eat. I'm entirely too delighted by the ability to serve firm, chewy gummy candy to care about someone's obsessive dietary woes. For many years, I used lots of gelatine, very little liquid, and left my gummies out to dry. I don't need to do that now. What is incredible is that you can use this agar powder AND gelatine to make a double textured confection. This delights my daughter, who thinks it is so fun. Take 1/2 tsp of gelatine and 1/2 cup juice, any kind you like Take also 1/2 tsp agar powder and 1/2 cup juice In a small bowl, sprinkle the gelatine over the juice. Let sit for five minutes. Warm in microwave (5-10 seconds, it needs to be body temperature, no more) Stir, and let chill while you do the next step. Sprinkle the agar powder over the juice in a small saucepan. Simmer for five minutes. Remove from heat and let cool to body temperature. Pour over thickened gelatine, and return to chill, until both are solid. Turn out on service plate. Recipe makes one portion. This is a wonderful twist on that fabulous gelatine mould. The difference in texture allows you to explore the culinary differences when you are testing and creating meals. Variety is necessary, and, we tried this as an educational lesson. Home economics is a serious skill, and this is an inexpensive, tasty lesson in gelatine experience. It also allows you to incorporate different foods into your diet, which is a sadly lacking feature today, which is yet another lesson, that of nutrition...
Review: Excellent Agar Powder - I loved is a good quality for a good price

## Features

- PURE POWDER: Agar is a naturally gelatinous powder derived from marine red algae
- VEGETARIAN SUBSTITUTE FOR GELATIN: It's the perfect vegetarian substitute for beef gelatin in any food application and makes an excellent thickener for soups, jellies, ice cream and more
- GLUTEN FREE: Agar can be used as a vegan substitute for gelatin's functional properties
- Gluten Free;Kosher (Triangle K);Non-GMO
- Packaged in the USA by a family owned and operated company since 1968

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B000MGSJ5A |
| Best Sellers Rank | #31,695 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #86 in Gelatins |
| Customer Reviews | 4.5 4.5 out of 5 stars (5,506) |
| Department  | Health and Beauty>Health and Wellness |
| Is Discontinued By Manufacturer  | No |
| Item model number  | P5477 |
| Manufacturer  | NOW Foods |
| Product Dimensions  | 0.39 x 0.39 x 0.39 inches; 3.17 ounces |
| UPC  | 733739064103 |
| Units  | 2 Ounce |

## Product Details

- **Allergen Information:** Dairy Free, Gluten Free
- **Brand:** NOW Foods
- **Item Weight:** 0.09 Kilograms
- **Material Feature:** Vegan
- **Specialty:** Vegetarian

## Images

![NOW Foods, Agar Pure Powder, Vegetarian Substitute for Gelatin, Gluten-free, Kosher, 2-Ounce - Image 1](https://m.media-amazon.com/images/I/71696LJCAJL.jpg)

## Questions & Answers

**Q: will this work for growing mushrooms in a petri dish?**
A: I have never used it to culture mushrooms, but it is the same "AGAR" I use in my science classroom to culture bacteria in petri dishes with students.

**Q: Where is this Agar Powder made? USA, JAPAN, CHINA...? Thanks.**
A: USA, Illinois

**Q: How to make marshmallows with agar powder**
A: @Jcgroff 
I didn't like marshmallows until I made them homemade. (An experiment, to stuff in sweet potato balls rolled in coconut and toasted, for a contest type blogging party. November blog fodder annual local gathering, like early Thanksgiving. .) I didn't use this product but focused on gluten and corn free at the time.)

I'm particularly searching out a non animal gelatin for this exact purpose, as I came upon these comments. Loved to learn that a different product was suggested. Researching that product next.

I doubt you will see this comment but I thought it might help others.

(Btw, homemade marshmallows need to age/harden/cure? for that purpose. I only gave them 24 hours and they didn't hold up in the recipe. But, I've used my recipe to make fresh marshmallow cream for my daughters rice krispy treats. It was a gooey successful mess. A beautiful disaster "kitchen miracle.")

**Q: Is this agar organic?**
A: Here's what the now food company says: "Free of: sugar, salt, starch, yeast, wheat, gluten, corn, soy, milk, egg or preservatives. Other Ingredients: Agar-Agar Powder; 100% pure. Agar Powder is derived entirely from natural seaweed. Warnings: None Disclaimers: None This product is sold by weight not volume. Product of Morocco."

## Customer Reviews

### ⭐⭐⭐⭐⭐ Valuable culinary addition, but NOT a gelatine replacement!
*by R***R on October 5, 2020*

Completely tasteless, which is good! Now, this is a "vegetarian gelatine" substitute, but, let's be honest. It costs more than gelatine. It cannot replace gelatine. It uses alge, which is plant life, from the sea, and is therefore in no way vegan- which is good! Vegan diets are dangerous, especially for those who cannot obtain B- vitamins from vegetable sources, which is me, and nearly every woman on the planet. All that aside, this is not so much a gelatine replacement as it is a different gelling agent, and that is a incredible bonus in your dietary repertoire. This sets more firmly, and it stays set, even at room temperature. That allows you to provide pretty fancies at a gathering, without needing to keep it chilled. A lot of people become too concerned about safe food temperature, but that is not my concern. Very seriously, if it isn't spoiled, shut up and eat what you are served. Or, don't eat. I'm entirely too delighted by the ability to serve firm, chewy gummy candy to care about someone's obsessive dietary woes. For many years, I used lots of gelatine, very little liquid, and left my gummies out to dry. I don't need to do that now. What is incredible is that you can use this agar powder AND gelatine to make a double textured confection. This delights my daughter, who thinks it is so fun. Take 1/2 tsp of gelatine and 1/2 cup juice, any kind you like Take also 1/2 tsp agar powder and 1/2 cup juice In a small bowl, sprinkle the gelatine over the juice. Let sit for five minutes. Warm in microwave (5-10 seconds, it needs to be body temperature, no more) Stir, and let chill while you do the next step. Sprinkle the agar powder over the juice in a small saucepan. Simmer for five minutes. Remove from heat and let cool to body temperature. Pour over thickened gelatine, and return to chill, until both are solid. Turn out on service plate. Recipe makes one portion. This is a wonderful twist on that fabulous gelatine mould. The difference in texture allows you to explore the culinary differences when you are testing and creating meals. Variety is necessary, and, we tried this as an educational lesson. Home economics is a serious skill, and this is an inexpensive, tasty lesson in gelatine experience. It also allows you to incorporate different foods into your diet, which is a sadly lacking feature today, which is yet another lesson, that of nutrition...

### ⭐⭐⭐⭐⭐ Excellent Agar Powder
*by C***R on December 28, 2025*

I loved is a good quality for a good price

### ⭐⭐⭐⭐ it produced a wonderful consistency and texture--as good or even better than gelatin
*by W***E on July 25, 2018*

Worked perfectly when substituting it for gelatin in my Russian Cream dessert. I experimented with various amounts in 1 cup of water, comparing it to 1 teaspoon Knox unflavored gelatin in 1 cup of water. 1/8 Agar had the closest firmness, but it did have a skin on top of a softer bottom--somewhat unappealing. Because of this I wouldn't use it for clear jello, but for my recipe with cream, it produced a wonderful consistency and texture--as good or even better than gelatin. Customer Frank has a review on product #852473004067 that includes an experiment on four Agar Powder products. I chose this product based on his results. I agree that it imparted no flavor to my recipe, even though I could taste a little something in my own experiment with plain gel.

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-01-27*