--- product_id: 1623893 title: "It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden" price: "80.84 DT" currency: TND in_stock: true reviews_count: 8 url: https://www.desertcart.tn/products/1623893-its-not-how-good-you-are-its-how-good-you store_origin: TN region: Tunisia --- # Quick, impactful reads in minutes Practical wisdom for business & life World's best-selling creative guide It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden **Price:** 80.84 DT **Availability:** ✅ In Stock ## Summary > 📈 Elevate your ambition—because it’s not how good you are, but how good you want to be! ## Quick Answers - **What is this?** It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - **How much does it cost?** 80.84 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/1623893-its-not-how-good-you-are-its-how-good-you) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Versatile Gift:** Ideal for gifting or elevating your personal library with timeless creativity hacks. - • **Enduring Wisdom:** Simple, clever ideas that stick and inspire repeated reflection and growth. - • **Proven Bestseller:** Join thousands who’ve transformed their mindset with a 4.5-star rated classic. - • **Compact & Accessible:** Easy to dip into during short breaks—yes, even in the bathroom! - • **Bite-Sized Brilliance:** Perfect for busy pros craving quick, powerful insights anytime. ## Overview Paul Arden’s 'It's Not How Good You Are, It's How Good You Want to Be' is a globally acclaimed, best-selling book offering concise, impactful lessons on creativity and success. With over 1,400 positive reviews and a top ranking in advertising and self-help categories, this used copy in good condition is a must-have for professionals seeking quick, practical inspiration to boost their career and mindset. ## Description It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden [Arden, Paul] on desertcart.com. *FREE* shipping on qualifying offers. It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden Review: Perfect Bathroom Read or GIFT Item! - LOVE this book! Haha, I bet you thought I would go in another direction, right? If you are like me where your time to sit down and ready is simply limited, this is a powerful book that packs a punch with well selected messages that take only a minute or two each to read. Absorbing them and integrating them is another matter. But they are simple, well written and wisdom you can go back to again and again. I say it's perfect for the bathroom because you can easily read or re-read a section each time you visit the loo and take in the wisdom more and more. It would also be a nice treat for guests to experience. Just provide hand sanitizer and soap. :0) If you are not planting the book in your guest bath or guest bedroom, it is an awesome addition to any gift or an all occasion gift. Something that can help anyone learn to be better at what they do in business and in life offering great ideas on how to BE. Review: This is a fun one - I'm not in advertising, but I appreciate the ideas in this book. I believe any business owner can benefit from applying these concepts and strategies. This is a short, easy read. It's entertaining and clever. I read it in half a day, and that's while taking a page and a half of notes. I'm happy to add this one to my home library. ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #89,361 in Books ( See Top 100 in Books ) #84 in Advertising (Books) #270 in Creativity (Books) #1,422 in Success Self-Help | | Customer Reviews | 4.5 out of 5 stars 1,464 Reviews | ## Images ![It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - Image 1](https://m.media-amazon.com/images/I/71-6Q6E6FlL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Perfect Bathroom Read or GIFT Item! *by A***A on April 17, 2015* LOVE this book! Haha, I bet you thought I would go in another direction, right? If you are like me where your time to sit down and ready is simply limited, this is a powerful book that packs a punch with well selected messages that take only a minute or two each to read. Absorbing them and integrating them is another matter. But they are simple, well written and wisdom you can go back to again and again. I say it's perfect for the bathroom because you can easily read or re-read a section each time you visit the loo and take in the wisdom more and more. It would also be a nice treat for guests to experience. Just provide hand sanitizer and soap. :0) If you are not planting the book in your guest bath or guest bedroom, it is an awesome addition to any gift or an all occasion gift. Something that can help anyone learn to be better at what they do in business and in life offering great ideas on how to BE. ### ⭐⭐⭐⭐⭐ This is a fun one *by S***F on November 8, 2023* I'm not in advertising, but I appreciate the ideas in this book. I believe any business owner can benefit from applying these concepts and strategies. This is a short, easy read. It's entertaining and clever. I read it in half a day, and that's while taking a page and a half of notes. I'm happy to add this one to my home library. ### ⭐⭐⭐⭐⭐ Solid book to begin the New Year. *by T***R on January 16, 2016* I made a promise to myself at the beginning of the year that I would double the amount of non-fiction that I read. Not just any non-fiction, I’m only interested in those books that truly have valuable information that will help me become better. I started by reading It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden. While this book is centered around the advertising field, the lessons in here are honestly great for anyone that simply wants to get ahead in their career and life in general. It’s a very quick read and can easily fit into your pocket or purse that you can pull out to read on the commute to work (if you’re not driving of course) or during any downtime you may have. ## Frequently Bought Together - It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - Whatever You Think, Think the Opposite --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/1623893-its-not-how-good-you-are-its-how-good-you](https://www.desertcart.tn/products/1623893-its-not-how-good-you-are-its-how-good-you) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-06-02*