---
product_id: 178668820
title: "Metallic Graphite Gray Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Anti-Breakage Plex Hair Care, Vegan & Cruelty-Free, 100% Gray Coverage, Silver Hair Color by Smart Beauty"
brand: "smart beauty"
price: "171.96 DT"
currency: TND
in_stock: true
reviews_count: 13
category: "Smart Beauty"
url: https://www.desertcart.tn/products/178668820-metallic-graphite-gray-hair-dye-demi-permanent-grey-toner-bleached
store_origin: TN
region: Tunisia
---

# 100% vegan & cruelty-free formula Permanent, vibrant ash blonde tone Plex conditioner rebuilds & protects hair Metallic Graphite Gray Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Anti-Breakage Plex Hair Care, Vegan & Cruelty-Free, 100% Gray Coverage, Silver Hair Color by Smart Beauty

**Brand:** smart beauty
**Price:** 171.96 DT
**Availability:** ✅ In Stock

## Summary

> ✨ Own your cool blonde glow with care and conscience!

## Quick Answers

- **What is this?** Metallic Graphite Gray Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Anti-Breakage Plex Hair Care, Vegan & Cruelty-Free, 100% Gray Coverage, Silver Hair Color by Smart Beauty by smart beauty
- **How much does it cost?** 171.96 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/178668820-metallic-graphite-gray-hair-dye-demi-permanent-grey-toner-bleached)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Plex-Infused Hair Care:** Strengthens and restores hair structure during coloring for salon-quality health.
- • **Ethical Beauty, Elevated:** Vegan, cruelty-free, and crafted with professional-grade UK & EU ingredients for conscious self-expression.
- • **Brass-Free Blonde Perfection:** Neutralizes unwanted warmth for a cool, sophisticated ash blonde finish.
- • **Effortless, Mess-Free Application:** Precision nozzle and smooth cream formula ensure a drip-free, easy at-home coloring experience.
- • **Universal Shade for All Hair Types:** Effective on Afro, Asian, Caucasian, and chemically treated hair—no one left behind.

## Overview

Smart Beauty’s Ash Blonde Hair Dye delivers a permanent, cool ash tone that lightens dark blonde hair without bleach. Enriched with a Plex hair care conditioner, it protects and rebuilds hair during coloring. Suitable for all hair types and tones, this vegan, cruelty-free formula offers mess-free application with professional-grade ingredients, making it the ethical choice for vibrant, salon-quality blonde results at home.

## Description

Smart Beauty Hair Color Creative home hair coloring Proudly made in the UK, we are a boutique hair color brand helping you achieve your perfect look. Our products use professional dyes for vibrant, enhanced color results and include built-in conditioning properties to nourish and protect your hair. Embrace your individuality with stylish shades like silver or pretty Rose Gold for a youthful glow. We create healthy, colorful hair with cruelty-free and vegan formulations. Why Choose Smart Beauty Demi-Permanent Color? Smart Beauty Demi-Permanent Color stands out because they empower you to achieve vibrant, professional-quality hair color from the comfort of your own home. Creative Self-Expression Designed for individuals who want to express themselves through bold, fashionable hair colors inspired by current trends and celebrity styles. Safe and Easy to Use Developed with a focus on safety and simplicity, even for beginners, making creative home hair coloring accessible to everyone. Why Choose Smart Beauty Demi-Permanent Color? Smart Beauty Demi-Permanent Color stands out because they empower you to achieve vibrant, professional-quality hair color from the comfort of your own home. Creative Self-Expression Designed for individuals who want to express themselves through bold, fashionable hair colors inspired by current trends and celebrity styles. Safe and Easy to Use Developed with a focus on safety and simplicity, even for beginners, making creative home hair coloring accessible to everyone. Cruelty-Free and Vegan Ethically crafted with no animal testing, aligning with modern values of sustainability and responsibility High-Quality Ingredients Made with premium ingredients sourced from the UK and Europe, ensuring outstanding variant color and healthy hair. Family Run Business & Trusted Brand Smart Beauty is known for its integrity, honesty, and commitment to educating and inspiring you to safely color your hair Cruelty-Free and Vegan Ethically crafted with no animal testing, aligning with modern values of sustainability and responsibility High-Quality Ingredients Made with premium ingredients sourced from the UK and Europe, ensuring outstanding variant color and healthy hair. Family Run Business & Trusted Brand Smart Beauty is known for its integrity, honesty, and commitment to educating and inspiring you to safely color your hair Shop: Smart metallic Colours Visit the Store Shop: Smart metallic Colours Visit the Store

Review: So far so good! - I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.
Review: 100 recommended! Is a hair treatment without doubt. This hair color restores my damaged hair 👌💖 - 100% recommended! I have my hair with some highlights that I done and that left my hair very dry (even using the most expensive products, shampoo and treatments.. nothings help to bring life to my hair. I stopped using hair color for almost 3 months -obviously the roots was noticeable, but I don’t want to damage more my hair. My hair is dark and barely have some gray hair. Is the reason I make some highlights for add dimension and not have just a flat color. That chemical process was to much for my thin hair (I’m a 53 years old woman) But I give a try to this brand.. this hair color really restore my hair! Left with life and movement. I have 11 days from I used to. I not sure if the color will last.. but I could put another layer of this same hair color, it really is like a treatment for your hair, left the mine in really good condition.. I make a subscription for receive 3 per month (just in case have some additional there. 👌 And I just want to say that (worry for my last hair damaged of highlights) I used 2 bottles of hair color, because I uses less peroxide in the mix (like 1/2 oz less of peroxide in each mix) and then I left working in my hair for almost 28 minutes. But the results are beautiful.. I’m in love with this 💖 In the photo I show the highlights that I made at home on my dark hair (I have previously another purple color) that highlights at home was what damaged more my hair. But this color dark purple -like eggplant 🍆.. I really like the works in color and treatment on hair -see on videos after I used recently this new hair color treatment on my hair.. soft, repaired,lustrous, touching hair. I received too many compliments

## Features

- Transform light blonde bleached hair to a striking new look with our demi-permanent metallic Gray hair dye coloring kit, with a plex hair care to protect, rebuild, and restore your hair's structure.
- Metallic Graphite Gray Demi-permanent hair dye; for a full head of color, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types including chemically treated, Afro, Asian, men, women
- Vegan, cruelty-free Graphite Gray hair dye. Using UK and European-approved cosmetic standard ingredients blended into a smooth cream for home use. Award-winning Smart Beauty hair color collection
- Mess-free application. Mix the gray color cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip coloring experience
- Smart Beauty is a customer focused independent-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice, minimal environmental impact

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0825VZXFC |
| Best Sellers Rank | #20,256 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #189 in Hair Color |
| Brand | Smart Beauty |
| Brand Name | Smart Beauty |
| Color | Metallic Grey |
| Container Type | Tube |
| Customer Reviews | 4.0 out of 5 stars 7,110 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 205 Grams |
| Manufacturer | Smart Beauty |
| Manufacturer Part Number | SB1366 |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Ammonia Free, Sulfate Free, Resorcinol Free, Paraffin Free |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| Recommended Uses For Product | Hair coloring, Root touch-up, Balayage, Lowlights, Frequent use, Sensitive scalps |
| Suitable Hair Color | Grey |
| Unit Count | 1 Count |

## Product Details

- **Brand:** Smart Beauty
- **Color:** Metallic Grey
- **Item Form:** Cream
- **Package Information:** Tube
- **Product Benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening

## Images

![Metallic Graphite Gray Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Anti-Breakage Plex Hair Care, Vegan & Cruelty-Free, 100% Gray Coverage, Silver Hair Color by Smart Beauty - Image 1](https://m.media-amazon.com/images/I/81W83JKKylL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ So far so good!
*by L***O on August 4, 2025*

I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.

### ⭐⭐⭐⭐⭐ 100 recommended! Is a hair treatment without doubt. This hair color restores my damaged hair 👌💖
*by K***A on November 27, 2025*

100% recommended! I have my hair with some highlights that I done and that left my hair very dry (even using the most expensive products, shampoo and treatments.. nothings help to bring life to my hair. I stopped using hair color for almost 3 months -obviously the roots was noticeable, but I don’t want to damage more my hair. My hair is dark and barely have some gray hair. Is the reason I make some highlights for add dimension and not have just a flat color. That chemical process was to much for my thin hair (I’m a 53 years old woman) But I give a try to this brand.. this hair color really restore my hair! Left with life and movement. I have 11 days from I used to. I not sure if the color will last.. but I could put another layer of this same hair color, it really is like a treatment for your hair, left the mine in really good condition.. I make a subscription for receive 3 per month (just in case have some additional there. 👌 And I just want to say that (worry for my last hair damaged of highlights) I used 2 bottles of hair color, because I uses less peroxide in the mix (like 1/2 oz less of peroxide in each mix) and then I left working in my hair for almost 28 minutes. But the results are beautiful.. I’m in love with this 💖 In the photo I show the highlights that I made at home on my dark hair (I have previously another purple color) that highlights at home was what damaged more my hair. But this color dark purple -like eggplant 🍆.. I really like the works in color and treatment on hair -see on videos after I used recently this new hair color treatment on my hair.. soft, repaired,lustrous, touching hair. I received too many compliments

### ⭐ Not even close to Permanent unless you are going for purple gray
*by B***. on January 12, 2024*

So in my venture to find a replacement for my old favorite (Arctic Fox, review there) hair dye that has gone down the drain. I came across this one, having been dying my hair for well over a decade now I have TRIED some things. So this is not the first one claiming “permanent purple” so I was aware it may not work as advertised. I was hopeful nonetheless. -So in mixing I was very concerned as the cream stayed an extremely light purple until 20 minutes into the process. Which to be fair I have seen before. -The formula didn’t stink too bad, I have used much stronger smelling ones, definitely in a well ventilated area though. - After following directions and rinsing it did dry out my hair a bit more than I would like. - So as for color I was only able to get two spots to actually be “bright” purple. Those were the super blonde spots. -Side note: When I prep my hair I don’t like to do an even lighting because then you get a flat “even” color on top. This way you get variation and dimension. - Everything other than the super blond spots turned an “Ash purple” like if purple were denim. - So I was like “Ok fine not what I was going for but I’ll go with it a bit” Unfortunately the next time after just rinsing with water about 90% of the color rinsed out! The bright purple was pastel and everything else was almost gray purple. It was the equivalent fade I would get in 2 months from any “Semi Permanent” So All that being said my journey for a new better purple continues. In the meantime if you are looking for permanent gray purple this would be an amazing choice other than that don’t waste the time and money.

## Frequently Bought Together

- Metallic Graphite Gray Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Gray Coverage, Silver Gray Hair Color by Smart Beauty
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit
- Knight & Wilson Color-Freedom Cream Hair Bleach Kit. Ammonia-Free Formula Lifts up to 8 Shades. Protects & Repairs While Lightening. Complete Hair Bleaching kit with Tint Bowl, Brush, Gloves & Cap

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-06-21*