---
product_id: 1787068
title: "La Riche Directions Hair Colour - Plum 88ml Tub"
brand: "directions"
price: "117.86 DT"
currency: TND
in_stock: true
category: "Directions"
url: https://www.desertcart.tn/products/1787068-la-riche-directions-hair-colour-plum-88ml-tub
store_origin: TN
region: Tunisia
---

# 15 min fast full cure 100% vegan & cruelty-free 36 vibrant shades to mix La Riche Directions Hair Colour - Plum 88ml Tub

**Brand:** directions
**Price:** 117.86 DT
**Availability:** ✅ In Stock

## Summary

> 🌈 Dare to Stand Out with Plum Power!

## Quick Answers

- **What is this?** La Riche Directions Hair Colour - Plum 88ml Tub by directions
- **How much does it cost?** 117.86 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/1787068-la-riche-directions-hair-colour-plum-88ml-tub)

## Best For

- directions enthusiasts

## Why This Product

- Trusted directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Application:** 88ml tub with tamper-proof lid and wide 49mm opening for easy brush use
- • **Ethical Beauty, Always:** Vegan-friendly and never tested on animals—beauty with a conscience
- • **Express with Confidence:** Semi-permanent formula delivers bold, vivid results in just 15 minutes
- • **Unleash Your True Colors:** 36 bright, mixable shades for endless creativity
- • **Trusted by Pros for 30+ Years:** La Riche Directions, a legacy of vibrant, reliable hair color innovation

## Overview

La Riche Directions Hair Colour in Plum is a semi-permanent, vegan-friendly hair dye offering 36 mixable vibrant shades. Trusted for over 30 years, it delivers bold color in just 15 minutes with an easy-to-use 88ml tub featuring a tamper-proof lid and wide opening. Perfect for all hair types, this cruelty-free formula ensures ethical, professional-grade results every time.

## Description

La Riche Directions are simply one of the best and brightest hair dye colours on the market bar none! La Riche have been making Directions Hair Dye for over 30 years, making them one of the most trusted, respected and experienced hair dye brands in the world! Directions are available in 36 bright hair dye colours. All shades can be mixed which means the possibilities are endless. 88ml of Directions Hair Dye per pot. Tamper proof lid. 49mm opening in tub for easy use with tint brush – sold separately. Vegan friendly hair dye. Full instructions and details on how to use are included with each tub. This hair dye has not been tested on animals. Authorised stockist.

## Features

- La Riche Directions Semi Permanent Hair Dye
- Bright hair dye colours
- Tamper proof lid
- Instructions included
- Not tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B001BFPG70 |
| Best Sellers Rank | #321,516 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,422 in Hair Color |
| Brand | Directions |
| Brand Name | Directions |
| Color | Plum |
| Container Type | Tub |
| Customer Reviews | 4.3 out of 5 stars 7,774 Reviews |
| Full Cure Time | 15 Minutes |
| Global Trade Identification Number | 05034843001158 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All, chemically-treated-hair |
| Item Form | Liquid |
| Item Weight | 89 Grams |
| Manufacturer | La Riche Hair Dye |
| Manufacturer Part Number | 4202 |
| Material Features | Vegan |
| Material Type Free | Animal Derived Ingredients Free |
| Model Number | 4202 |
| Number of Items | 1 |
| Package Information | Tub |
| Product Benefits | Hair Coloring |
| Suitable Hair Color | Purple |
| UPC | 798627831236 755332185023 787734377430 785479159816 759894600543 |
| Unit Count | 2.97 Fluid Ounces |

## Product Details

- **Brand:** Directions
- **Color:** Plum
- **Item Form:** Liquid
- **Package Information:** Tub
- **Product Benefits:** Hair Coloring

## Images

![La Riche Directions Hair Colour - Plum 88ml Tub - Image 1](https://m.media-amazon.com/images/I/719g0u6A1BL.jpg)

## Available Options

This product comes in different **Color** options.

## Frequently Bought Together

- DIRECTIONS Plum Semi-Permanent Hair Colour - 88ml Tub
- DIRECTIONS Flamingo Pink Semi-Permanent Hair Colour - 88ml Tub
- Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml

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**Shop now:** [https://www.desertcart.tn/products/1787068-la-riche-directions-hair-colour-plum-88ml-tub](https://www.desertcart.tn/products/1787068-la-riche-directions-hair-colour-plum-88ml-tub)

---

*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-09-29*