--- product_id: 183199168 title: "The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs" price: "291.50 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/183199168-the-jobs-to-be-done-playbook-align-your-markets-organization store_origin: TN region: Tunisia --- # The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs **Price:** 291.50 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs - **How much does it cost?** 291.50 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/183199168-the-jobs-to-be-done-playbook-align-your-markets-organization) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description " Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build Trap These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering. Review: A must-have for any role seeking to understand customers/users - I approached this book completely new to Jobs to be Done, and now that I'm most of the way through, I not only feel well-versed in the framework, but I've already put it into practice in a research project aimed at understanding what users are trying to accomplish on a platform. The first chapters outline the research methodology and then connect it to business strategy. That's where it hooked me: seeing clearly how this approach might point a business in the direction of growth. From there, we get a rigorous guide to the Jobs to be Done interview (plus other approaches developed by JTBD practitioners), and a thorough guide to techniques for analyzing data and engaging stakeholders. I can see myself digging into the references in the book for more detail on certain topics, and the book makes this exploration super easy, with plenty of references in the form of annotated bibliographic entries at the end of every chapter (including a number of podcasts, which is much appreciated). This book will enhance how you approach learning about your customers/users. Highly, highly recommend. Review: Helped me roll out jtbd at my startup - This book helped me roll out jobs to be done at my 7-person startup. It strikes the right balance between conceptually rigorous and practical. I was able to read the book in one week, then use it to structure jobs interviews, and create a jobs map. The research process gained team buy-in and my teammates are also appreciative. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #515,006 in Books ( See Top 100 in Books ) #87 in User Experience & Website Usability #146 in Media & Communications Industry (Books) #182 in Industrial & Product Design | | Customer Reviews | 4.5 out of 5 stars 406 Reviews | ## Images ![The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs - Image 1](https://m.media-amazon.com/images/I/61mKPPdvt5L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A must-have for any role seeking to understand customers/users *by L***H on May 12, 2020* I approached this book completely new to Jobs to be Done, and now that I'm most of the way through, I not only feel well-versed in the framework, but I've already put it into practice in a research project aimed at understanding what users are trying to accomplish on a platform. The first chapters outline the research methodology and then connect it to business strategy. That's where it hooked me: seeing clearly how this approach might point a business in the direction of growth. From there, we get a rigorous guide to the Jobs to be Done interview (plus other approaches developed by JTBD practitioners), and a thorough guide to techniques for analyzing data and engaging stakeholders. I can see myself digging into the references in the book for more detail on certain topics, and the book makes this exploration super easy, with plenty of references in the form of annotated bibliographic entries at the end of every chapter (including a number of podcasts, which is much appreciated). This book will enhance how you approach learning about your customers/users. Highly, highly recommend. ### ⭐⭐⭐⭐⭐ Helped me roll out jtbd at my startup *by M***J on November 1, 2022* This book helped me roll out jobs to be done at my 7-person startup. It strikes the right balance between conceptually rigorous and practical. I was able to read the book in one week, then use it to structure jobs interviews, and create a jobs map. The research process gained team buy-in and my teammates are also appreciative. ### ⭐⭐⭐⭐ Boring and not enough details *by D***A on May 3, 2021* Not obvious examples and enough info ## Frequently Bought Together - The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs - Jobs to be Done: Theory to Practice - Jobs to Be Done --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/183199168-the-jobs-to-be-done-playbook-align-your-markets-organization](https://www.desertcart.tn/products/183199168-the-jobs-to-be-done-playbook-align-your-markets-organization) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-09-07*