--- product_id: 18646512 title: "The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing" price: "245.51 DT" currency: TND in_stock: false reviews_count: 10 url: https://www.desertcart.tn/products/18646512-the-global-code-how-a-new-culture-of-universal-values store_origin: TN region: Tunisia --- # The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing **Price:** 245.51 DT **Availability:** ❌ Out of Stock ## Quick Answers - **What is this?** The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing - **How much does it cost?** 245.51 DT with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/18646512-the-global-code-how-a-new-culture-of-universal-values) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives―love, health, and money, for instance―are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide―the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master's degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all. Review: It's like the author has been reading my mail - For all you international types, the bi- and tri-lingual, those who studied abroad and loved it, all of you with international families and friends, this book is fantastic. Well-researched and delightful to read, Dr. Rapaille unveils codes for understanding how members of the "Global Tribe" are changing our culture. Discover the universal values shaping business and read tips for developing your own global brand. This book really lays out in a useful way what I have intuitively felt over the years about global culture. I think you'll find he confirms what you have felt to be true but didn't have the details spelled out because hardly anyone talks about this. Review: Book for Big Thinkers - A remarkable book that's become one of my reference books. It’s a must-read for every marketer who targets millennials, the global market and/or high net worth individuals. Without question, it’s a book for big thinkers as Dr. Clotaire is ahead of the market. I understand some don’t understand this market; but it exists and I see it in my customer base. I’ve refer to the book often; all high-level executives will too. I’ve also recommended the book to several clients and the responses back have always been positive. Chris Ramey ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #2,011,138 in Books ( See Top 100 in Books ) #175 in Global Marketing (Books) #789 in Marketing & Consumer Behavior | | Customer Reviews | 4.1 out of 5 stars 60 Reviews | ## Images ![The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing - Image 1](https://m.media-amazon.com/images/I/81boDusYl7L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars It's like the author has been reading my mail *by L***O on Reviewed in the United States on October 3, 2015* For all you international types, the bi- and tri-lingual, those who studied abroad and loved it, all of you with international families and friends, this book is fantastic. Well-researched and delightful to read, Dr. Rapaille unveils codes for understanding how members of the "Global Tribe" are changing our culture. Discover the universal values shaping business and read tips for developing your own global brand. This book really lays out in a useful way what I have intuitively felt over the years about global culture. I think you'll find he confirms what you have felt to be true but didn't have the details spelled out because hardly anyone talks about this. ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars Book for Big Thinkers *by C***Y on Reviewed in the United States on July 16, 2016* A remarkable book that's become one of my reference books. It’s a must-read for every marketer who targets millennials, the global market and/or high net worth individuals. Without question, it’s a book for big thinkers as Dr. Clotaire is ahead of the market. I understand some don’t understand this market; but it exists and I see it in my customer base.I’ve refer to the book often; all high-level executives will too. I’ve also recommended the book to several clients and the responses back have always been positive. Chris Ramey ### ⭐⭐⭐⭐ 4.0 out of 5 stars The author tries to find a universal code *by C***. on Reviewed in the United States on September 3, 2020* I love his earlier book, The Culture Code. Ramit Sethi recommended it a while ago. Anyhow, this book is mostly about the Satellite Tribe that has multiple passports and always goes for the best of everything. I was interested in the author's insights. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/18646512-the-global-code-how-a-new-culture-of-universal-values](https://www.desertcart.tn/products/18646512-the-global-code-how-a-new-culture-of-universal-values) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-06-01*