--- product_id: 18960168 title: "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers" price: "203.66 DT" currency: TND in_stock: true reviews_count: 9 url: https://www.desertcart.tn/products/18960168-marketing-metaphoria-what-deep-metaphors-reveal-about-the-minds-consumers store_origin: TN region: Tunisia --- # New mint condition Same-day dispatch before noon No-quibbles returns Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers **Price:** 203.66 DT **Availability:** βœ… In Stock ## Summary > 🧠 Decode the hidden language of consumers before your competitors do! ## Quick Answers - **What is this?** Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers - **How much does it cost?** 203.66 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/18960168-marketing-metaphoria-what-deep-metaphors-reveal-about-the-minds-consumers) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Fast Delivery:** Order before noon, get it shipped same day. - β€’ **Global Insights:** Based on thousands of interviews across 30+ countries. - β€’ **Risk-Free Purchase:** Guaranteed packaging with hassle-free returns. - β€’ **Proven Marketing Edge:** Learn how top firms leverage deep metaphors for success. - β€’ **Unlock Consumer Minds:** Dive deep into unconscious drivers shaping buyer behavior. ## Overview Marketing Metaphoria is a groundbreaking book revealing how deep metaphors influence consumer behavior worldwide. Drawing on extensive research and interviews, it equips marketers with insights to connect on unconscious levels, transforming marketing strategies for measurable success. Comes in new mint condition with guaranteed packaging, same-day dispatch for orders before noon, and no-quibble returns. ## Description Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success. Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do. Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels--and it will give you access to those deeper levels of thinking. Review: A Resource to Transform Your Thinking - By way of full disclosure, I was a graduate assistant for Jerry Zaltman when he was a Professor at the University of Pittsburgh. Naturally, I've followed Jerry's many publications for these past 20 years and have never found the time I've invested in reading his latest ideas less than incredibly worthwhile. Interestingly, I bought this book based solely on the title and my expectation that it would be full of new ideas and insights about how using metaphors in marketing tactics would influence consumer behavior. While this book does cover material related to that sort of thing, it really covers so much more. The first two chapters on thinking deeply, "Workable Wondering" and focusing on consumer similarities set the stage for how to take the insights and ideas from the next 7 chapters (one per each deep metaphor) and incorporate them into your own thinking. The last chapter ties things together and presents a number of ideas for how Deep Metaphors may influence a number of marketing strategies and tactics. This book is written to stimulate your thinking about how Deep Metaphors apply in many areas of marketing and consumer behavior. It doesn't present a list of "to dos" or lay out a plan of action that you should follow. Instead, you'll find yourself seeing what you, your consumers and your competitors do in a new light. Review: Deep content for marketers - This book covers some areas of marketing that are rarely, if ever, talked about. I found myself taking notes and found the stories in the book to be very interesting. The authors have clearly done their homework on this topic and you'll come away with a lot of insights. The only thing I wish they had done was layout better action steps. The information is great and if you know what to do with it then you'll be very glad you read this book. ## Features - New - Mint Condition - Dispatch same day for order received before 12 noon - Guaranteed packaging - No quibbles returns ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,759,649 in Books ( See Top 100 in Books ) #557 in Market Research Business (Books) #753 in Marketing & Consumer Behavior #1,015 in Sociology Research & Measurement | | Customer Reviews | 4.2 out of 5 stars 60 Reviews | ## Images ![Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers - Image 1](https://m.media-amazon.com/images/I/71R8KuXr6fL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A Resource to Transform Your Thinking *by M***Y on June 3, 2008* By way of full disclosure, I was a graduate assistant for Jerry Zaltman when he was a Professor at the University of Pittsburgh. Naturally, I've followed Jerry's many publications for these past 20 years and have never found the time I've invested in reading his latest ideas less than incredibly worthwhile. Interestingly, I bought this book based solely on the title and my expectation that it would be full of new ideas and insights about how using metaphors in marketing tactics would influence consumer behavior. While this book does cover material related to that sort of thing, it really covers so much more. The first two chapters on thinking deeply, "Workable Wondering" and focusing on consumer similarities set the stage for how to take the insights and ideas from the next 7 chapters (one per each deep metaphor) and incorporate them into your own thinking. The last chapter ties things together and presents a number of ideas for how Deep Metaphors may influence a number of marketing strategies and tactics. This book is written to stimulate your thinking about how Deep Metaphors apply in many areas of marketing and consumer behavior. It doesn't present a list of "to dos" or lay out a plan of action that you should follow. Instead, you'll find yourself seeing what you, your consumers and your competitors do in a new light. ### ⭐⭐⭐⭐ Deep content for marketers *by J***N on November 16, 2012* This book covers some areas of marketing that are rarely, if ever, talked about. I found myself taking notes and found the stories in the book to be very interesting. The authors have clearly done their homework on this topic and you'll come away with a lot of insights. The only thing I wish they had done was layout better action steps. The information is great and if you know what to do with it then you'll be very glad you read this book. ### ⭐⭐⭐⭐⭐ Awesome *by M***A on August 3, 2020* This book helps you understand the human being, the unconscious mind it’s more easily to manage if you know what this author wants you to know and how to improve in your products or in your life !! --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/18960168-marketing-metaphoria-what-deep-metaphors-reveal-about-the-minds-consumers](https://www.desertcart.tn/products/18960168-marketing-metaphoria-what-deep-metaphors-reveal-about-the-minds-consumers) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-08-23*