--- product_id: 22570257 title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Cool Medium Brown 5C, 1 Hair Dye Kit" brand: "l'oreal paris" price: "92.79 DT" currency: TND in_stock: true category: "L'oreal Paris" url: https://www.desertcart.tn/products/22570257-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color store_origin: TN region: Tunisia --- # Up to 9 weeks fade-defying color No-drip gel formula for precise application Vitamin E-infused Shine Protect Conditioner L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Cool Medium Brown 5C, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** 92.79 DT **Availability:** ✅ In Stock ## Summary > ✨ Own your glow with fade-defying brilliance! ✨ ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Cool Medium Brown 5C, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** 92.79 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/22570257-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Care Kit:** Includes color gel, developer crème, shine conditioner, and gloves—everything you need for a flawless transformation. - • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—because your glow shouldn’t fade. - • **Precision No-Drip Formula:** Gel texture ensures mess-free, exact application for salon-quality results at home. - • **Gray Coverage & Conditioning:** Superior gray coverage combined with conditioning agents leaves hair soft, shiny, and resilient. - • **Trusted Innovation Since 1973:** Backed by decades of L’Oreal expertise, blending cutting-edge tech with premium quality for your signature look. ## Overview L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, luminous, and fade-defying color for up to 9 weeks. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, this kit offers superior gray coverage and conditioning suitable for all hair types. Trusted since 1973, it combines advanced technology with premium care to keep your hair vibrant, shiny, and resilient. ## Description Product Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. From the Manufacturer Having trouble finding the right shade? Questions on how to apply your L'Oreal Paris Hair Color product? Ask a L'Oreal Hair Color Expert. If you have a question about a L'Oreal Paris Hair Color product, talk to one of our L’Oreal Customer Care representatives. Phone: 1-888-768-2914Monday-Friday, 9:00 AM-5:30PM ET ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0185LCA0I | | ASIN | B0185LCA0I | | Best Sellers Rank | #179 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color | | Brand Name | L'Oreal Paris | | Color | 5C Cool Medium Brown | | Container Type | Box | | Customer Reviews | 4.2 4.2 out of 5 stars (599) | | Full Cure Time | 25 minutes | | Global Trade Identification Number | 00071249329238 | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Gel | | Item Weight | 8.8 ounces | | Item model number | 71249329238 | | Manufacturer | L'Oreal - Hair Color | | Manufacturer | L'Oreal - Hair Color | | Manufacturer Part Number | 71249329238 | | Material Features | Luminous Color | | Material Type Free | Sodium Chloride Free | | Model Number | 71249329238 | | Number of Items | 1 | | Product Benefits | Long Lasting | | Product Dimensions | 2.26 x 3.5 x 6.25 inches; 8.8 ounces | | Recommended Uses For Product | Softening | | Set Name | L'Oreal Paris Permanent Hair Color Kit (4 Piece) | | Suitable Hair Color | All Hair Colors | | UPC | 071249329238 | | UPC | 071249329238 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 5C Cool Medium Brown - **Item Form:** Gel - **Package Information:** Box - **Product Benefits:** Long Lasting ## Images ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Cool Medium Brown 5C, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/814C521g-iL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5C Cool Medium Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5 Medium Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Cover Up Gray Concealer Spray, Medium Brown, 2 Oz(Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/22570257-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.tn/products/22570257-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-09-03*