--- product_id: 2422158 title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Golden Reddish Blonde 9GR, 1 Hair Dye Kit" brand: "l'oreal paris" price: "106.44 DT" currency: TND in_stock: true category: "L'oreal Paris" url: https://www.desertcart.tn/products/2422158-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color store_origin: TN region: Tunisia --- # Up to 9 weeks fade-defying color Vitamin E & UV filter shine protection No-drip gel formula for precise application L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Golden Reddish Blonde 9GR, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** 106.44 DT **Availability:** ✅ In Stock ## Summary > ✨ Own your glow with Superior Preference – where color meets confidence! ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Golden Reddish Blonde 9GR, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** 106.44 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/2422158-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves to last. - • **Precision Application:** No-drip gel formula ensures mess-free, salon-quality coverage every time, perfect for busy professionals. - • **Gray Coverage Confidence:** Seamlessly covers gray hair with rich, multi-dimensional tones for a naturally youthful finish. - • **Nourishing Shine Protect:** Infused with Vitamin E and UV filters, the Shine Protect Conditioner locks in color brilliance while softening and strengthening hair. - • **Signature Shade Selection:** Choose from over 50 luminous shades, including the stunning Golden Reddish Blonde 9GR, to express your unique style with confidence. ## Overview L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, fade-defying color with up to 9 weeks of radiant shine. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, this kit covers gray hair beautifully while nourishing and protecting hair fibers. Available in over 50 luminous shades, including the Golden Reddish Blonde 9GR, it’s designed for all hair types seeking long-lasting vibrancy and salon-quality results at home. ## Description L’OREAL Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.• Our Gold Standard Since 1973 • Fade-Defying Color For Up To 8 Weeks And Shine System • Available In Over 50 Luminous Shades • Blends away gray Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box. Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B000KOSF30 | | ASIN | B000KOSF30 | | Best Sellers Rank | #169 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color | | Brand Name | L'Oreal Paris | | Color | 9GR Golden Reddish Blonde | | Container Type | Box | | Customer Reviews | 4.7 4.7 out of 5 stars (2,315) | | Full Cure Time | 14 days | | Global Trade Identification Number | 00071249253274 | | Hair Color Permanence | Permanent | | Hair Type | Aging | | Item Form | Gel | | Item Weight | 11.34 g | | Item model number | CX | | Manufacturer | L'Oréal USA, Inc. | | Manufacturer | L'Oréal USA, Inc. | | Manufacturer Part Number | 071249253274 | | Material Features | Fade-defying for up to 8 weeks. Made with hi tenacity dyes. | | Material Type Free | Sodium Chloride Free | | Model Number | CX | | Number of Items | 1 | | Product Benefits | Conditioning, Hair Coloring | | Product Dimensions | 6.3 x 3.55 x 2.25 inches; 0.4 ounces | | Recommended Uses For Product | Softening | | Set Name | Superior Preference Hair Color Kit | | Suitable Hair Color | Reddish Blonde | | UPC | 071249253274 | | UPC | 071249253274 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 9GR Golden Reddish Blonde - **Item Form:** Gel - **Package Information:** Box - **Product Benefits:** Conditioning, Hair Coloring ## Images ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Golden Reddish Blonde 9GR, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81ONLDfWKZL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Frequently Bought Together - L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Golden Reddish Blonde 9GR, 1 Hair Dye Kit - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8RB Medium Reddish Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/2422158-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.tn/products/2422158-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-07-30*