---
product_id: 2436071
title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Blonde 7, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "95.12 DT"
currency: TND
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.tn/products/2436071-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color
store_origin: TN
region: Tunisia
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E shine protection No-drip gel formula for precise application L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Blonde 7, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** 95.12 DT
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with color that won’t quit!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Blonde 7, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** 95.12 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/2436071-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks.
- • **Precision Application:** No-drip gel formula ensures mess-free, even coverage every time.
- • **UV & Vitamin E Shield:** Protect your color from fading with advanced UV filters and antioxidant-rich Vitamin E.
- • **All Hair Types Welcome:** Formulated to deliver stunning results on every hair type, from fine to thick.
- • **Gray Coverage & Conditioning:** Seamlessly covers gray hair while nourishing with Care Supreme Conditioner.

## Overview

L'Oreal Paris Superior Preference Dark Blonde 7 is a permanent hair dye kit featuring a no-drip gel formula that delivers rich, luminous color with gray coverage and conditioning for up to 9 weeks. Infused with UV filters and Vitamin E, it protects color vibrancy while providing silky shine. Suitable for all hair types, this ammonia-free kit includes everything needed for a salon-quality, fade-defying hair transformation.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Perfection in a box 😍😍 - New face color literally what it says !! Has pretty red tones to it. Perfect shine and highlights lowlights throughout. Covered every single thin or grey hair I had. The conditioner is VERY BIG compared to any other box dye. It’s got a nice scent too!! This color looks natural but also like u just walked out of the salon!! Impressive n buying on repeattt!!! Makes my light brown eyes pop!! I used a little on my brows as well and wowww looks so nice!!!!😊 😍😍😍😍😍😍
Review: Easy, less expensive than a beauty shop and not brassy looking. - Great hair color. I purchased the light ash blonde. My hair is naturally a dark blonde. This lightens it without looking brassy. It does not cover white hair. My hair has naturally gotten White along my hairline and it does not cover that which I prefer. It's easy to use. You just apply it wait 25 minutes and rinse it out.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004C0LX6O |
| Best Sellers Rank | #244 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 07 Dark Blonde |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 59,047 Reviews |
| Full Cure Time | 25 minutes |
| Global Trade Identification Number | 00071249253144 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Manufacturer | L'Oréal USA, Inc. |
| Manufacturer Part Number | A070-14 |
| Material Features | Ammonia Free |
| Material Type Free | Ammonia Free |
| Model Number | U-HC-3551 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine Product Benefits For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine See more |
| Recommended Uses For Product | Softening |
| Set Name | Complete Kit |
| Suitable Hair Color | Dark Blonde |
| UPC | 071249253144 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 07 Dark Blonde
- **Item Form:** Gel
- **Package Information:** Box

## Images

![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Blonde 7, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81AKGZNTzgL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is permanent hair dye?**
A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

**Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?**
A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

**Q: Does Superior Preference permanent hair color provide full gray coverage?**
A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfection in a box 😍😍
*by K***L on October 6, 2026*

New face color literally what it says !! Has pretty red tones to it. Perfect shine and highlights lowlights throughout. Covered every single thin or grey hair I had. The conditioner is VERY BIG compared to any other box dye. It’s got a nice scent too!! This color looks natural but also like u just walked out of the salon!! Impressive n buying on repeattt!!! Makes my light brown eyes pop!! I used a little on my brows as well and wowww looks so nice!!!!😊 😍😍😍😍😍😍

### ⭐⭐⭐⭐⭐ Easy, less expensive than a beauty shop and not brassy looking.
*by D***A on September 10, 2026*

Great hair color. I purchased the light ash blonde. My hair is naturally a dark blonde. This lightens it without looking brassy. It does not cover white hair. My hair has naturally gotten White along my hairline and it does not cover that which I prefer. It's easy to use. You just apply it wait 25 minutes and rinse it out.

### ⭐⭐⭐⭐⭐ Reliable brand just wish they made a 5R
*by E***Z on August 9, 2026*

Unfortunate that there is no 5R because I purchase 4R and 6R and mix them half-and-half to achieve the color I want. But I have been making this since December and I really love the color I have been getting. The conditioner makes my hair feel soft. I have been able to remove the stains from my white bathroom cabinetry with a magic eraser. The fade out isn’t bad. I still like the color that I have when I reach at week seven or eight, it fades just enough that my roots don’t stand out so I could probably even stretch to nine or 10 weeks before touching up the color.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7 Dark Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 7 Dark Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 7 Dark Blonde, 2 Pack (Packaging May Vary)

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-10-15*