---
product_id: 253514
title: "100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz"
brand: "100% pure"
price: "201.42 DT"
currency: TND
in_stock: true
reviews_count: 10
category: "100% Pure"
url: https://www.desertcart.tn/products/253514-100-pure-ultra-lengthening-mascara-dramatic-intense-volume-and-length
store_origin: TN
region: Tunisia
---

# Vegan & clean ingredients Fruit-pigmented tech Water-resistant formula 100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz

**Brand:** 100% pure
**Price:** 201.42 DT
**Availability:** ✅ In Stock

## Summary

> 🍃 Elevate your lash game with clean, bold beauty that lasts all day!

## Quick Answers

- **What is this?** 100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz by 100% pure
- **How much does it cost?** 201.42 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/253514-100-pure-ultra-lengthening-mascara-dramatic-intense-volume-and-length)

## Best For

- 100% pure enthusiasts

## Why This Product

- Trusted 100% pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Wear & Comfort:** Water-resistant and smudge-proof formula keeps lashes flawless from morning meetings to after-hours events without irritation.
- • **Feathery Blueberry Tint:** Deep denim blue color packed with antioxidants for a subtle yet striking look that stands out in any professional setting.
- • **Dramatic Volume & Length:** Infused with Maracuja oil and caffeine-rich natural pigments for fade-proof, buildable intensity that lasts all day.
- • **Clean Beauty, No Compromise:** Free from harsh chemicals, gluten, and heavy metals—vegan, cruelty-free, and ethically sourced for guilt-free glam.
- • **Naturally Boost Your Lashes:** Patented fruit pigment and passion fruit oil deliver clump-free, smooth application for effortlessly lush lashes.

## Overview

100% PURE Ultra Lengthening Mascara uses a patented fruit-pigmented formula enriched with passion fruit and Maracuja oils to volumize and lengthen lashes naturally. Its vegan, gluten-free, and cruelty-free composition ensures a clean, water-resistant wear with no clumping, smudging, or flaking. The buildable blueberry shade offers a sophisticated tint perfect for professionals seeking a healthy, polished look that lasts from desk to dinner.

## Description

desertcart.com : 100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz : Natural Cosmetics Mascara : Beauty & Personal Care

Review: A New Take on Mascara - After years of smearing chemicals on my eyelashes through traditional mascara, I thought it was time to go the natural route, and I'm not sorry I did, especially after finding this great product. You do, however, need to put away your thoughts of what mascara should be, and focus on what this mascara does for you. You're not going to get the giant, gloop-filled eyelashes that look almost fake. But what you will get are beautifully smooth, naturally looking eyelashes with a gorgeous tint of color, without gobs of chemicals. Firstly, the mascara has a great smell, nothing like the drug store brands which can often smell a little oily. The bristles on the brush itself are set in a slightly concave shape, meaning there are longer bristles on either end of the brush, and shorter ones in the center. I personally prefer a fuller brush, but after some practice I've worked out how to apply it better. Slow, longer strokes starting deep at the base of your eyelashes seemed to work better than short fast passes. I'm very impressed with the overall look. Not gunky but beautifully natural so you can define every one of your eyelashes. No mascara can lengthen your eyelashes but they can indeed make them *appear* longer, by coating each lash right up to the tips which are often thin or lighter. 100% Pure's mascara does a great job of that too. It's fairly easy to remove with either water or eye makeup remover, although I'd recommend the latter so you're not rubbing the delicate skin around your eyes. The mascara is surprisingly water resistant throughout the day and I haven't experienced any flaking or smearing. Several times I've gone to bed without removing the mascara and it looked surprisingly good the next day. I was frankly a little shocked at how well it held up overnight - no smears or chunks missing, but certainly not as bold as the previous day. This is a solid product that gives you all the benefits of traditionally made mascara, without the potentially harmful ingredients. I'm convinced more natural ingredients are the way to go and don't plan on returning to brand name mascaras any time soon.
Review: IF YOU SUFFER FROM DRY EYES.... please read - For about five years now, I've been suffering from dry eyes. It has affected my quality of life because it not only makes my eyes extremely tired and irritated all the time but I was also getting ulcers on my cornea. A nightmare for sure. What does this have to do with mascara? A lot. I have worn mascara about 99.99 percent of my life from age 14 to present day somewhere in the 40s (ha ha). I never had an issue until my eyes became chronically dry. As a result, I have tried and researched MANY mascaras. I've spent so much on eye products, it's mind (and eye boggling pun intended) just to find that right one that wouldn't irritate my eyes. Specifically, I purchased most of my mascaras from Sephora, several from desertcart, and even tried Etsy. I always checked labels to make sure I was only getting the best, least questionable ingredients. Unfortunately, they all failed. I am consciously optimistic, but so far, this 100% Mascara in blackberry has been fantastic. My eyes are feeling more normal and definitely not as tired as when I wore other mascaras. And yes, I have to wear mascara to feel "normal." I know, I know, but we all have our insecurities lol. Mind you, I have an entire, elaborate routine I have to do each day to maintain a semblance of normalcy in my eyes. But this mascara has been a LIFE SAVER for me!! In terms of wear, I love it. The brush is fluffy, the mascara itself smells amazing, it adds a dark natural length to my eyelashes and stays put all day. This mascara will give a beautiful, natural look to your lashes. It's not for those seeking a dramatic look. Regardless, I HIGHLY recommend this mascara for anyone suffering from dry eye. Even if I were miraculously cured, I would still continue to use this mascara. Six stars!!

## Features

- NATURALLY BOOST YOUR LASHES - Our lush lengthening eye wand is colored with the world's first globally patented fruit pigmented technology infused with luscious oil from passion fruit, to smoothly coat each lash without clumps or flakes.
- AMAZING VOLUMPTIOUS PEEPERS - Moisturizes and volumizes while it dramatically coats with Maracuja oil rich in linoleic acid; natural pigments and caffeine from black tea, coffee and cocoa powder provide max stay and fade-proof length.
- LEAF TO LASH, JUST THE GOOD STUFF - We left out the harsh stuff to let your eyes thrive with clean nourishing ingredients, conditioning Pro-vitamin B5, vitamin E, and lash-thickening seaweed to enhance volume and promote healthy hair growth.
- GIVE YOUR LASHES SOME LOVE - Buildable deep denim blue color packed with antioxidants and nutrients delivering perfect water resistant cover and feathery, natural looking volume for women or men.
- BEAUTY DOESN'T GET ANY CLEANER - You don't have to choose health or beauty, have both. With well-researched healthy, natural, and organic ingredients and strict purity standards, we bring cruelty-free, ethically sourced products without harsh toxic chemicals, heavy metals, fragrances, or dyes. Gluten-free, vegan, and Made in the USA.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00BC9QI1S |
| Best Sellers Rank | #104,308 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #683 in Mascara |
| Brand | 100% PURE |
| Brand Name | 100% PURE |
| Color | Blueberry |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.0 out of 5 stars 1,888 Reviews |
| Item Dimensions | 1.2 x 2.4 x 3.5 inches |
| Item Form | Gel |
| Item Volume | 0.35 Fluid Ounces |
| Item Weight | 1 Grams |
| Manufacturer | 100% PURE |
| Manufacturer Part Number | 1CMBLA7G |
| Mascara Wand Type | slim brush |
| Material Type Free | Gluten Free |
| Model Number | 1CMBla9g |
| Number of Items | 1 |
| Other Special Features of the Product | Water Resistant |
| Package Type Name | Tube |
| Product Benefits | Volumizing, Lengthening |
| Skin Tone | Deep |
| Skin Type | Combination, Dry, Normal, Oily |
| Special Feature | Water Resistant |
| Specialty | natural, not-tested-on-animals, vegetarian |
| UPC | 796845278048 787461133538 |
| Water Resistance Level | Water Resistant |

## Product Details

- **Brand:** 100% PURE
- **Color:** Black Tea
- **Item Form:** Gel
- **Product Benefits:** Nourishing
- **Special Feature:** Water Resistant

## Images

![100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz - Image 1](https://m.media-amazon.com/images/I/81gp4O-np9L.jpg)
![100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz - Image 2](https://m.media-amazon.com/images/I/81-ui8JeKdL.jpg)
![100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz - Image 3](https://m.media-amazon.com/images/I/81osvQwOHNL.jpg)
![100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz - Image 4](https://m.media-amazon.com/images/I/81fTydEcpNL.jpg)
![100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz - Image 5](https://m.media-amazon.com/images/I/81QgsYWCbHL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ A New Take on Mascara
*by S***A on May 7, 2013*

After years of smearing chemicals on my eyelashes through traditional mascara, I thought it was time to go the natural route, and I'm not sorry I did, especially after finding this great product. You do, however, need to put away your thoughts of what mascara should be, and focus on what this mascara does for you. You're not going to get the giant, gloop-filled eyelashes that look almost fake. But what you will get are beautifully smooth, naturally looking eyelashes with a gorgeous tint of color, without gobs of chemicals. Firstly, the mascara has a great smell, nothing like the drug store brands which can often smell a little oily. The bristles on the brush itself are set in a slightly concave shape, meaning there are longer bristles on either end of the brush, and shorter ones in the center. I personally prefer a fuller brush, but after some practice I've worked out how to apply it better. Slow, longer strokes starting deep at the base of your eyelashes seemed to work better than short fast passes. I'm very impressed with the overall look. Not gunky but beautifully natural so you can define every one of your eyelashes. No mascara can lengthen your eyelashes but they can indeed make them *appear* longer, by coating each lash right up to the tips which are often thin or lighter. 100% Pure's mascara does a great job of that too. It's fairly easy to remove with either water or eye makeup remover, although I'd recommend the latter so you're not rubbing the delicate skin around your eyes. The mascara is surprisingly water resistant throughout the day and I haven't experienced any flaking or smearing. Several times I've gone to bed without removing the mascara and it looked surprisingly good the next day. I was frankly a little shocked at how well it held up overnight - no smears or chunks missing, but certainly not as bold as the previous day. This is a solid product that gives you all the benefits of traditionally made mascara, without the potentially harmful ingredients. I'm convinced more natural ingredients are the way to go and don't plan on returning to brand name mascaras any time soon.

### ⭐⭐⭐⭐⭐ IF YOU SUFFER FROM DRY EYES.... please read
*by V***S on February 8, 2025*

For about five years now, I've been suffering from dry eyes. It has affected my quality of life because it not only makes my eyes extremely tired and irritated all the time but I was also getting ulcers on my cornea. A nightmare for sure. What does this have to do with mascara? A lot. I have worn mascara about 99.99 percent of my life from age 14 to present day somewhere in the 40s (ha ha). I never had an issue until my eyes became chronically dry. As a result, I have tried and researched MANY mascaras. I've spent so much on eye products, it's mind (and eye boggling pun intended) just to find that right one that wouldn't irritate my eyes. Specifically, I purchased most of my mascaras from Sephora, several from Amazon, and even tried Etsy. I always checked labels to make sure I was only getting the best, least questionable ingredients. Unfortunately, they all failed. I am consciously optimistic, but so far, this 100% Mascara in blackberry has been fantastic. My eyes are feeling more normal and definitely not as tired as when I wore other mascaras. And yes, I have to wear mascara to feel "normal." I know, I know, but we all have our insecurities lol. Mind you, I have an entire, elaborate routine I have to do each day to maintain a semblance of normalcy in my eyes. But this mascara has been a LIFE SAVER for me!! In terms of wear, I love it. The brush is fluffy, the mascara itself smells amazing, it adds a dark natural length to my eyelashes and stays put all day. This mascara will give a beautiful, natural look to your lashes. It's not for those seeking a dramatic look. Regardless, I HIGHLY recommend this mascara for anyone suffering from dry eye. Even if I were miraculously cured, I would still continue to use this mascara. Six stars!!

### ⭐⭐⭐⭐ Love it, but have one key reservation
*by B***R on April 30, 2016*

When I first tried this product I was thrilled by the way it went on so easily and worked miracles on lash length - definitely the best natural lash lengthener I've ever tried, and I've tried quite a few. The brush is straight (not curved as some) but the bristle lengths are designed to create a U curve, which makes catching those little eyelashes in the corners of your eyes an effortless affair. Hooray! But I was then promptly disappointed. I headed out on a long walk and came home to find that I had mascara all over my face - the dreaded panda look. People must have thought I was seriously tired with those black bags under my eyes! I nearly threw it out on the spot. Because throwing it out would be a waste though, I thought I'd keep it and use it around the house and for extra short excursions out. Lucky I did because one day I forgot to apply my usual moisturizer (100% baobab oil) and was thrilled to find that the product actually stayed in place this time. So what I do now is use a non-oil based moisturizer (usually just a toner and a serum of some sort) when I go out. The lengthening effect of this is good enough to make it worth altering my usual routine, which speaks volumes because I actually love my baobab oil. The other thing I like about this is the smell. Usually mascara smells pretty skanky. I've never really consciously noticed the smell but this one made me realise that all my previous mascaras have been quite awful. It's sweet and innocent and very feminine. No idea what it is that creates the smell but it sure beats what I've become accustomed to. Sometimes mascaras cause my eyes to get a slight itch through what I presume must be some kind of irritation. Not with this one. Not so far, that is. So again, it's a very pleasant product to use. This brand in general is a great brand and deserves your support. From the healthy ingredient lists to ecological packaging initiatives, this brand is definitely one to watch. So while I'd love to give this 5 stars, the fact that I have to be mindful not to mix it with oils is the reason for the missing star. That said, I haven't tried any other oils with it so can't comment there. Baobab is the only oil that doesn't cause me to break out, so I'm not so keen to experiment with others.

## Frequently Bought Together

- 100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Black Tea Color - 0.35 oz
- 100% PURE Pretty Naked Makeup Palette All in One Compact 3 Eyeshadow, Blush, Face Highlighter, Fruit Pigmented Natural Nude, Neutral Looks for All Skin Types - Vegan (Soft, Neutral Tones)
- 100% PURE Cocoa Butter Matte Lipstick Full Stay All Day Coverage, Lasting Moisturizing & Softening Natural Lip Color for All Skin Tones, Vegan Fruit Pigmented Sahara (Deep Neutral Nude) - 0.15 oz

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-07-12*