---
product_id: 2587559
title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "92.21 DT"
currency: TND
in_stock: true
reviews_count: 9
category: "L'oreal Paris"
url: https://www.desertcart.tn/products/2587559-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color
store_origin: TN
region: Tunisia
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E shine protection No-drip gel formula for precise application L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** 92.21 DT
**Availability:** ✅ In Stock

## Summary

> 🎨 Own your glow with fade-defying brilliance!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** 92.21 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/2587559-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gray Coverage Mastery:** Seamlessly cover grays with rich, natural-looking color that blends flawlessly for a youthful, confident look.
- • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
- • **Precision No-Drip Gel:** Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
- • **Signature Shade Selection:** Choose from over 50 luminous shades to express your unique style and stand out in every room.
- • **Salon-Quality Conditioning:** Infused with Vitamin E and a UV filter, our Shine Protect Conditioner locks in color while leaving hair silky and resilient.

## Overview

L'Oreal Paris Superior Preference Lightest Auburn 7LA is a permanent hair dye kit featuring a no-drip gel formula that ensures precise application and superior gray coverage. Designed to deliver rich, luminous color with up to 9 weeks of fade-defying radiance, it includes a Vitamin E and UV filter-infused Shine Protect Conditioner to maintain vibrancy and hair softness. Suitable for all hair types, this alcohol-free, compostable kit offers salon-quality results at home with over 50 shades to choose from.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Great Match for My Hair - I forgot to take a before picture, but I had about two fingers of gray root growth. This shade was a perfect match for my hair! It covered my grays really well and gave me the beautiful light auburn color I was hoping for. I’m very happy with the results and would definitely buy it again.
Review: Great brand and product line, reds are difficult to - My image is the after/before. I love this line of product and use it regularly when going blonde from very dark brown, but this was my first time using one of the reds. It may be because my hair is very porous, but it didn’t take a lot of the color. It did lift my dark roots. My hair is collarbone length so I used two boxes. I’ll wait a couple days and then color it again in hopes that it’ll be more cooper red. I usually use a direct dye but they can be less even on my hair.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KOSFQM |
| Best Sellers Rank | #164 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 7LA Lightest Auburn |
| Container Type | Packet |
| Customer Reviews | 4.6 out of 5 stars 1,411 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Gel |
| Item Type Name | chemical-hair-dyes |
| Item Weight | 11.34 g |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | FPS-172643 |
| Material Features | Compostable |
| Material Type Free | Alcohol Free |
| Model Number | CX |
| Number of Items | 1 |
| Package Information | Packet |
| Product Benefits | Shine Enhancing |
| Recommended Uses For Product | Softening |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249253168 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 7LA Lightest Auburn
- **Item Form:** Gel
- **Package Information:** Packet
- **Product Benefits:** Shine Enhancing

## Images

![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81iKc8HEgNL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great Match for My Hair
*by E***K on July 1, 2026*

I forgot to take a before picture, but I had about two fingers of gray root growth. This shade was a perfect match for my hair! It covered my grays really well and gave me the beautiful light auburn color I was hoping for. I’m very happy with the results and would definitely buy it again.

### ⭐⭐⭐⭐⭐ Great brand and product line, reds are difficult to
*by N***Y on March 29, 2026*

My image is the after/before. I love this line of product and use it regularly when going blonde from very dark brown, but this was my first time using one of the reds. It may be because my hair is very porous, but it didn’t take a lot of the color. It did lift my dark roots. My hair is collarbone length so I used two boxes. I’ll wait a couple days and then color it again in hopes that it’ll be more cooper red. I usually use a direct dye but they can be less even on my hair.

### ⭐⭐⭐⭐⭐ Always complimented color!!!
*by A***R on August 7, 2026*

I always get compliments with this color … it looks so natural. This is the only brand I use. And the conditioner is great !

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7LA Lightest Auburn, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, C74 Copper Crave (Intense Copper), Pack of 1, Hair Dye

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-08-22*