---
product_id: 2587559
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "89.12 DT"
currency: TND
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.tn/products/2587559-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: TN
region: Tunisia
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E shine protection No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** 89.12 DT
**Availability:** ✅ In Stock

## Summary

> 🔥 Turn heads with radiant, fade-defying color that lasts! 💇‍♀️

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** 89.12 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/2587559-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** All-in-one kit includes color gel, developer crème, shine protect conditioner, gloves, and easy instructions for salon-quality results at home.
- • **Long-Lasting Radiance:** Experience vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
- • **Precision No-Drip Gel:** Enjoy mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
- • **UV & Vitamin E Protection:** Protect your investment with a shine-enhancing conditioner infused with UV filters and Vitamin E to lock in color brilliance.
- • **Gray Coverage & Conditioning:** Superior gray coverage combined with a conditioning formula that leaves hair silky, resilient, and soft to the touch.

## Overview

L'Oreal Paris Superior Preference Lightest Auburn 7LA is a permanent hair dye kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with superior gray coverage and conditioning benefits that last up to 9 weeks. This all-in-one kit ensures precise application and salon-quality results, making it a top choice for professionals and trendsetters alike.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Easy, less expensive than a beauty shop and not brassy looking. - Great hair color. I purchased the light ash blonde. My hair is naturally a dark blonde. This lightens it without looking brassy. It does not cover white hair. My hair has naturally gotten White along my hairline and it does not cover that which I prefer. It's easy to use. You just apply it wait 25 minutes and rinse it out.
Review: Beautiful color, shiny finish, and long-lasting - I’ve been using L’Oréal Preference for years, and I recently went back to the 2BL Blue Black shade after trying a different color for a few months. I’m so glad I did because the results were exactly what I was looking for. The color is rich, vibrant, and gives my hair a beautiful blue-black shine, especially in natural light. It covered my hair evenly, and the application process was simple thanks to the clear instructions included in the box. I also like that the conditioner leaves my hair feeling soft and helps maintain the color after coloring. My hair looked healthy and shiny instead of feeling dry. If you’re looking for a true blue-black shade with great coverage and long-lasting results, I definitely recommend this one. I will continue buying it.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KOSFQM |
| Best Sellers Rank | #179 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 7LA Lightest Auburn |
| Container Type | Packet |
| Customer Reviews | 4.5 out of 5 stars 58,990 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Gel |
| Item Type Name | chemical-hair-dyes |
| Item Weight | 11.34 g |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | FPS-172643 |
| Material Features | Compostable |
| Material Type Free | Alcohol Free |
| Model Number | CX |
| Number of Items | 1 |
| Package Information | Packet |
| Product Benefits | Shine Enhancing |
| Recommended Uses For Product | Softening |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249253168 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 7LA Lightest Auburn
- **Item Form:** Gel
- **Package Information:** Packet
- **Product Benefits:** Shine Enhancing

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81iKc8HEgNL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is permanent hair dye?**
A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

**Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?**
A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

**Q: Does Superior Preference permanent hair color provide full gray coverage?**
A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Easy, less expensive than a beauty shop and not brassy looking.
*by D***A on September 10, 2026*

Great hair color. I purchased the light ash blonde. My hair is naturally a dark blonde. This lightens it without looking brassy. It does not cover white hair. My hair has naturally gotten White along my hairline and it does not cover that which I prefer. It's easy to use. You just apply it wait 25 minutes and rinse it out.

### ⭐⭐⭐⭐⭐ Beautiful color, shiny finish, and long-lasting
*by J***Z on July 31, 2026*

I’ve been using L’Oréal Preference for years, and I recently went back to the 2BL Blue Black shade after trying a different color for a few months. I’m so glad I did because the results were exactly what I was looking for. The color is rich, vibrant, and gives my hair a beautiful blue-black shine, especially in natural light. It covered my hair evenly, and the application process was simple thanks to the clear instructions included in the box. I also like that the conditioner leaves my hair feeling soft and helps maintain the color after coloring. My hair looked healthy and shiny instead of feeling dry. If you’re looking for a true blue-black shade with great coverage and long-lasting results, I definitely recommend this one. I will continue buying it.

### ⭐⭐⭐⭐⭐ Finally Found My Perfect Blonde!
*by E***A on August 31, 2026*

I’ve been trying to stretch out my salon visits and save some money, and I finally found the right blonde for me. L'Oreal Superior Preference Natural Blonde gives me exactly the color I’ve been looking for without turning too ashy or too golden. It gives me that bright, natural-looking Jessica Simpson blonde I’ve always been chasing for about $13 instead of $200 at the salon. I’m seriously impressed with the color and will absolutely keep using it. And the conditioner inside is awesome!

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7LA Lightest Auburn, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, C74 Copper Crave (Intense Copper), Pack of 1, Hair Dye

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-10-13*