--- product_id: 264199936 title: "Color Balance Purple Shampoo | Eliminate Brassy/Yellow Tones" brand: "joico" price: "133.37 DT" currency: TND in_stock: true reviews_count: 13 category: "Joico" url: https://www.desertcart.tn/products/264199936-color-balance-purple-shampoo-eliminate-brassy-yellow-tones store_origin: TN region: Tunisia --- # Green Tea Extract & UV absorbers protect color Violet pigments neutralize brassiness SmartRelease tech delivers repair actives Color Balance Purple Shampoo | Eliminate Brassy/Yellow Tones **Brand:** joico **Price:** 133.37 DT **Availability:** ✅ In Stock ## Summary > 💜 Keep your cool—banish brassiness and shine like a pro! ## Quick Answers - **What is this?** Color Balance Purple Shampoo | Eliminate Brassy/Yellow Tones by joico - **How much does it cost?** 133.37 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/264199936-color-balance-purple-shampoo-eliminate-brassy-yellow-tones) ## Best For - joico enthusiasts ## Why This Product - Trusted joico brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Color Longevity Shield:** Green Tea Extract and UV absorbers fight fading and tonal shifts, keeping your color vibrant longer. - • **Continuous Hair Repair:** SmartRelease Technology delivers Rosehip Oil, Arginine, and Keratin throughout the day to strengthen and protect. - • **Instant Brassiness Banisher:** Violet pigments target and neutralize unwanted yellow tones for that flawless cool blonde or gray. - • **Paraben & Sulfate Free Formula:** Safe for color-treated hair, preserving hair health without harsh chemicals. - • **Salon-Quality Shine & Manageability:** Gentle cleansing reduces static and flyaways, boosting shine and leaving hair silky smooth. ## Overview Joico Color Balance Purple Shampoo is a salon-grade formula designed for cool blonde and gray hair. It instantly neutralizes yellow tones with violet pigments while protecting color vibrancy using Green Tea Extract and UV absorbers. Its patented SmartRelease Technology continuously delivers Rosehip Oil, Arginine, and Keratin to repair and strengthen hair, all in a paraben- and sulfate-free formula that enhances shine and manageability. ## Description Product Description Is your blonde losing its cool? Ditch those unwanted yellow tones with this instant, neutralizing shampoo for color-treated hair that keeps brassy tones at bay. Color Balance Purple Shampoo boasts a unique, color-correcting formula designed to preserve those cool, icy blondes and silvery grays, while safeguarding the vibrancy of color-treated hair. Nasty yellow tones and unwelcome warmth are instantly banished, while strands are protected with powerful ingredients that strengthen and safeguard hair against the elements. Gentle cleansers boost shine, reduce static, and flyaways, so hair is cool, healthy, and manageable. The Color Balance Purple Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus SmartRelease Technology, our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. Brand Story Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment. Review: The best purple shampoo I’ve tried — truly salon quality! - This is hands down the most powerful and effective color-balancing purple shampoo I have ever tried. My colorist recommended it to me, and I haven’t purchased another purple shampoo since! The smell is neutral and clean, and it works great on my fine blonde hair. It does an amazing job of keeping my blonde looking bright and platinum while getting rid of the dull, yellow tones that can start to show between salon appointments. I’ve tried plenty of other purple shampoos over the years, but nothing has worked as well for me as this one. It truly feels like a salon-quality product and has become an absolute staple in my haircare routine. If you’re trying to maintain a cool, bright blonde, I highly recommend it! Review: Works Well - Love this purple shampoo! Works great and smells great! I have light blonde hair and hard water, and it takes the brassiness right out every time! And doesn’t need to be left in long. Doesn’t stain skin! Great product! ## Features - Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static. - VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones. - GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great. - SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. - KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B08L8D93QB | | Active Ingredients | Salicylic Acid, salicylic_acid | | Age Range (Description) | Adult | | Age Range Description | Adult | | Best Sellers Rank | #7,877 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #232 in Hair Shampoo | | Brand | Joico | | Brand Name | Joico | | Collection Name | Color Balance | | Customer Reviews | 4.5 out of 5 stars 4,021 Reviews | | Global Trade Identification Number | 00074469519199 | | Hair Type | Color Treated | | Item Dimensions | 2 x 2 x 8.1 inches | | Item Form | Liquid | | Item Type Name | Color Balance Purple Shampoo 10.0oz | | Item Weight | 10 ounces | | Liquid Volume | 10 fluid ounces | | Manufacturer | Joico | | Manufacturer Part Number | 2620517 | | Material Type Free | Paraben Free, Sulfate Free | | Model Number | 2620517 | | Number of Items | 1 | | Other Special Features of the Product | Keep your blonde hair cool with Joico’s Color Balance Purple collection, designed to instantly neutralize unwanted yellow and warm tones. Featuring Green Tea Extract, UV absorbers, antioxidants, plus SmartRelease Technology – our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effect… | | Product Benefits | Our formula releases Rosehip Oil, Arginine, & Keratin – plus Green Tea extract, UV absorbers, & antioxidants | | Recommended Uses For Product | Professional Salon & Spa | | Scent | Citrus, Fruity, Floral, Woody Musk | | Scent Name | Citrus, Fruity, Floral, Woody Musk | | Suitable Hair Color | All Hair Colors | | UPC | 074469519199 | | Unit Count | 10.1 Fluid Ounces | ## Product Details - **Age Range (Description):** Adult - **Brand:** Joico - **Hair Type:** Color Treated - **Item Form:** Liquid - **Scent:** Citrus, Fruity, Floral, Woody Musk ## Images ![Color Balance Purple Shampoo | Eliminate Brassy/Yellow Tones - Image 1](https://m.media-amazon.com/images/I/610PVO4TFtL.jpg) ## Available Options This product comes in different **Configuration, Style** options. ## Questions & Answers **Q: How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones?** A: Results last for up to 12 washes. **Q: Does it smell like hair-color chemicals?** A: Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes. **Q: Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often?** A: Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results. ## Customer Reviews ### ⭐⭐⭐⭐⭐ The best purple shampoo I’ve tried — truly salon quality! *by C***1 on July 16, 2026* This is hands down the most powerful and effective color-balancing purple shampoo I have ever tried. My colorist recommended it to me, and I haven’t purchased another purple shampoo since! The smell is neutral and clean, and it works great on my fine blonde hair. It does an amazing job of keeping my blonde looking bright and platinum while getting rid of the dull, yellow tones that can start to show between salon appointments. I’ve tried plenty of other purple shampoos over the years, but nothing has worked as well for me as this one. It truly feels like a salon-quality product and has become an absolute staple in my haircare routine. If you’re trying to maintain a cool, bright blonde, I highly recommend it! ### ⭐⭐⭐⭐⭐ Works Well *by S***G on August 12, 2026* Love this purple shampoo! Works great and smells great! I have light blonde hair and hard water, and it takes the brassiness right out every time! And doesn’t need to be left in long. Doesn’t stain skin! Great product! ### ⭐⭐⭐⭐⭐ Lasts a long time, smells good, great for white hair. *by L***S on July 31, 2026* Only shampoo I use to keep my white hair white. Only use it once every two weeks, or it gets a purple tint. ## Frequently Bought Together - Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract - Joico Defy Damage Protective Conditioner | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine - Joico Defy Damage Protective Shampoo | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/264199936-color-balance-purple-shampoo-eliminate-brassy-yellow-tones](https://www.desertcart.tn/products/264199936-color-balance-purple-shampoo-eliminate-brassy-yellow-tones) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-09-30*