---
product_id: 26876760
title: "Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales"
price: "133.77 DT"
currency: TND
in_stock: true
reviews_count: 9
url: https://www.desertcart.tn/products/26876760-stop-telling-start-selling-how-to-use-customer-focused-dialogue
store_origin: TN
region: Tunisia
---

# Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

**Price:** 133.77 DT
**Availability:** ✅ In Stock

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- **What is this?** Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
- **How much does it cost?** 133.77 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/26876760-stop-telling-start-selling-how-to-use-customer-focused-dialogue)

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## Description

Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales [Richardson, Linda] on desertcart.com. *FREE* shipping on qualifying offers. Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

Review: Want to improve interpersonal skill? Must read this book - I would like recomend this book to everyone who keen in human relatinships. The six critical dialogue skills improve my daily life, from client relatinship to my family relationship. I don't think this is a selling book. Richardson teaches me how to behave well. There is not dramatic impact on my performance, instead, my interpersonal relationship improved. Why a good man become guilty man in front a customer? This is because he speak too much. The trainer teaches him dictate the boring FABs. He likes his products more than the client. Stop Telling's dialogue framework change my believe. Just ask and listen, then I can position my product to meet the client needs. The most valuable thing I learn is the six critical dialogut skills: 1. Prensence 2. Relating 3. Questioning 4. Listening 5. Product Positioning 6. Checking Everyone who serious about human relationship must learn these skills. One neg point of this book is there is no selling step. The newer book Perfect Selling is perfect complement. Other books such as Robert's Customer Centered Selling and Thomas' QBS benefit me in different aspects. In my oppinion, in real world situation, the client's mind is always channge. The seller have to follow the client. The seller must keep sensitive to client's change. The six critical skill of dialogue should use throughout the whole process.
Review: This book will change the way that we sell to our customers in 2017! - This book has revolutionized the way I go to market with my company products. My regional manager suggested that her team read the book, "Stop Telling and Start Selling" about 3 months ago. I work for a large national company and ever since I've read this book our company has decided to use this style of selling to our customers. I would recommend this book to anyone who is in sales and looking to be able to connect with their customers and learn more about what they need versus what we want them to have. It's an easy to read book in plain layman's terms. I promise you will want to keep it with you to refresh on a weekly basis.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #246,292 in Books ( See Top 100 in Books ) #112 in Advertising (Books) #345 in Sales & Selling (Books) #5,663 in Business Management & Leadership (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (66) |
| Dimensions  | 5.9 x 0.77 x 8.9 inches |
| Edition  | 2nd |
| ISBN-10  | 0070525587 |
| ISBN-13  | 978-0070525580 |
| Item Weight  | 1 pounds |
| Language  | English |
| Part of series  | MARKETING/SALES/ADV & PROMO |
| Print length  | 272 pages |
| Publication date  | September 1, 1998 |
| Publisher  | McGraw Hill |

## Images

![Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales - Image 1](https://m.media-amazon.com/images/I/61BiVf0T-tL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Want to improve interpersonal skill? Must read this book
*by W***N on March 3, 2009*

I would like recomend this book to everyone who keen in human relatinships. The six critical dialogue skills improve my daily life, from client relatinship to my family relationship. I don't think this is a selling book. Richardson teaches me how to behave well. There is not dramatic impact on my performance, instead, my interpersonal relationship improved. Why a good man become guilty man in front a customer? This is because he speak too much. The trainer teaches him dictate the boring FABs. He likes his products more than the client. Stop Telling's dialogue framework change my believe. Just ask and listen, then I can position my product to meet the client needs. The most valuable thing I learn is the six critical dialogut skills: 1. Prensence 2. Relating 3. Questioning 4. Listening 5. Product Positioning 6. Checking Everyone who serious about human relationship must learn these skills. One neg point of this book is there is no selling step. The newer book Perfect Selling is perfect complement. Other books such as Robert's Customer Centered Selling and Thomas' QBS benefit me in different aspects. In my oppinion, in real world situation, the client's mind is always channge. The seller have to follow the client. The seller must keep sensitive to client's change. The six critical skill of dialogue should use throughout the whole process.

### ⭐⭐⭐⭐⭐ This book will change the way that we sell to our customers in 2017!
*by P***R on February 3, 2017*

This book has revolutionized the way I go to market with my company products. My regional manager suggested that her team read the book, "Stop Telling and Start Selling" about 3 months ago. I work for a large national company and ever since I've read this book our company has decided to use this style of selling to our customers. I would recommend this book to anyone who is in sales and looking to be able to connect with their customers and learn more about what they need versus what we want them to have. It's an easy to read book in plain layman's terms. I promise you will want to keep it with you to refresh on a weekly basis.

### ⭐⭐⭐⭐⭐ It's focused on the art of selling and free of clutter.
*by V***O on February 11, 2014*

This is a salesperson-friendly book with a respect for the user's time. It's both a how-to manual and a great reference tool. If you have the time and money for just a few useful tools to hone your selling skills, this book should be the very first one that you buy and keep.

## Frequently Bought Together

- Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
- The Challenger Sale: Taking Control of the Customer Conversation

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-04-24*