--- product_id: 290764798 title: "WILEY Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know" price: "243.15 DT" currency: TND in_stock: true reviews_count: 5 url: https://www.desertcart.tn/products/290764798-wiley-marketing-insights-from-a-to-z-80-concepts-every store_origin: TN region: Tunisia --- # Top-ranked marketing reference Insights from a 40-year marketing legend 80 essential marketing concepts WILEY Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know **Price:** 243.15 DT **Availability:** ✅ In Stock ## Summary > 📊 Unlock the marketing playbook every manager wishes they had! ## Quick Answers - **What is this?** WILEY Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know - **How much does it cost?** 243.15 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/290764798-wiley-marketing-insights-from-a-to-z-80-concepts-every) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Learn from the Legend:** Philip Kotler’s 40+ years of marketing expertise distilled into one book - • **Future-Proof Your Strategy:** Discover the new rules shaping marketing’s next decade - • **Master the Marketing Matrix:** 80 must-know concepts from A to Z for the modern manager - • **Trusted by Industry Leaders:** Consulted by IBM, GE, Bank of America, and more - • **Company-Wide Marketing Mindset:** Shift from siloed departments to integrated business initiatives ## Overview Marketing Insights from A to Z by Philip Kotler is a concise, authoritative guide presenting 80 fundamental marketing concepts essential for today’s managers. Drawing on Kotler’s four decades of experience and consulting for top global corporations, this book redefines marketing strategies for the future, emphasizing company-wide initiatives over isolated departments. A top-ranked, highly rated resource, it’s a must-have for professionals aiming to stay ahead in the evolving marketing landscape. ## Description The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T. Review: Good book - Good book, easy to read and understand, concepts are good and used a lot of quotes from successful CEO, zest need to be more objective. Review: A valuable go to book for Marketing manager. - Philip Kotler is considered the father to modern marketing. I believe his work should be included in the reading list of those embarking on a career in marketing and/or marketing managers. This book is an excellent reference book for marketing concepts and insights. ## Features - ISBN13: 9780471268673 - Condition: New - Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #83,420 in Books ( See Top 100 in Books ) #115 in Advertising #274 in Sales & Selling #460 in Marketing | | Customer Reviews | 4.2 out of 5 stars 26 Reviews | ## Images ![WILEY Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know - Image 1](https://m.media-amazon.com/images/I/71DvWtfgFsL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good book *by T***K on 16 March 2014* Good book, easy to read and understand, concepts are good and used a lot of quotes from successful CEO, zest need to be more objective. ### ⭐⭐⭐⭐⭐ A valuable go to book for Marketing manager. *by I***T on 23 September 2021* Philip Kotler is considered the father to modern marketing. I believe his work should be included in the reading list of those embarking on a career in marketing and/or marketing managers. This book is an excellent reference book for marketing concepts and insights. ### ⭐⭐⭐⭐⭐ 入門にして最新 *by 少***佐 on 24 March 2003* 「マーケティング」とは単なる宣伝でも営業活動でもない。と言いきるコトラーには『マーケティング原理』という名著の誉れ高い本があるが、分量が多くとても読み切れません。これは長さも手頃で、しかも著者の最新の考察（insights）に触れる事ができます。 英語の原書ということで二の足を踏む人もいるでしょうが、とても平易な英語で書かれています。TOEIC500点前後でも何とか読み通すことができると思います。ＡからＺまで各独立したトピックスになっているので興味ある部分を拾って読んでいくのもいいでしょう。 今後10年で従来のマーケティング理論は一新されると予言する著者の言葉、早く読むに越したことはありません。 ## Frequently Bought Together - Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know - Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams - Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/290764798-wiley-marketing-insights-from-a-to-z-80-concepts-every](https://www.desertcart.tn/products/290764798-wiley-marketing-insights-from-a-to-z-80-concepts-every) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-09-08*