---
product_id: 292159873
title: "Smart Beauty Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Colour, For All Hair Types."
brand: "smart beauty"
price: "139.40 DT"
currency: TND
in_stock: true
category: "Smart Beauty"
url: https://www.desertcart.tn/products/292159873-smart-beauty-amethyst-purple-hair-dye-permanent-with-anti-breakage
store_origin: TN
region: Tunisia
---

# Vegan & cruelty-free, paraben & sulfate free Anti-breakage Smart Plex strengthens hair bonds Permanent formula with 100% grey coverage Smart Beauty Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Colour, For All Hair Types.

**Brand:** smart beauty
**Price:** 139.40 DT
**Availability:** ✅ In Stock

## Summary

> 💜 Unleash bold, healthy purple vibes with every strand!

## Quick Answers

- **What is this?** Smart Beauty Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Colour, For All Hair Types. by smart beauty
- **How much does it cost?** 139.40 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/292159873-smart-beauty-amethyst-purple-hair-dye-permanent-with-anti-breakage)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Inclusive Easy Kit:** Includes color, developer cream, gloves, and step-by-step guide for flawless DIY application.
- • **Ethical & Clean Beauty:** Formulated vegan, cruelty-free, paraben and sulfate free—beauty you can feel good about.
- • **Salon-Grade Color at Home:** Achieve vibrant, long-lasting Amethyst Purple hues without the salon price tag.
- • **100% Grey Coverage Guaranteed:** Confidently cover greys with a rich, uniform purple shade suitable for all hair types.
- • **Revolutionary Smart Plex Care:** Fortifies and rebuilds hair micro-bonds during coloring for stronger, healthier strands.

## Overview

Smart Beauty Amethyst Purple Hair Dye is a permanent, salon-quality hair color kit infused with innovative anti-breakage Smart Plex technology. Designed for all hair types, it delivers 100% grey coverage while nourishing and strengthening hair. This vegan, cruelty-free formula is free from parabens and sulfates, offering a vibrant, long-lasting purple shade with ethical beauty standards. The easy-to-use kit includes everything needed for a professional finish at home, making it the perfect choice for millennials seeking bold style with conscious care.

## Description

Smart Beauty Amethyst Purple is a long-lasting permanent hair color hair dye kit offering purple hues. Its unique formula includes anti-breakage Plex hair care, which fortifies hair strength and condition while coloring, reflecting the brand's British heritage and commitment to high-quality, satisfying hair care products. The dye is designed to be gentle, aiming to minimize damage thanks to the anti-breakage Plex Hair ingredients, but a strand test is recommended to ensure hair integrity. For even application, start at the roots, comb through to the ends, and ensure a consistent spread of color for a uniform look. The purple hair dye product boasts excellent coverage for grey hair and is suitable for use on various hair types, including chemically treated and different textures like Afro and Asian hair. This hair color for women provides a rich, enduring shade, and is equally suitable as a dark purple hair dye for men. The hair dye is also a vegan product, aligning with ethical beauty standards by being free from animal-derived ingredients and cruelty-free. Smart Beauty Pure Purple permanent hair dye can be left in the hair for 30 minutes according to the enclosed simple instructions. In the case of bleached or previously colored hair, follow the specific guidance provided to achieve optimal results. If you're concerned about a possible reaction to the product, it's vital to perform a patch test 48 hours before full application and consult a medical professional if any adverse reactions occur. To maintain the intensity of the purple color, it is advised to use hair color-protective hair care products, limit washing, and reduce sun exposure. This careful maintenance will help preserve the vibrant color purple and the health of your hair after using Smart Beauty hair dye purple permanent.

## Features

- Transform your hair color with this fashionable Amethyst Purple permanent hair dye. Smart Beauty hair coloring kits use the latest salon quality hair coloring technology and make it accessible and affordable for home use.
- What is Smart Plex? You may have seen ‘plex' in professional salons. Described as ‘the single most important development in hair color' plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of your hair making it healthier and stronger.
- Choose with confidence. All our Smart Beauty hair color products, formulations and ingredients are sourced to meet the latest EU/UK Cosmetic Directives' rules and regulations. All Smart Beauty products are Vegan hair dyes and not d on animals
- This kit contains 50ml of Smart Beauty permanent hair color with added Smart plex, a 75ml bottle of Smart Colour cream, a pair of protective gloves and an illustrated step by step instruction leaflet. To use, simple read and following the safety instructions, mix the color thoroughly with the cream, apply evenly, wait 30 minutes, rinse and style as desired. You do not need to use conditioner. If your hair is thick or long, two pack may be required.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07QCP9X1R |
| ASIN  | B07QCP9X1R |
| Best Sellers Rank | #29,300 in Beauty ( See Top 100 in Beauty ) #422 in Permanent Hair Color |
| Brand Name | Smart Beauty |
| Color | Purple |
| Container Type | Bottle |
| Customer Reviews | 3.9 3.9 out of 5 stars (2,109) |
| Customer reviews | 3.9 3.9 out of 5 stars (2,109) |
| Date First Available  | 20 June 2019 |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Type Name | liquid |
| Item model number  | Amethyst Purple Permanent Hair Dye |
| Manufacturer | Smart Beauty |
| Manufacturer  | Smart Beauty |
| Manufacturer Part Number | SBPBLEN |
| Material Features | Cruelty Free, Natural, Vegan |
| Material Type Free | Paraben Free, Sulfate Free |
| Model Number | Amethyst Purple Permanent Hair Dye |
| Number of Items | 1 |
| Product Benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| Product Dimensions  | 8.99 x 5.99 x 16.99 cm; 200 g |
| Recommended Uses For Product | Hair coloring, Root touch-up, Balayage, Lowlights |
| Suitable Hair Color | All Hair Colors |
| UPC | 830577001533 |
| Unit Count | 125 Milliliters |

## Product Details

- **Brand:** Smart Beauty
- **Colour:** Purple
- **Item form:** Cream
- **Package information:** Bottle
- **Product benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening

## Images

![Smart Beauty Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Colour, For All Hair Types. - Image 1](https://m.media-amazon.com/images/I/81men4E01XL.jpg)

## Available Options

This product comes in different **Color** options.

## Frequently Bought Together

- Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Color, For All Hair Types. Smart Beauty
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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-10-20*