--- product_id: 306807514 title: "Everyday Fashions of the Forties As Pictured in Se" price: "180.20 DT" currency: TND in_stock: true reviews_count: 5 url: https://www.desertcart.tn/products/306807514-everyday-fashions-of-the-forties-as-pictured-in-se store_origin: TN region: Tunisia --- # 122 pages of vintage Sears catalog fashion Authentic 1940s wartime fashion archive High-quality glossy large-format prints Everyday Fashions of the Forties As Pictured in Se **Price:** 180.20 DT **Availability:** ✅ In Stock ## Summary > 🕰️ Own a Piece of Fashion History – Because Vintage Never Goes Out of Style ## Quick Answers - **What is this?** Everyday Fashions of the Forties As Pictured in Se - **How much does it cost?** 180.20 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/306807514-everyday-fashions-of-the-forties-as-pictured-in-se) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Curated by Experts:** Includes an insightful introduction by JoAnne Olian, curator at the Museum of the City of New York. - • **Fashion Meets History:** Discover how wartime rationing and social shifts shaped men’s, women’s, and children’s styles. - • **Museum-Quality Visuals:** High-gloss, large-format prints bring every detail of vintage clothing and accessories to life. - • **Inspiration for Creatives:** A treasure trove for designers, historians, and vintage enthusiasts seeking authentic period references. - • **Step Back Into 1940s Americana:** Explore 122 richly illustrated pages capturing authentic Sears catalog fashions from WWII-era America. ## Overview Everyday Fashions of the Forties compiles 122 pages of meticulously reproduced Sears catalog images from the 1940s, showcasing authentic American wartime clothing styles for men, women, and children. Printed on high-quality glossy stock, this book offers a detailed visual archive of fashion influenced by WWII rationing and social change, complete with expert commentary by a renowned costume curator. ## Description Few publications illustrate so comprehensively what American men, women, and children wore in the 1940s than the Sears catalogs of those years, when the company's fashions typified the tastes of the American mainstream. This book is a compilation of 122 fully illustrated and captioned pages selected and reproduced from rare copies of Sears catalogs of the World War II era. Over 120 large-format pages have been carefully reprinted on high-quality glossy stock. They reveal in sharp detail the broad range of clothing fashions available during a period when wartime gasoline rationing made mail-order shopping reach new heights of popularity. Hundreds of accurately detailed drawings depict articles of clothing and personal accessories, including hats, overcoats, shoes, dresses, sportswear, undergarments, neckties, and more. Styles for children range from play clothes to "Sunday best." Men's clothing reflects the conservativism in male fashions during the period. Women's wear ranges from slacks, newly popular with women in the workforce, to dresses with plenty of "Oomph." Here is a richly revealing document that historians of costume and readers interested in fashion, social history, and Americana will find endlessly fascinating. JoAnne Olian, curator of the Costume Collection at the Museum of the City of New York, has written an introduction that appraises the fashions of the 1940s and the many ways in which they reflected the times. Review: great - a great book if you are in to the 1940s Review: Great Resource for Designers - This book is fascinating! Its pages were taken directly from the 1940s Sears catalogs, so it gives a peek at genuine fashions of the period. It shows everything from prom dresses to day dresses, shoes and accessories, etc. As I recall, there's even boy's and men's clothes, too. It's great to watch the styles evolve through the years. What I found especially interesting was the prices. Apparently, there was a jump in clothing prices following the end of WWII. Also, it's amazing to see what sorts of things our grandmothers bought. For instance, rub-on "stocking" lotion. Silk was severely rationed, so women had to darken their legs with makeup to look like they were wearing stockings. They would even draw lines down the back of their legs to simulate the seam. This lotion was advertised in the catalog, so you can see for yourself that it was not an urban legend. This book is a joy to look through. Highly recommended for anyone who's interested in fashion design (you can draw inspiration from the past), or vintage and historical costuming, or anyone who's interested in seeing the sort of clothes their grandmother wore. ## Features - Item Trademark: DOVER PUBLICATIONS - manufacturer: Dover Publications Inc. - Item Weight: pounds, pounds, 1.13, 1.13 ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #351,373 in Books ( See Top 100 in Books ) #18 in Antique & Collectible Magazines & Newspapers #24 in Men's Grooming & Style #62 in Antique & Collectible Textiles & Costumes | | Customer Reviews | 4.7 out of 5 stars 241 Reviews | ## Images ![Everyday Fashions of the Forties As Pictured in Se - Image 1](https://m.media-amazon.com/images/I/81sYTBG0vSL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ great *by G***N on 9 March 2025* a great book if you are in to the 1940s ### ⭐⭐⭐⭐⭐ Great Resource for Designers *by A***E on 28 July 2013* This book is fascinating! Its pages were taken directly from the 1940s Sears catalogs, so it gives a peek at genuine fashions of the period. It shows everything from prom dresses to day dresses, shoes and accessories, etc. As I recall, there's even boy's and men's clothes, too. It's great to watch the styles evolve through the years. What I found especially interesting was the prices. Apparently, there was a jump in clothing prices following the end of WWII. Also, it's amazing to see what sorts of things our grandmothers bought. For instance, rub-on "stocking" lotion. Silk was severely rationed, so women had to darken their legs with makeup to look like they were wearing stockings. They would even draw lines down the back of their legs to simulate the seam. This lotion was advertised in the catalog, so you can see for yourself that it was not an urban legend. This book is a joy to look through. Highly recommended for anyone who's interested in fashion design (you can draw inspiration from the past), or vintage and historical costuming, or anyone who's interested in seeing the sort of clothes their grandmother wore. ### ⭐⭐⭐⭐⭐ meraviglioso *by E***Y on 30 September 2016* Per tutti coloro che come me sono appassionati di cronaca spicciola del Novecento. Con questi deliziosi disegni e i testi d'antan, questo volumetto è un tuffo nella vita di ogni giorno degli anni Quaranta in USA ## Frequently Bought Together - Everyday Fashions of the Forties As Pictured in Sears Catalogs (Dover Fashion and Costumes) - Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes) - Everyday Fashions of the Fifties As Pictured in Sears Catalogs (Dover Fashion and Costumes) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/306807514-everyday-fashions-of-the-forties-as-pictured-in-se](https://www.desertcart.tn/products/306807514-everyday-fashions-of-the-forties-as-pictured-in-se) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-10-23*