---
product_id: 349065960
title: "Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia"
brand: "l'oreal paris"
price: "153.22 DT"
currency: TND
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.tn/products/349065960-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-9
store_origin: TN
region: Tunisia
---

# 30 min full cure time Anti-brassiness purple mask Optimal grey coverage Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia

**Brand:** l'oreal paris
**Price:** 153.22 DT
**Availability:** ✅ In Stock

## Summary

> 💇‍♀️ Own your cool: Permanent Siberia Blonde that turns heads and stops time!

## Quick Answers

- **What is this?** Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia by l'oreal paris
- **How much does it cost?** 153.22 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/349065960-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-9)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourishing Formula:** Infused with precious flower oils and conditioning agents to keep hair soft, shiny, and healthy.
- • **Fade-Defying Radiance:** Enjoy luminous, multi-tonal colour that lasts up to 8 weeks with UV and Vitamin E protection.
- • **Cool Blonde Perfection:** Achieve ultra-cool Siberia 9.12 shade with ashy, pearlescent reflects that banish brassiness.
- • **Effortless Application:** Translucent gel formula glides on easily with clear step-by-step instructions for flawless coverage—even on greys.
- • **Complete Colour Care Kit:** Includes developer, colourant crème, nourishing purple mask, and protective gloves for salon-quality results at home.

## Overview

L'Oreal Paris Preference 9.12 Siberia is a permanent hair dye designed for professional-level grey coverage and luminous cool blonde tones. Featuring a translucent gel formula enriched with precious flower oils and an anti-brassiness purple mask, it delivers multi-dimensional, fade-defying colour with nourishing care. The kit includes everything needed for easy at-home application and long-lasting, salon-quality results.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients Please see back of pack for the latest ingredients list Directions Please follow the instruction leaflet. Safety Warning For External Use Only Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ

Review: No more yellow brassiness - I bought this to cover root greys and tone down the yellow blonde, I have multiple tones going through my hair blonde and very light brown , I also use a few tape ins either side of my hair for thickness due to have very fine hair. I covered all my head (shoulder length hair) including the tapes left on for 30 mins . All I can say is I really like the end result it’s completely removed the yellow tones from my extensions and my own hair and I am left with a silver blonde ash colour which is much better than brassy yellow I had going on. I will say that it did loosen one of my extensions so I had to retape and refit but no drama there. Really surprised and will use again when my greys start coming through again.
Review: Lovely shade if blonde - So easy to use. Goes on dry hair. If you don't want your hair too dark only leave it on for 10-15 mins . Had lots of compliments. If your hair is short like mine then you need to have a spare bottle and empty half of the full bottle into the spare. Just use half of the tube colour then it will do you twice. Cheaper than the shops.

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, anti-brassiness purple mask and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates ultra cool shades with ashy and pearlescent reflects for a cool and pure blonde, Includes nourishing mask enriched with purple dyes that neutralise yellow undertones
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 9.12 Siberia, Each box includes: 1x caring colourant crème, 1x developer crème, 1x anti-brassiness mask, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B096WKZVLZ |
| Benefits | Nourishing & Conditioning |
| Best Sellers Rank | 564 in Beauty ( See Top 100 in Beauty ) 10 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | 9.12 VERY LIGHT ASH BEIGE BLONDE |
| Container Type | Tube |
| Country Of Origin | Belgium |
| Customer Reviews | 4.1 out of 5 stars 155 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | Color Treated |
| Hair type | Color Treated |
| Item Form | Cream |
| Item Type Name | L'Oreal Paris Preference permanent hair dye, optimal grey hair coverage, natural-looking hair colour result, cool blondes hair dye 9.12 Siberia Very Light Ash Beige Blonde |
| Item form | Cream |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ |
| Manufacturer Part Number | 3600523947737 |
| Material Features | Natural |
| Material Type Free | Allergen Free |
| Model Number | 3600523947737 |
| Number of Items | 1 |
| Package information | Tube |
| Product benefits | Nourishing & Conditioning |
| Recommended Uses For Product | Hair coloring |
| Set Name | L'Oreal Paris Preference |
| Suitable Hair Colour | Light Blonde |
| Unit Count | 1 count |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 9.12 VERY LIGHT ASH BEIGE BLONDE
- **Hair type:** Color Treated
- **Item form:** Cream
- **Material Type Free:** Allergen Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Nourishing & Conditioning
- **Unit count:** 1 count

## Images

![Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 1](https://m.media-amazon.com/images/I/710hrS9I3DL.jpg)
![Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 2](https://m.media-amazon.com/images/I/814j+zJVCoL.jpg)
![Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 3](https://m.media-amazon.com/images/I/91z3bMxJGvL.jpg)
![Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 4](https://m.media-amazon.com/images/I/819zEWZ+1xL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ No more yellow brassiness
*by S***9 on 26 May 2025*

I bought this to cover root greys and tone down the yellow blonde, I have multiple tones going through my hair blonde and very light brown , I also use a few tape ins either side of my hair for thickness due to have very fine hair. I covered all my head (shoulder length hair) including the tapes left on for 30 mins . All I can say is I really like the end result it’s completely removed the yellow tones from my extensions and my own hair and I am left with a silver blonde ash colour which is much better than brassy yellow I had going on. I will say that it did loosen one of my extensions so I had to retape and refit but no drama there. Really surprised and will use again when my greys start coming through again.

### ⭐⭐⭐⭐⭐ Lovely shade if blonde
*by C***S on 12 August 2024*

So easy to use. Goes on dry hair. If you don't want your hair too dark only leave it on for 10-15 mins . Had lots of compliments. If your hair is short like mine then you need to have a spare bottle and empty half of the full bottle into the spare. Just use half of the tube colour then it will do you twice. Cheaper than the shops.

### ⭐⭐⭐⭐ Nice colour
*by S***A on 17 April 2025*

This colour leaves my hair in lovely condition, the colour is a bit darker than I would like or expected but after a couple of washes it's nice 😊 I wouldn't say it's ash blonde on my hair,

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia
- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 10.21, Stockholm

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-07-26*