---
product_id: 350184067
title: "La Rich'e Directions Colour Cream, 88 ml, White Toner"
brand: "la riche"
price: "88.29 DT"
currency: TND
in_stock: true
reviews_count: 8
category: "La Riche"
url: https://www.desertcart.tn/products/350184067-la-riche-directions-colour-cream-88-ml-white-toner
store_origin: TN
region: Tunisia
---

# 88ml vibrant cream No exposure time needed Protects hair from dryness La Rich'e Directions Colour Cream, 88 ml, White Toner

**Brand:** la riche
**Price:** 88.29 DT
**Availability:** ✅ In Stock

## Summary

> 🎉 Unleash your boldest hues—no wait, no damage, just pure color magic!

## Quick Answers

- **What is this?** La Rich'e Directions Colour Cream, 88 ml, White Toner by la riche
- **How much does it cost?** 88.29 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/350184067-la-riche-directions-colour-cream-88-ml-white-toner)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Instant Color Boost:** Achieve vivid, salon-quality tones without waiting around.
- • **Long-Lasting Vibrancy:** Keeps your color fresh for weeks with minimal touch-ups.
- • **Versatile Application:** Works on natural and bleached hair for bold or subtle effects.
- • **Effortless At-Home Use:** No scalp contact needed; easy brush-on application for flawless results.
- • **Gentle & Nourishing Formula:** Protects hair from dryness while delivering intense pigment.

## Overview

La Rich'e Directions Colour Cream is a semi-permanent, 88ml direct color cream designed for vibrant toning on both natural and bleached hair. It requires no exposure time, protects hair from dryness, and offers a wide range of bright shades with easy, mess-free application. Ideal for professionals and trendsetters seeking long-lasting, vivid color with minimal upkeep.

## Description

Product Description Direct colour cream for bright colours for the ultimate, coloured style. Hair is also protected from drying out without exposure time, can be used from a colour boost effect on natural hair to ultra-space for bleached hair. Red, Mandarin, Flamingo Pink and Plum can be used universally. Colour with weak red content and other colours require bleached hair or pre-bleaching. Ingredients No P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Prepare the hair coloring agent by following mixing instructions on package, if applicable. Apply product to dry and clean hair, ensuring even distribution. Process color for recommended time, then rinse thoroughly. Follow with any post-coloring care or maintenance steps as directed. See more

Review: Great colour saturation and long lasting! - I swear by this brand of hair dye! This is the only brand of dye that actually takes to my hair. Since I was little, I always wanted to dye my hair 'crazy' colours and this brand doesn't disappoint. It has a wide range of colours ranging from soft pastels to neon eye burners. I have also found it is one of the few brands that accurately shows how your hair will turn out on the swatch cards. I have been using this specific colour now for over a year but used most of their bold colours over the last 6 years. By washing my hair in lukewarm water and avoiding over-washing (and avoiding shampoos that are known to strip colour), I only need to top up the colour once every few months. I've also found that when it does fade, it fades to a really nice colour which means top ups don't end up being a necessity if I am on a busy schedule! Absolutely love this brand and would recommend to anyone wanted to spice up their look (especially those with bright and bold colours in mind!)
Review: Amazing...if you follow my instructions - 1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂

## Features

- Direct colour cream for toning in different shades.
- Can be used without exposure time.
- From a colour boost effect on natural hair to ultra-space for bleached hair.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07NDY82LP |
| ASIN  | B07NDY82LP |
| Benefits | Tone Correction |
| Best Sellers Rank | 536 in Beauty ( See Top 100 in Beauty ) 7 in Semi-Permanent Hair Colour |
| Brand Name | La Riche |
| Colour | White toner |
| Container Type | Jar |
| Customer Reviews | 4.3 4.3 out of 5 stars (14,170) |
| Customer reviews | 4.3 4.3 out of 5 stars (14,170) |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Type Name | Directions Colour Cream 88 ml White Toner |
| Item Weight | 0.11 Kilograms |
| Item model number  | 5045 |
| Manufacturer | La Rich'e |
| Manufacturer  | La Rich'e |
| Material Features | Natural |
| Material Type Free | Common Allergens and Chemicals Free |
| Number of Items | 1 |
| Product Dimensions  | 0.5 x 0.3 x 0.5 cm; 106 g |
| Unit Count | 88.0 millilitre |

## Product Details

- **Brand:** La Riche
- **Colour:** White toner
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Common Allergens and Chemicals Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Jar
- **Product benefits:** Tone Correction
- **Unit count:** 88.0 millilitre

## Images

![La Rich'e Directions Colour Cream, 88 ml, White Toner - Image 1](https://m.media-amazon.com/images/I/612PGefrqcL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great colour saturation and long lasting!
*by S***Y on 8 February 2026*

I swear by this brand of hair dye! This is the only brand of dye that actually takes to my hair. Since I was little, I always wanted to dye my hair 'crazy' colours and this brand doesn't disappoint. It has a wide range of colours ranging from soft pastels to neon eye burners. I have also found it is one of the few brands that accurately shows how your hair will turn out on the swatch cards. I have been using this specific colour now for over a year but used most of their bold colours over the last 6 years. By washing my hair in lukewarm water and avoiding over-washing (and avoiding shampoos that are known to strip colour), I only need to top up the colour once every few months. I've also found that when it does fade, it fades to a really nice colour which means top ups don't end up being a necessity if I am on a busy schedule! Absolutely love this brand and would recommend to anyone wanted to spice up their look (especially those with bright and bold colours in mind!)

### ⭐⭐⭐⭐⭐ Amazing...if you follow my instructions
*by L***T on 22 October 2020*

1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂

### ⭐⭐⭐⭐⭐ Great colours, great coverage even on red hair unbleached, easy to use
*by C***Y on 1 April 2016*

really good coverage, easy to use, 3 washes in and still going strong I have red hair, naturally, and as any hairdresser will tell you (they kept telling me!) Red hair is an absolute pain to dye. I have recently become disabled and can no longer go to the hair dressers due to nerve damage, and so thought i would try dyeing my hair at home with help from hubby. I have tried Loreal xxl, fudge, and manic panic and they were all disappointing in colour, and in 2 cases just ran all over the shop, staining bedclothes and my clothes but not doing much to my hair. I tried the directions hair dye, bought here on amazon.co.uk from beautifulu2014, not expecting much as the price was so good (£10.38 for 4 pots!), but chose this because of the great selection of colours. I have used the DARK TULIP and PLUM and it was easy to paint on, covered really well, did not drip all over the place, and i am now 3 washes in and the colour is still going strong, even on my naturally dark red hair i do NOT bleach my hair before dyeing, firstly that is an extra faff and secondly, no matter what bleaching product you use, it damages your hair. I did leave it on longer than stated, I left it on for the same time i left the others - 3 hours - and the dye really worked well and the colours are brilliant and deep, and most importantly the colours match the swatches on the picture, without bleaching, so i would highly recommend this product and am looking forward to the other colours i bought. the tubs look small, however I only used about a third of each pot to cover my hair. So if you were using just one colour, not two like me, that would mean 2/3 of a pot to cover my hair. I have short back and sides and long top half of my head, so if you have longer hiar you might need more, but if you buy from the seller I mentioned above you get 4 tubs, of any colours you like, so plenty to cover even really long hair, my husband is 6ft4 and can sit on his hair and I would think 3 tubs would be more than enough to cover his hair, leaving a tub spare for tough ups.

## Frequently Bought Together

- La Riche Direction English Pigments for hair, White Toner, 88ml
- 18 Pcs Tools for Hair Colouring Kit, Hair Dying Tools Kit, DIY Beauty Salon Hair Bleaching Tools Kit, Hair Dye Bowl and Brush Kit, including Mixing Bowl, Ear Cover, Hair Shawl, Gloves, Hair Clips

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-06-22*