---
product_id: 374433825
title: "Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free"
brand: "four reasons"
price: "160.73 DT"
currency: TND
in_stock: true
reviews_count: 9
category: "Four Reasons"
url: https://www.desertcart.tn/products/374433825-four-reasons-original-takeaway-color-black-velvet-1-0-black
store_origin: TN
region: Tunisia
---

# 100% vegan & cruelty-free Rich, natural black tone Ammonia & fragrance-free formula Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free

**Brand:** four reasons
**Price:** 160.73 DT
**Availability:** ✅ In Stock

## Summary

> 🖤 Elevate your hair game with guilt-free, glossy black perfection!

## Quick Answers

- **What is this?** Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free by four reasons
- **How much does it cost?** 160.73 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/374433825-four-reasons-original-takeaway-color-black-velvet-1-0-black)

## Best For

- four reasons enthusiasts

## Why This Product

- Trusted four reasons brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Eco-Chic & Conscious:** 100% vegan, cruelty-free, and packaged in recyclable materials—beauty with a purpose.
- • **Fade-Friendly & Flexible:** Demi-permanent formula that refreshes your look monthly without long-term commitment.
- • **Effortless DIY Application:** User-friendly applicator bottle makes professional results possible at home.
- • **Gentle on Your Hair & Scalp:** Ammonia and fragrance-free for a salon-quality color that respects your hair’s health.
- • **Vibrant Black Velvet Finish:** Achieve a deep, glossy black that turns heads without the harsh chemicals.

## Overview

Four Reasons Original Takeaway Color in Black Velvet is a demi-permanent hair dye designed for vibrant, natural-looking black hair. Its ammonia and fragrance-free formula ensures gentle application suitable for all hair types, while being 100% vegan, cruelty-free, and eco-conscious. The easy-to-use applicator and fade-friendly formula make it perfect for DIY hair color enthusiasts seeking salon-quality results without harsh chemicals.

## Description

desertcart.com : Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free : Beauty & Personal Care

Review: LOVE this demi permanent color - After using bleach for highlights for years, which fried my hair, I had to do something different. A salon suggested using a demi permanent color, but every time the salon stylist used their demi color, my hair looked reddish or 'warm' at the roots, which I hated. I was frustrated and found this demi permanent color on desertcart. I had never tried to dye my hair myself and was nervous to try it, but am so glad I did. I LOVE the color. I get so many compliments on the color. It is cool & ashy, but not gray looking. Because it is vegan, there is almost no smell. It's easy to apply. If you have long thick hair, you might need to use two packages to cover everything. For best results, wash your hair with no conditioner + APPLY TO COMPLETELY DRY HAIR, not towel dried hair, but totally dry hair to get the full effect of this color & the richest color. This demi permanent color also provides great gray coverage. I probably apply it once a month & because it washes out in about 4 weeks. Since it washes out, you need to apply it to all of your hair, not just your roots. I highly recommend this product.
Review: Love it!! - Due to extreme chemical sensitivity, we are limited on what hair dye we can purchase. The smell of this is minimal. I still wear my chemical mask when putting it on my teenager. If the weather is good, I do it all out in the garage just to keep any type of smell out of the house. But if you use it in the bathroom with the fan running, it doesn’t take hardly any time at all for any smell from the chemicals to dissipate.It will fade within 3 to 14 days depending on how often you shampoo your hair. We have purchased this at least seven or eight times. Very happy that this type of product exists. I wish there were more cute colors to choose from.

## Features

- PERFECT DIY HAIR COLORING MADE POSSIBLE: Revive your hair’s dull color with the best black demi-permanent hair color that provides a stunning result for the lively, vibrant and extremely shiny hair.
- NO AMMONIA. NO FRAGRANCE. THE GENTLEST HAIR DYE YOU CAN OPT FOR: Boasting a completely Ammonia and Perfume-free formula, Four ReasonsTakeaway Color guarantees a gorgeous coloring result without damaging your hair. Suitable for any hair type, gentle and caring.
- NATURAL LOOKING RESULTS: Featuring the latest hair color technology, our black hair dye enables rich and intensive color payoff that softens beautifully with time. Provides a soft and natural result that blends beautifully.
- EASY TO USE: With an easy-to-use applicator bottle, the color is easy to apply. UNTREATED HAIR: Apply the color evenly to towel dried hair from the roots towards the ends. Leave in for 30 minutes. TREATED HAIR: First apply the color to the roots, leave in for 15 minutes. Apply the rest of the color towards the ends. Leave in for 15 minutes.
- 100% VEGAN, CRUELTY FREE & RECYCLABLE PACKAGING: At Four Reasons we are committed to creating top-notch hair care products without burdening our planet. Our 100% Vegan and Cruelty free formulas, along with our recyclable packaging serve that very goal. An excellent eco-conscious choice all.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B09GZFHQ8D |
| Best Sellers Rank | #85,095 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #686 in Hair Color |
| Customer Reviews | 3.7 3.7 out of 5 stars (143) |
| Manufacturer  | Four Reasons |
| Package Dimensions  | 6.5 x 3.5 x 2 inches; 4.8 ounces |

## Product Details

- **Brand:** FOUR REASONS
- **Color:** Black Velvet 1.0
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Hair Coloring

## Images

![Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free - Image 1](https://m.media-amazon.com/images/I/31QaApdVCiL.jpg)
![Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free - Image 2](https://m.media-amazon.com/images/I/41eNn+3t0LL.jpg)
![Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free - Image 3](https://m.media-amazon.com/images/I/514+GLGze0L.jpg)
![Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free - Image 4](https://m.media-amazon.com/images/I/51K+7IIJZ8L.jpg)
![Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free - Image 5](https://m.media-amazon.com/images/I/51d9gOpBCJL.jpg)

## Questions & Answers

**Q: Does portobello contain peroxide? Is this a color depositing product?**
A: The Color is a Demi-permanent hair color. Yes the product contains Hydrogen Peroxide. Takeaway colors are ammonia-free to provide the gentlest hair coloring possible.

**Q: What volume developer does this come with?**
A: 3% developer.

**Q: What hair color the ice ice blondy works well?**
A: I did not find this color to work at all for me.  It did not cover gray or even make a difference.  I do not recommend this color.

**Q: can you tell me the levels attached the the colors? Specifically the portabello? Why are the levels listed? I'm looking for ash between level 6-8**
A: You can see the level in the color name. For example: "Portobello 7.0 With Gray Coverage" means it's level 7 with gray coverage. Or "9.13 Vanilla Sky" means level 9, no gray coverage. In the chart, you can see the underlying pigments. For example 9.13 Vanilla Sky says Bright Ash Blonde. If you're looking for Ash between 6-8 I would recommend 8.23 Frozen Sand. It's not ash but it's on the cool side as you can see from the cool - warm indicator on the box. Portobello is level 7 neutral with gray coverage.

## Customer Reviews

### ⭐⭐⭐⭐⭐ LOVE this demi permanent color
*by M***M on January 31, 2024*

After using bleach for highlights for years, which fried my hair, I had to do something different. A salon suggested using a demi permanent color, but every time the salon stylist used their demi color, my hair looked reddish or 'warm' at the roots, which I hated. I was frustrated and found this demi permanent color on Amazon. I had never tried to dye my hair myself and was nervous to try it, but am so glad I did. I LOVE the color. I get so many compliments on the color. It is cool & ashy, but not gray looking. Because it is vegan, there is almost no smell. It's easy to apply. If you have long thick hair, you might need to use two packages to cover everything. For best results, wash your hair with no conditioner + APPLY TO COMPLETELY DRY HAIR, not towel dried hair, but totally dry hair to get the full effect of this color & the richest color. This demi permanent color also provides great gray coverage. I probably apply it once a month & because it washes out in about 4 weeks. Since it washes out, you need to apply it to all of your hair, not just your roots. I highly recommend this product.

### ⭐⭐⭐⭐⭐ Love it!!
*by T***R on January 15, 2026*

Due to extreme chemical sensitivity, we are limited on what hair dye we can purchase. The smell of this is minimal. I still wear my chemical mask when putting it on my teenager. If the weather is good, I do it all out in the garage just to keep any type of smell out of the house. But if you use it in the bathroom with the fan running, it doesn’t take hardly any time at all for any smell from the chemicals to dissipate.It will fade within 3 to 14 days depending on how often you shampoo your hair. We have purchased this at least seven or eight times. Very happy that this type of product exists. I wish there were more cute colors to choose from.

### ⭐⭐⭐⭐ Fragrance Free • Marmalade: Don't Panic (only looks brown right after, when wet)
*by G***D on October 23, 2025*

Marmalade: Don't Panic! It only looks brown immediately after dying, while it's still wet. It's pretty dark at first, but becomes more copper after drying, and washes more copper after a shower or 2. I wish it lightened hair about 1 shade, and made it just slightly more orange, BUT it does look natural, and I like it a lot! Truly Fragrance Free! The selling point! The smell of the ingredients aren't overwhelming, and there's no fragrances \ perfumes!

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-01-23*