--- product_id: 3783237 title: "The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm" price: "153.85 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/3783237-the-art-of-innovation-lessons-in-creativity-from-ideo-americas store_origin: TN region: Tunisia --- # Rapid 'Deep Dive' prototyping process Award-winning innovation legacy Collaborative, cross-disciplinary teamwork The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm **Price:** 153.85 DT **Availability:** ✅ In Stock ## Summary > 🚀 Innovate like IDEO: Where creativity meets breakthrough success ## Quick Answers - **What is this?** The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm - **How much does it cost?** 153.85 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/3783237-the-art-of-innovation-lessons-in-creativity-from-ideo-americas) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Turn Failure into Success:** Embrace risk-taking and iterative learning to outpace competitors and lead your market. - • **Master the 'Deep Dive' Method:** Learn IDEO’s fast-paced brainstorming and prototyping process that turns ideas into market hits. - • **Harness Cross-Pollination Power:** Leverage diverse perspectives to generate sideways solutions that disrupt industries. - • **Unlock IDEO's Innovation Secrets:** Discover how the world’s top design firm fuels continuous creativity and breakthrough products. - • **Build a Culture of Creative Freedom:** Foster an environment where rule-breaking and idea-sharing spark game-changing innovation. ## Overview The Art of Innovation by Tom Kelley reveals the award-winning design firm IDEO’s proven strategies for fostering a culture of continuous creativity and rapid prototyping. Packed with insider insights, this book guides business leaders and creatives alike to harness teamwork, embrace risk, and apply IDEO’s ‘Deep Dive’ process to consistently deliver groundbreaking products and services that dominate markets. ## Description IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation , Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive." In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences. Kelley takes the reader through the IDEO problem-solving method: >Carefully observing the behavior or "anthropology" of the people who will be using a product or service >Brainstorming with high-energy sessions focused on tangible results >Quickly prototyping ideas and designs at every step of the way >Cross-pollinating to find solutions from other fields >Taking risks, and failing your way to success >Building a "Greenhouse" for innovation IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries. Review: Foster an environment that brings a creative, innovation force... - This book is NOT a step by step process on how to give your company an "IDEO Makeover". Not even close. Instead, this is THE book to learn how to foster an environment that promotes creativity. Whether you're in the "messy startup mode" or "established 3-piece suit mode", you'll be able to apply what you learn and bring a massive creative force in your business. Innovation will flow fluidly once you demolish barriers that contain creativity. Tom Kelley's logic is basically this: 1. Bring together insightful, motivated people, regardless of disciplinary background. 2. Put them under deadline pressure, but pamper them in ways that reinforce a sense of community. 3. Challenge them to do innovative, creative work. 4. Then simply stand back as they blow you away with sideways solutions the likes of which the world has never seen. What I learnt in this book helped our company come out with innovative products that blew the competition away. I got my copy almost free using a coupon from UnderTag.com Review: A New Perspective - The Art of Innovation was a great read for me. I bought this book purely so I would have something to read on the commuter rail while on my way to my new internship. Without reading any prior reviews of the book, I just expected it to be about the process that a designer goes through when designing a new product. It caught me off guard when the book had a lot more to offer to a young designer. As a young design student, I am aware of the major impact that IDEO has had on the industrial design community. In this book, Kelley not only explains IDEO's design process but he goes past that and talks about how to use this process to make your designs successful and innovative. Don't let the publishing date turn you away from reading this book. I have found that the processes discussed in this book to still be completely relevant almost a decade later. The methods used to portray a solution may change, but the core steps taken to arrive at that solution stay the same. I really enjoyed the section about brainstorming. This is one of the most important parts of the design process and Kelley gives a great description on what can make and break a brainstorming session. Some of my favorites were: - The Space remembers - Build and Jump - Playful Rules Overall I would say that this book would be a great read for someone who is trying to expand his or her creative side. It could help anyone from a young designer to a typical businessman. The IDEO model could be applied almost anywhere. ## Features - IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #346,479 in Books ( See Top 100 in Books ) #20 in Business Operations Research (Books) #298 in Company Business Profiles (Books) #930 in Systems & Planning | | Customer Reviews | 4.4 out of 5 stars 603 Reviews | ## Images ![The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm - Image 1](https://m.media-amazon.com/images/I/61rLTllMsWL.jpg) ## Available Options This product comes in different **Media Language, Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Foster an environment that brings a creative, innovation force... *by C***R on August 9, 2005* This book is NOT a step by step process on how to give your company an "IDEO Makeover". Not even close. Instead, this is THE book to learn how to foster an environment that promotes creativity. Whether you're in the "messy startup mode" or "established 3-piece suit mode", you'll be able to apply what you learn and bring a massive creative force in your business. Innovation will flow fluidly once you demolish barriers that contain creativity. Tom Kelley's logic is basically this: 1. Bring together insightful, motivated people, regardless of disciplinary background. 2. Put them under deadline pressure, but pamper them in ways that reinforce a sense of community. 3. Challenge them to do innovative, creative work. 4. Then simply stand back as they blow you away with sideways solutions the likes of which the world has never seen. What I learnt in this book helped our company come out with innovative products that blew the competition away. I got my copy almost free using a coupon from UnderTag.com ### ⭐⭐⭐⭐ A New Perspective *by J***L on June 7, 2010* The Art of Innovation was a great read for me. I bought this book purely so I would have something to read on the commuter rail while on my way to my new internship. Without reading any prior reviews of the book, I just expected it to be about the process that a designer goes through when designing a new product. It caught me off guard when the book had a lot more to offer to a young designer. As a young design student, I am aware of the major impact that IDEO has had on the industrial design community. In this book, Kelley not only explains IDEO's design process but he goes past that and talks about how to use this process to make your designs successful and innovative. Don't let the publishing date turn you away from reading this book. I have found that the processes discussed in this book to still be completely relevant almost a decade later. The methods used to portray a solution may change, but the core steps taken to arrive at that solution stay the same. I really enjoyed the section about brainstorming. This is one of the most important parts of the design process and Kelley gives a great description on what can make and break a brainstorming session. Some of my favorites were: - The Space remembers - Build and Jump - Playful Rules Overall I would say that this book would be a great read for someone who is trying to expand his or her creative side. It could help anyone from a young designer to a typical businessman. The IDEO model could be applied almost anywhere. ### ⭐⭐⭐⭐⭐ Great Book *by N***R on January 21, 2025* Good read for creatives ## Frequently Bought Together - The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm - Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation - Creative Confidence: Unleashing the Creative Potential Within Us All --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/3783237-the-art-of-innovation-lessons-in-creativity-from-ideo-americas](https://www.desertcart.tn/products/3783237-the-art-of-innovation-lessons-in-creativity-from-ideo-americas) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-09-23*