---
product_id: 38596999
title: "Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)"
brand: "l'oreal paris"
price: "88.53 DT"
currency: TND
in_stock: true
category: "L'oreal Paris"
url: https://www.desertcart.tn/products/38596999-feria-multi-faceted-shimmering-permanent-hair-color-hair-dye-v28
store_origin: TN
region: Tunisia
---

# 3X shimmering highlights Power Shimmer Conditioner hydrates Ammonia & peroxide free formula Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

**Brand:** l'oreal paris
**Price:** 88.53 DT
**Availability:** ✅ In Stock

## Summary

> 💜 Own the night with Midnight Violet shimmer—because bold is the new black.

## Quick Answers

- **What is this?** Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) by l'oreal paris
- **How much does it cost?** 88.53 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/38596999-feria-multi-faceted-shimmering-permanent-hair-color-hair-dye-v28)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle & Safe Formula:** Ammonia and peroxide free, fragrance free, perfect for normal hair without damage.
- • **Nourishing & Protective:** Seals and smooths hair with a conditioning crème and shimmer serum for lasting shine.
- • **Prismatic 3X Highlights:** Experience intensified, multi-faceted violet brilliance that turns heads.
- • **Bold, Fashion-Forward Shades:** Step into cutting-edge style with a deep midnight violet inspired by runway trends.
- • **Salon-Quality Results at Home:** Custom-blended by L'Oreal master colorists—no appointment needed to glow up.

## Overview

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in V28 Midnight Violet delivers a deep, shimmering violet with 3X highlights for vibrant, multi-dimensional color. This ammonia and peroxide free formula nourishes and protects hair with a conditioning crème, shimmer serum, and Power Shimmer Conditioner, ensuring salon-quality, long-lasting results without dullness or damage. Perfect for professionals seeking bold, fashion-forward hair color at home.

## Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

## Features

- Multi-Faceted Permanent Hair Color: This shimmering deep purple color with 3X highlights delivers intensified, brilliant results, featuring a prismatic color spectrum custom-blended by our master colorists
- Nourishing Formula: Seals and smooths, never leaving hair dull or flat; Kit includes Conditioning Colour Crème, Conditioning Developer Crème, Aromatic Shimmer Serum and Power Shimmer Conditioner
- Bold Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering colors come in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, or go bold with bright color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01M1N7IFY |
| ASIN  | B01M1N7IFY |
| Best Sellers Rank | #465 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #10 in Hair Color |
| Brand Name | L'Oreal Paris |
| Color | V28 Midnight Violet (Deepest Violet) |
| Container Type | Bottle |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,713) |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Cream |
| Item Weight | 200 g |
| Manufacturer | L'Oreal Paris Hair Color |
| Manufacturer  | L'Oreal Paris Hair Color |
| Manufacturer Part Number | K2368500 |
| Material Features | Fragrance Free |
| Material Type Free | Ammonia Free,Peroxide Free |
| Number of Items | 1 |
| Product Benefits | Conditioning, Hair Coloring |
| Product Dimensions  | 2.75 x 3.5 x 6.5 inches; 7.05 ounces |
| Recommended Uses For Product | permenant hair color |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249341728 |
| UPC  | 071249341728 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** V28 Midnight Violet (Deepest Violet)
- **Item Form:** Cream
- **Package Information:** Bottle
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) - Image 1](https://m.media-amazon.com/images/I/81QTi-UmrML.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?**
A: It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

**Q: Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?**
A: I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. 
I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again.
For best results with any home hair color:
First, wash and deep condition your hair a couple of days prior to coloring.
Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair.
After coloring wash your hair only in cool to lukewarm water. Don’t use hot water!
Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color.
Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. 
And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

**Q: does this help cover grey?**
A: It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

**Q: I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?**
A: I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde.
I still really miss my auburn color!

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8 Medium Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5 Medium Brown, Pack of 1, Hair Dye

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.tn/products/38596999-feria-multi-faceted-shimmering-permanent-hair-color-hair-dye-v28](https://www.desertcart.tn/products/38596999-feria-multi-faceted-shimmering-permanent-hair-color-hair-dye-v28)

---

*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-09-29*