--- product_id: 402281437 title: "Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect" brand: "provoke" price: "124.39 DT" currency: TND in_stock: true reviews_count: 5 url: https://www.desertcart.tn/products/402281437-go-icy-intensive-toning-hair-mask-300-ml-intensely-brightens store_origin: TN region: Tunisia --- # Purple & blue pigment tech Deep keratin hydration Icy platinum brightening Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect **Brand:** provoke **Price:** 124.39 DT **Availability:** ✅ In Stock ## Summary > ❄️ Unlock your ultimate icy blonde glow — because warm tones are so last season! ## Quick Answers - **What is this?** Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect by provoke - **How much does it cost?** 124.39 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/402281437-go-icy-intensive-toning-hair-mask-300-ml-intensely-brightens) ## Best For - provoke enthusiasts ## Why This Product - Trusted provoke brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Hydrate like a pro:** Advanced keratin formula deeply nourishes, leaving hair silky smooth and healthy. - • **Customizable icy effect:** Leave on 5+ minutes for intense platinum or less for a subtle brightening boost. - • **Freeze the brassy tones:** Purple & blue pigments neutralize yellow & orange hues for an instant icy platinum glow. - • **Perfect for light tones:** Specifically designed for blonde, white, and grey hair to amplify brightness. - • **Salon-grade results at home:** Achieve professional toning and shine with a single 300ml intensive mask. ## Overview PROVOKE Go Icy Intensive Toning Hair Mask is a 300ml professional-grade treatment that instantly brightens blonde, white, and grey hair by neutralizing brassy yellow and orange tones with purple and blue pigments. Enriched with keratin, it deeply nourishes and hydrates hair, delivering a silky smooth, healthy finish. Customizable application time lets you control the intensity of the icy platinum effect, making it a must-have for millennials seeking vibrant, salon-quality toning at home. ## Description Provoke Go Icy hair mask intensely brightens your hair colour by removing warmer brassy tones for an extra bright icy platinum effect. This advanced formula has purple and blue pigments to act against both yellow and orange tones for an extra light colour. Leave on for 5 minutes or longer for a more intense colour result. Enriched with keratin to deeply hydrate, leaving your hair beautifully healthy and shiny. Review: My review is for the pink mask - Having used toners and colour masks in the past with the results only producing a subtle hint of colour, I wasn't expecting such a vibrant result from this Provoke mask but I'm delighted with the result. My hair isn't particularly light (mousey brown) though I do have highlights and that's what I thought the mask would attach to rather than offer complete coverage. I washed my hair, towel dried slightly and then applied the pink colour mask with my hands (no gloves.) I then wrapped my hair in cling film and left the mask on for 10-15 minutes. I think you can see from my photographs how well the colour took, considering my hair isn't blonde. My hands weren't stained but it does stain your fingernails. Using the the pink, my nails looked okay although I did use a Manicare 4-sided nail buffing block (Brought mine on desertcart) to get rid of the staining. Leaves your hair shiny, well conditioned and soft. Update: I use this once a week now to keep the colour topped up. I DO use gloves now! Top tip! If you want the colour to last longer, I've started using the PROVOKE Hair Gloss - High Shine Coat Shampoo. Update: I've been buying this mask at £6.99. Overnight it increased to £12.99 and now it's £13.99!! Review: Does what it says. - Love it. My gray ice icy white! ## Features - Provoke Go Icy hair mask intensely brightens your hair colour by removing warmer brassy tones for an extra bright icy platinum effect in just 1 use. - WHO IS THE PERFECT MATCH? Light tones of blonde, white and grey hair - HOW DOES THE ICY MAGIC WORK? The purple and blue pigments acts against both yellow and orange tones leaving you with an instant extra bright and light Icy platinum blonde. Not only will it transform your colour, but it also has an advanced keratin formula to leave your hair silky smooth and deeply nourished. - MAXIMISE RESULTS Leave on for more than 5 minutes for a more intense platinum, or less than 5 minutes for a lighter effect. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07XPVNVMN | | Active Ingredients | Orange | | Additional Features | Leave In | | Age Range Description | Adult | | Age range (description) | Adult | | Best Sellers Rank | #42,858 in Beauty ( See Top 100 in Beauty ) #319 in Hair Deep Conditioners & Treatments | | Brand | PROVOKE | | Brand Name | PROVOKE | | Customer Reviews | 4.3 out of 5 stars 1,347 Reviews | | Hair Conditioner Type | Hair Conditioning Mask | | Hair Type | All | | Hair type | All | | Item Form | Lotion | | Item Weight | 0.3 Kilograms | | Item form | Lotion | | Liquid Volume | 300 Milliliters | | Manufacturer | Pro:voke | | Manufacturer Part Number | 40026718 | | Material Features | Natural | | Material Type Free | Ammonia Free | | Material features | Natural | | Model Number | 40026718 | | Number of Items | 1 | | Package Type Name | Pouch | | Product Benefits | Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny | | Product benefits | Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny Product benefits Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny See more | | Recommended Uses For Product | toning and brightening hair color | | Scent Name | Orange | | Size | 300 ml (Pack of 1) | | Special Ingredients | Keratin | | Unit Count | 300 Milliliters | ## Product Details - **Brand:** PROVOKE - **Hair type:** All - **Item form:** Lotion - **Material features:** Natural ## Images ![Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect - Image 1](https://m.media-amazon.com/images/I/61DvH0BJ2gL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ My review is for the pink mask *by S***L on 21 September 2025* Having used toners and colour masks in the past with the results only producing a subtle hint of colour, I wasn't expecting such a vibrant result from this Provoke mask but I'm delighted with the result. My hair isn't particularly light (mousey brown) though I do have highlights and that's what I thought the mask would attach to rather than offer complete coverage. I washed my hair, towel dried slightly and then applied the pink colour mask with my hands (no gloves.) I then wrapped my hair in cling film and left the mask on for 10-15 minutes. I think you can see from my photographs how well the colour took, considering my hair isn't blonde. My hands weren't stained but it does stain your fingernails. Using the the pink, my nails looked okay although I did use a Manicare 4-sided nail buffing block (Brought mine on Amazon) to get rid of the staining. Leaves your hair shiny, well conditioned and soft. Update: I use this once a week now to keep the colour topped up. I DO use gloves now! Top tip! If you want the colour to last longer, I've started using the PROVOKE Hair Gloss - High Shine Coat Shampoo. Update: I've been buying this mask at £6.99. Overnight it increased to £12.99 and now it's £13.99!! ### ⭐⭐⭐⭐⭐ Does what it says. *by P***G on 19 July 2026* Love it. My gray ice icy white! ### ⭐⭐⭐⭐⭐ Good toning, good price *by S***H on 10 July 2026* Amazingly effective - I've actually bought box toners that didn't give me a result I liked as much as this. ## Frequently Bought Together - Pro:voke Go Icy Intensive Toning Hair Mask 300ml - Pro:voke Touch of Silver Silver Nourish Conditioner (200ml) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/402281437-go-icy-intensive-toning-hair-mask-300-ml-intensely-brightens](https://www.desertcart.tn/products/402281437-go-icy-intensive-toning-hair-mask-300-ml-intensely-brightens) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-10-01*