---
product_id: 4226216
title: "Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition"
price: "1420.96 DT"
currency: TND
in_stock: true
url: https://www.desertcart.tn/products/4226216-strategic-brand-management-building-measuring-and-managing-brand-equity-4th
store_origin: TN
region: Tunisia
---

# Boost brand equity & profitability 4th Edition - Latest insights Combines theory + practical strategies Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

**Price:** 1420.96 DT
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate Your Brand IQ with the Ultimate Strategic Playbook!

## Quick Answers

- **What is this?** Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
- **How much does it cost?** 1420.96 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/4226216-strategic-brand-management-building-measuring-and-managing-brand-equity-4th)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Drive Long-Term Profitability:** Learn to make smarter brand decisions that sustain growth.
- • **Master the Art of Brand Equity:** Unlock cutting-edge strategies to elevate your brand’s market value.
- • **Trusted by Marketing Professionals:** Highly rated resource with proven value in business marketing circles.
- • **Practical Tools for Real-World Impact:** Blend theory with actionable techniques for immediate application.
- • **Stay Ahead with the Latest Industry Trends:** 4th edition updated with contemporary brand management insights.

## Overview

This 4th edition of Strategic Brand Management offers a comprehensive blend of the latest theoretical frameworks and practical tools to help professionals build, measure, and manage brand equity effectively, driving long-term profitability and smarter brand decisions.

## Description

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

## Features

- Used Book in Good Condition

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,632,497 in Books ( See Top 100 in Books ) #799 in Business Marketing #3,725 in Strategic Business Planning #4,229 in Systems & Planning |
| Customer Reviews | 4.2 out of 5 stars 184 Reviews |

## Images

![Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition - Image 1](https://m.media-amazon.com/images/I/8194wujXSkL.jpg)

## Frequently Bought Together

- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-10-01*