--- product_id: 4329362 title: "Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School" price: "183.94 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/4329362-design-thinking-for-strategic-innovation-what-they-cant-teach-you store_origin: TN region: Tunisia --- # Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School **Price:** 183.94 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School - **How much does it cost?** 183.94 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/4329362-design-thinking-for-strategic-innovation-what-they-cant-teach-you) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description desertcart.com: Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School: 9781118620120: Mootee, Idris: Books Review: The solution to the quagmire businesses find themselves in today. - Idris Mootee has moved business management and design one step further in this ground breaking book. He presents the case for creating value in a business through design thinking very well. The illustration and layout in the book provide an engaging coverage of the topic. Review: Engaging, inspirational, informative a good discussion of design and strategy - Design Thinking for Strategic Innovation explores the application of design thinking principles to re-energize and evolve the practice of business strategy. This is a good book that offers some provocative ideas and re-grounds standard strategy terms in a the new digital-media rich world. Traditional strategists will enjoy the book as it takes a different look at the idea of strategy and how it applies in a dynamic world. Design thinking personnel will find it provides a bridge to more traditional business - although this is by no means a rosetta stone. The book is a good example of the blending of traditional business writing, with imagery and design. The book is more of a media unit featuring photographs taken by the author to illustrate and engage in new ways of thinking. Textually, the book is sparse with the text taking a back seat to the images. That will be off putting to some used to reading 300 page texts, but I suggest that you engage this book more than you read and extract from it. The book covers familiar ground about the changing nature of business, trust, the need to be better -- not just faster or cheaper and how design thinking applies to this. The book is organized into 5 'scenes' ala sections with mini-chapters in between. The best 'scene' is Scene 04 - Introducing the Design Thinking MBA. This section compares and contrasts the design thinking approach around the following business challenges: Growth Predictability Change Maintaining Relevance Extreme Competition Standardization Creative Culture Strategy and Organizations Hard core students of strategy will find the treatment of these topics semi-suprficial, but they will miss the point. The idea of exploring these business challenges is to provoke you think differently about them as you are exposed to design thinking and points of view. Mootee, the author, backs up this discussion with a section that starts at Page 170 -- Applied Design Thinking for Business Model Design. This is a set of templates that help you see how design thinking creates, captures, organizes and thinks through the issue of business design. It is the toolset that is so often missing from other books. Overall recommended as an engaging, insightful and provocative read. Why only 4 stars then? Well Mootee is the CEO of his own design company and the book really concentrates largely on what his company does. In that regard the book is like a portfolio of work/advertising for his firm rather than advancing the state of either strategy or design thinking. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #472,528 in Books ( See Top 100 in Books ) #1,642 in Business & Finance #28,669 in Business & Money (Books) | | Customer Reviews | 4.0 4.0 out of 5 stars (133) | | Dimensions | 8.1 x 0.9 x 8.1 inches | | Edition | 1st | | ISBN-10 | 1118620127 | | ISBN-13 | 978-1118620120 | | Item Weight | 1.65 pounds | | Language | English | | Print length | 224 pages | | Publication date | August 12, 2013 | | Publisher | Wiley | ## Images ![Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School - Image 1](https://m.media-amazon.com/images/I/91qF4TtF7+L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ The solution to the quagmire businesses find themselves in today. *by A***R on October 21, 2013* Idris Mootee has moved business management and design one step further in this ground breaking book. He presents the case for creating value in a business through design thinking very well. The illustration and layout in the book provide an engaging coverage of the topic. ### ⭐⭐⭐⭐ Engaging, inspirational, informative a good discussion of design and strategy *by M***D on September 21, 2013* Design Thinking for Strategic Innovation explores the application of design thinking principles to re-energize and evolve the practice of business strategy. This is a good book that offers some provocative ideas and re-grounds standard strategy terms in a the new digital-media rich world. Traditional strategists will enjoy the book as it takes a different look at the idea of strategy and how it applies in a dynamic world. Design thinking personnel will find it provides a bridge to more traditional business - although this is by no means a rosetta stone. The book is a good example of the blending of traditional business writing, with imagery and design. The book is more of a media unit featuring photographs taken by the author to illustrate and engage in new ways of thinking. Textually, the book is sparse with the text taking a back seat to the images. That will be off putting to some used to reading 300 page texts, but I suggest that you engage this book more than you read and extract from it. The book covers familiar ground about the changing nature of business, trust, the need to be better -- not just faster or cheaper and how design thinking applies to this. The book is organized into 5 'scenes' ala sections with mini-chapters in between. The best 'scene' is Scene 04 - Introducing the Design Thinking MBA. This section compares and contrasts the design thinking approach around the following business challenges: Growth Predictability Change Maintaining Relevance Extreme Competition Standardization Creative Culture Strategy and Organizations Hard core students of strategy will find the treatment of these topics semi-suprficial, but they will miss the point. The idea of exploring these business challenges is to provoke you think differently about them as you are exposed to design thinking and points of view. Mootee, the author, backs up this discussion with a section that starts at Page 170 -- Applied Design Thinking for Business Model Design. This is a set of templates that help you see how design thinking creates, captures, organizes and thinks through the issue of business design. It is the toolset that is so often missing from other books. Overall recommended as an engaging, insightful and provocative read. Why only 4 stars then? Well Mootee is the CEO of his own design company and the book really concentrates largely on what his company does. In that regard the book is like a portfolio of work/advertising for his firm rather than advancing the state of either strategy or design thinking. ### ⭐⭐⭐⭐⭐ Inspiring & Informative *by J***N on October 12, 2013* As a neophyte in the the world of design consultation I found this book pleasing in every sense. Mootee has created an inspiring and informative learning experience that tied many of the loose threads that were dangling with my understanding of the application of design thinking to the real world. This is a must read for design students entrepreneurs. ## Frequently Bought Together - Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School - The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods (Design Thinking Series) - The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems (Design Thinking Series) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/4329362-design-thinking-for-strategic-innovation-what-they-cant-teach-you](https://www.desertcart.tn/products/4329362-design-thinking-for-strategic-innovation-what-they-cant-teach-you) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-06-02*