--- product_id: 443122784 title: "Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design" price: "216.86 DT" currency: TND in_stock: true reviews_count: 9 url: https://www.desertcart.tn/products/443122784-strategic-creativity-a-business-field-guide-to-advertising-branding-design store_origin: TN region: Tunisia --- # Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design **Price:** 216.86 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design - **How much does it cost?** 216.86 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/443122784-strategic-creativity-a-business-field-guide-to-advertising-branding-design) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content. Review: Insights into the creative process for business professionals! - Robin Landa's book "Strategic Creativity" provides insights into how a designer solves problems and develops visual solutions. Using brainstorming prompts, design strategy examples, and professional campaigns, Prof. Landa demonstrates how designers strategically use creative thinking to meet organizations' needs. This book differs from her 20+ advertising and design books because it speaks to business professionals. Prof. Landa provides a path for them to understand the creative process and guides them on how to explain the origin and meaning of their agency's campaign. This book is a must-read for designers who want to add creative thinking tools to their repertoire and for CEOs, COOs, CMOs, and anyone else in a company who wants to understand the value of creative campaigns in the overall success of their organizations. Review: A Most Read - As I continue my work journey in the design field, I find myself coming across challenges to persuade clients to adopt new ideas. It's not always about creating, but strategic creativity. Robin Landa's book Strategic Creativity is a well-worth read to understand that creativity is not just for artists or designers. Anyone can use creative thinking to help push the boundaries of one fixed solution for any business. I highly recommend it to anyone that wants the edge of modern-day marketing and to those who want a broader understanding of the creative department. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,330,770 in Books ( See Top 100 in Books ) #166 in Advertising Graphic Design #186 in Branding & Logo Design #523 in Market Research Business (Books) | | Customer Reviews | 5.0 out of 5 stars 23 Reviews | ## Images ![Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design - Image 1](https://m.media-amazon.com/images/I/61xiQZbtMEL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Insights into the creative process for business professionals! *by P***A on July 20, 2022* Robin Landa's book "Strategic Creativity" provides insights into how a designer solves problems and develops visual solutions. Using brainstorming prompts, design strategy examples, and professional campaigns, Prof. Landa demonstrates how designers strategically use creative thinking to meet organizations' needs. This book differs from her 20+ advertising and design books because it speaks to business professionals. Prof. Landa provides a path for them to understand the creative process and guides them on how to explain the origin and meaning of their agency's campaign. This book is a must-read for designers who want to add creative thinking tools to their repertoire and for CEOs, COOs, CMOs, and anyone else in a company who wants to understand the value of creative campaigns in the overall success of their organizations. ### ⭐⭐⭐⭐⭐ A Most Read *by F***D on July 7, 2022* As I continue my work journey in the design field, I find myself coming across challenges to persuade clients to adopt new ideas. It's not always about creating, but strategic creativity. Robin Landa's book Strategic Creativity is a well-worth read to understand that creativity is not just for artists or designers. Anyone can use creative thinking to help push the boundaries of one fixed solution for any business. I highly recommend it to anyone that wants the edge of modern-day marketing and to those who want a broader understanding of the creative department. ### ⭐⭐⭐⭐⭐ Generously informative and inspiring *by R***A on June 30, 2022* Content rich, this book generously shares enough insightful, intelligent, and inspiring information that it could easily have been two books, no wait, three books. Worth several reads. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/443122784-strategic-creativity-a-business-field-guide-to-advertising-branding-design](https://www.desertcart.tn/products/443122784-strategic-creativity-a-business-field-guide-to-advertising-branding-design) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-09-07*