--- product_id: 443639881 title: "Digital Marketing Strategy: An Integrated Approach to Online Marketing" price: "383.35 DT" currency: TND in_stock: true reviews_count: 6 url: https://www.desertcart.tn/products/443639881-digital-marketing-strategy-an-integrated-approach-to-online-marketing store_origin: TN region: Tunisia --- # Proven marketing ROI Data-driven insights AI integration Digital Marketing Strategy: An Integrated Approach to Online Marketing **Price:** 383.35 DT **Availability:** ✅ In Stock ## Summary > 🚀 Elevate your digital game with the ultimate strategy blueprint! ## Quick Answers - **What is this?** Digital Marketing Strategy: An Integrated Approach to Online Marketing - **How much does it cost?** 383.35 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/443639881-digital-marketing-strategy-an-integrated-approach-to-online-marketing) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Real-World Case Studies:** Learn from industry giants like Coca-Cola, Spotify, and Airbnb to elevate your approach. - • **Privacy-First Strategies:** Navigate the latest cookie changes and privacy regulations with confidence. - • **Master AI-Powered Marketing:** Stay ahead with cutting-edge AI strategies integrated into your campaigns. - • **Practical Implementation Tools:** Access exclusive online resources including SEO guides, lead-gen tactics, and presentation materials. - • **Comprehensive Channel Management:** Seamlessly align and optimize digital channels for maximum impact. ## Overview Digital Marketing Strategy: An Integrated Approach to Online Marketing is a bestselling, fully updated guide that equips marketing professionals and students with practical, AI-enhanced tactics, real-world case studies, and actionable tools to build measurable, privacy-compliant digital campaigns across multiple channels. ## Description Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets. Review: Right book - Everything u need to know about digital marketing strategy please go for this book very understanding and easy to break down Review: A huge waste - Please don’t waste your time and money as I did. It’s a complete waste of time and money. I read all these nice reviews and I thought this would be a good book, but definitely not. I didn’t learn anything new from these hundreds of pages, it was very repetative and didn’t contain any gems. So please despite all the good reviews trust me, it’s a complete waste of your time. If I compare this book to a book like ”How to win friends and influence people”, I would give this a 1 star and that book 5 stars. Definitely don’t recommend. ## Features - Item Trademark: KOGAN PAGE LTD - manufacturer: Kogan Page Ltd - Item Weight: pounds, pounds, 1.75, 1.75 ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #69,761 in Books ( See Top 100 in Books ) #35 in Retailing Industry #175 in Web Development & Design #235 in Internet & Social Media | | Customer Reviews | 4.4 out of 5 stars 133 Reviews | ## Images ![Digital Marketing Strategy: An Integrated Approach to Online Marketing - Image 1](https://m.media-amazon.com/images/I/71hnrtp5KmL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Right book *by O***U on 14 July 2024* Everything u need to know about digital marketing strategy please go for this book very understanding and easy to break down ### ⭐ A huge waste *by B***R on 31 March 2025* Please don’t waste your time and money as I did. It’s a complete waste of time and money. I read all these nice reviews and I thought this would be a good book, but definitely not. I didn’t learn anything new from these hundreds of pages, it was very repetative and didn’t contain any gems. So please despite all the good reviews trust me, it’s a complete waste of your time. If I compare this book to a book like ”How to win friends and influence people”, I would give this a 1 star and that book 5 stars. Definitely don’t recommend. ### ⭐⭐⭐⭐⭐ Good book for your start to digital strategy *by M***A on 6 October 2024* A good book for most starters to digital marketing. You can go to the specific topics to get an overview of topic like social media, email or search marketing. There are also topics on consumer behaviour and the digital ecosystem which will prove useful for all those who like to get an overall knowledge of digital marketing. ## Frequently Bought Together - Digital Marketing Strategy: An Integrated Approach to Online Marketing - The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd - Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/443639881-digital-marketing-strategy-an-integrated-approach-to-online-marketing](https://www.desertcart.tn/products/443639881-digital-marketing-strategy-an-integrated-approach-to-online-marketing) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-10-03*