---
product_id: 472873456
title: "It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |"
brand: "it's pure"
price: "253.84 DT"
currency: TND
in_stock: false
reviews_count: 5
category: "It's Pure"
url: https://www.desertcart.tn/products/472873456-its-pure-organic-henna-hair-dye-in-auburn-100-natural
store_origin: TN
region: Tunisia
---

# 100% Certified Organic Volumising & Strengthening PPD, Ammonia & Peroxide Free It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |

**Brand:** it's pure
**Price:** 253.84 DT
**Availability:** ❌ Out of Stock

## Summary

> 🌟 Elevate your hair game with nature’s purest auburn magic!

## Quick Answers

- **What is this?** It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | by it's pure
- **How much does it cost?** 253.84 DT with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/472873456-its-pure-organic-henna-hair-dye-in-auburn-100-natural)

## Best For

- it's pure enthusiasts

## Why This Product

- Trusted it's pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hair Health Hero:** Boosts volume, shine, and repairs damaged strands while coloring—ditch the damage, keep the glow.
- • **Inclusive & Vegan:** 100% vegan, gluten-free, and suitable for all hair and skin types—because everyone deserves healthy hair.
- • **Custom Auburn Glow:** Unique auburn shade that adapts to your natural hair for a personalized, vibrant finish.
- • **Pure Organic Power:** First Soil Association Certified herbal hair dye for guilt-free, radiant color.
- • **Chemical-Free Confidence:** Zero PPD, ammonia, resorcinol, or peroxide—safe for sensitive skin and allergies.

## Overview

It's Pure Organic Henna Hair Dye in Auburn is a 100% natural, vegan, and gluten-free hair color powder, certified organic by The Soil Association. Free from harsh chemicals like PPD, ammonia, resorcinol, and peroxide, it delivers a unique, vibrant auburn shade that enhances hair volume, strength, and shine while being gentle on sensitive skin. Perfect for all hair types, this premium henna dye is ethically sourced and crafted using advanced extraction methods for pure, nourishing color that revitalizes your hair without damage.

## Description

Its Pure Organic Hair Dye in Auburn We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volumeIs your hair dye permanent? The longevity of the hair colours depend upon which shade you use and how porous your hair is. In terms of shades, the red shades are virtually permanent. The brown or black shades tend to last on average about 3 to 4 weeks on the roots, but they can become permanent on porous areas of your hair like the longer lengths of your hair.How do you use your henna hair dye? You can apply the paste with an applicator or tinting brush, but we recommend using just your gloved fingers to apply the paste. The true colour takes a few hours or even a day to develop. When you first rinse out the colour, it will often not be the full depth of colour, but it will gradually darken to its true colour, as the colour oxidises on your hair. It’s a bit like a cut apple - at first the apple is white and then as it oxidises in the air, it goes brown.

Review: Absolutely Brilliant! :) - Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands
Review: C'est fabuleux. - J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels.

## Features

- ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume
- AUBURN HAIR DYE: It’s Pure auburn dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you
- PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants
- CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn't damage your hair, instead It's Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair - beat that chemical dye!
- SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it's also wheat free

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01HH3A4BM |
| Best Sellers Rank | #85,656 in Beauty ( See Top 100 in Beauty ) #250 in Hair Hennas |
| Brand | It's Pure |
| Brand Name | It's Pure |
| Color | Auburn |
| Colour | Auburn |
| Container Type | Bottle |
| Customer Reviews | 3.9 out of 5 stars 1,233 Reviews |
| Full Cure Time | 24 Hours |
| Global Trade Identification Number | 05060319461218 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Paste |
| Item Weight | 110 Grams |
| Item form | Paste |
| Manufacturer | It's Pure Organics |
| Material Features | Gluten Free, Natural, Organic |
| Material Type Free | Gluten Free |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Gentle on hair and strengthening |
| Product benefits | Gentle on hair and strengthening |
| Unit Count | 110 Grams |

## Product Details

- **Brand:** It's Pure
- **Colour:** Auburn
- **Item form:** Paste
- **Package information:** Bottle
- **Product benefits:** Gentle on hair and strengthening

## Images

![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 1](https://m.media-amazon.com/images/I/51u7Vxu3NaL.jpg)
![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 2](https://m.media-amazon.com/images/I/61N6CcqHrOL.jpg)
![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 3](https://m.media-amazon.com/images/I/71avSsD2GWL.jpg)
![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 4](https://m.media-amazon.com/images/I/71cOwAZ8BeL.jpg)
![It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 5](https://m.media-amazon.com/images/I/81ICDroUV2L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Absolutely Brilliant! :)
*by D***S on 25 November 2023*

Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands

### ⭐⭐⭐⭐⭐ C'est fabuleux.
*by R***L on 10 January 2023*

J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels.

### ⭐⭐⭐⭐⭐ Great product that works well...
*by R***E on 1 December 2025*

This works on my beard and covers the grey nicely, thank God is all I can say after long suffering irritation and pain using JFM. This product is easy to use and I've had no issues with poor colouring. My only fault is stubborn white hairs persist but there are very few of these and perfectly acceptable; and you need to keep the dye in for at least an hour I think before washing it out in order to get the results you want (as I'm trying to cover grey I kept the dye in for 2 and a half hours). My beard is as black now as it once was many years ago 👍🏽.

## Frequently Bought Together

- It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |
- 3Pcs Hair Colouring Tools, Gezimetie Hair Dyeing Tool Set, Brush Double-sided Coloring Comb and Bowl Set Kit DIY Salon (3PCS)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.tn/products/472873456-its-pure-organic-henna-hair-dye-in-auburn-100-natural](https://www.desertcart.tn/products/472873456-its-pure-organic-henna-hair-dye-in-auburn-100-natural)

---

*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-01-31*