--- product_id: 479407284 title: "The Brand Book: An insider’s guide to brand building for businesses and organizations" price: "218.25 DT" currency: TND in_stock: true reviews_count: 5 url: https://www.desertcart.tn/products/479407284-the-brand-book-an-insider-s-guide-to-brand-building store_origin: TN region: Tunisia --- # Top 150 in Advertising books 232 pages of expert branding wisdom Includes practical templates & checklists The Brand Book: An insider’s guide to brand building for businesses and organizations **Price:** 218.25 DT **Availability:** ✅ In Stock ## Summary > 🚀 Build brands that don’t just sell, but belong. ## Quick Answers - **What is this?** The Brand Book: An insider’s guide to brand building for businesses and organizations - **How much does it cost?** 218.25 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/479407284-the-brand-book-an-insider-s-guide-to-brand-building) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Real-World Case Studies:** In-depth analysis of iconic brands like Dove & Vodafone - • **Actionable Tools Included:** Templates and checklists to jumpstart your brand strategy - • **Cultural Relevance Framework:** Unique Brand Levers model for real-world impact - • **Endorsed by Industry Leaders:** Praised by top marketing executives and creatives - • **Master Branding Fundamentals:** Jargon-free, practical guide to building powerful brands ## Overview The Brand Book by Daryl Fielding is a bestselling, 232-page paperback that demystifies brand building with a clear, jargon-free approach. Featuring a unique Brand Levers framework and real-world case studies, it equips professionals with actionable templates and insights to create culturally relevant and powerful brands. Highly rated and endorsed by marketing leaders, it’s a must-have for anyone serious about mastering branding. ## Description Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. * A number one bestseller in branding and logo design * November 2022 Review: Best book for branding - If you really want to know good brand case study also about strategy this is the book that you want Review: A magisterial treatise on an often mystifying topic: Buy it. - The market is deluged with books on branding, but very few demonstrate, step by careful step, how to build a brand. How do you grow a kernel of an (business) idea into something with which thousands upon thousands of consumers will identify and form a relationship? No, actually, how do you even come up with a good idea in the first place? That is not easy to answer, and Daryl Fielding shows you how to do exactly that. She starts with a whirlwind tour of contemporary branding frameworks, and gets right to the point. They're all great; except, they miss a crucial element. Cultural relevance. And this is where the book truly stands apart and shines. She provides a beguilingly simple framework called Brand Levers, made of customer insight, cultural relevance, differentiation and right to win. They're brought together by the brand theme. Don't be daunted: they're quite easy to understand. I won't dwell on explaining them. She then transposes two brands, Dove and Vodafone, and shows the brand story would fit into the four areas. I recommend that you deconstruct your favourite brands along these lines and see how they work. Once you see it, you can never not see it. Something just satisfyingly clicks. Just for kicks, I did Harley Davidson and it suddenly made sense to me why they got into such hot water for being perceived as "going woke". There's much, much more to the book. She writes expertly on client research and provides several useful templated tables to work with towards the end of the book. She cuts through the corporate hogwash around "unique selling points" and gives hardboiled advice. But the section on brand levers (I think chapter 4) alone is worth the price of the book. I put the Brand Book right next to my copy of Eugene Schwartz's "Breakthrough Advertising" - the book the made me finally understand copywriting and pays for my livelihood. Buy it without second thoughts. I do have one huge gripe though! The book deserves to be put within hard covers. Especially the illustrations. They need to be printed on thick, glossy paper. The great quality of the content is only undermined slightly by the softback presentation. Maybe for the next edition! ## Features - Author: Fielding, Daryl - Language: english - Binding Type: paperback - Genre: Advertising - Number of pages: 232 ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #105,486 in Books ( See Top 100 in Books ) #147 in Advertising #545 in Marketing #4,135 in Business Management & Leadership | | Customer Reviews | 4.5 out of 5 stars 33 Reviews | ## Images ![The Brand Book: An insider’s guide to brand building for businesses and organizations - Image 1](https://m.media-amazon.com/images/I/61WDRAZZ7RL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best book for branding *by K***E on 15 June 2025* If you really want to know good brand case study also about strategy this is the book that you want ### ⭐⭐⭐⭐⭐ A magisterial treatise on an often mystifying topic: Buy it. *by V***R on 21 October 2024* The market is deluged with books on branding, but very few demonstrate, step by careful step, how to build a brand. How do you grow a kernel of an (business) idea into something with which thousands upon thousands of consumers will identify and form a relationship? No, actually, how do you even come up with a good idea in the first place? That is not easy to answer, and Daryl Fielding shows you how to do exactly that. She starts with a whirlwind tour of contemporary branding frameworks, and gets right to the point. They're all great; except, they miss a crucial element. Cultural relevance. And this is where the book truly stands apart and shines. She provides a beguilingly simple framework called Brand Levers, made of customer insight, cultural relevance, differentiation and right to win. They're brought together by the brand theme. Don't be daunted: they're quite easy to understand. I won't dwell on explaining them. She then transposes two brands, Dove and Vodafone, and shows the brand story would fit into the four areas. I recommend that you deconstruct your favourite brands along these lines and see how they work. Once you see it, you can never not see it. Something just satisfyingly clicks. Just for kicks, I did Harley Davidson and it suddenly made sense to me why they got into such hot water for being perceived as "going woke". There's much, much more to the book. She writes expertly on client research and provides several useful templated tables to work with towards the end of the book. She cuts through the corporate hogwash around "unique selling points" and gives hardboiled advice. But the section on brand levers (I think chapter 4) alone is worth the price of the book. I put the Brand Book right next to my copy of Eugene Schwartz's "Breakthrough Advertising" - the book the made me finally understand copywriting and pays for my livelihood. Buy it without second thoughts. I do have one huge gripe though! The book deserves to be put within hard covers. Especially the illustrations. They need to be printed on thick, glossy paper. The great quality of the content is only undermined slightly by the softback presentation. Maybe for the next edition! ### ⭐⭐⭐⭐⭐ Great Author *by T***N on 11 December 2022* Easy to understand. ## Frequently Bought Together - The Brand Book: An insider’s guide to brand building for businesses and organizations - Creative Strategy and the Business of Design - Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/479407284-the-brand-book-an-insider-s-guide-to-brand-building](https://www.desertcart.tn/products/479407284-the-brand-book-an-insider-s-guide-to-brand-building) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-09-27*