--- product_id: 48118391 title: "So Silver Purple Toning Shampoo, Illuminates Colour, 300ml | Neutralises Yellow, Illuminates Colour, For Blonde, Platinum, Grey And Silver Hair, Purple Toning Hair Care" brand: "matrix" price: "152.37 DT" currency: TND in_stock: true category: "Matrix" url: https://www.desertcart.tn/products/48118391-so-silver-purple-toning-shampoo-illuminates-colour-300ml-neutralises-yellow store_origin: TN region: Tunisia --- # Instant brightening & illumination Gentle cleansing with pigment deposit Neutralises warmth & brassiness So Silver Purple Toning Shampoo, Illuminates Colour, 300ml | Neutralises Yellow, Illuminates Colour, For Blonde, Platinum, Grey And Silver Hair, Purple Toning Hair Care **Brand:** matrix **Price:** 152.37 DT **Availability:** ✅ In Stock ## Summary > ❄️ Illuminate your silver, own the spotlight. ## Quick Answers - **What is this?** So Silver Purple Toning Shampoo, Illuminates Colour, 300ml | Neutralises Yellow, Illuminates Colour, For Blonde, Platinum, Grey And Silver Hair, Purple Toning Hair Care by matrix - **How much does it cost?** 152.37 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/48118391-so-silver-purple-toning-shampoo-illuminates-colour-300ml-neutralises-yellow) ## Best For - matrix enthusiasts ## Why This Product - Trusted matrix brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Tailored Toning:** Perfectly crafted for blonde, platinum, grey, and silver hair to keep your shade on point. - • **Cool Tone Savior:** Purple pigments banish yellow undertones for flawless silver & blonde hues. - • **Gentle Yet Effective:** Cleanses hair while infusing color-correcting pigments for lasting freshness. - • **Salon-Grade Brightness:** Maintains vibrant, luminous color between professional visits. - • **Weekly Ritual Essential:** Use 1-2 times weekly to keep brassiness away and follow with So Silver Conditioner for hydration. ## Overview Matrix So Silver Purple Toning Shampoo is a professional 300ml formula designed to neutralize unwanted warmth and yellow tones in blonde, grey, and silver hair. Infused with cool purple pigments, it instantly brightens and illuminates hair color while gently cleansing and depositing color-correcting pigments. Ideal for weekly use, it maintains vibrant, cool tones between salon visits, ensuring your silver and blonde shades stay fresh, luminous, and brass-free. ## Description From the manufacturer SO SILVER PURPLE TONING HAIRCARE ​ This professional haircare system has a combination of blue-violet-green direct dyes to create a silvery hue. So Silver starts to neutralise from 1st application.* *When using So Silver shampoo + conditioner, or So Silver shampoo + mask ​ InstaCure aplus content video Repair strength to reduce breakage Other Products You Might Like Shampoo Conditioner Hair Mask Anti-Breakage Spray Multi-Tasking Hair Treatm Colour Protecting Conditi Glazing Queen Can I use this on natural grey hair? Yes, it is excellent for brightening natural grey and silver hair. Can I use this on natural grey hair? Yes, it is excellent for brightening natural grey and silver hair. How long should I leave it on? Leave on for 3 minutes for subtle toning, or up to 5 minutes for maximum neutralisation. How long should I leave it on? Leave on for 3 minutes for subtle toning, or up to 5 minutes for maximum neutralisation. Will it turn my hair purple? If left on too long on very porous hair, it may leave a slight tint. Follow the timing instructions carefully. Will it turn my hair purple? If left on too long on very porous hair, it may leave a slight tint. Follow the timing instructions carefully. Does it cleanse well? Yes, it gently cleanses while depositing colour-correcting pigments. Does it cleanse well? Yes, it gently cleanses while depositing colour-correcting pigments. Should I use a conditioner after? Yes, follow with the So Silver Conditioner for hydration and shine. Should I use a conditioner after? Yes, follow with the So Silver Conditioner for hydration and shine. ## Features - COMBATS WARMTH: This professional neutralising shampoo uses cool purple pigments to combat unwanted warmth and yellow undertones in blonde, grey, and silver hair. - BRIGHTENS & ILLUMINATES: Instantly brightens your colour, leaving a cool, luminous finish. It helps to maintain your colour vibrancy between salon visits. - CLEANSES & PURIFIES: Gently cleanses the hair while depositing colour-correcting pigments, ensuring your blonde or silver tones stay fresh and bright. - TARGETED TONING: Perfect for blonde, platinum, grey, and silver hair, helping to maintain your ideal cool shade between salon appointments. - FOR WEEKLY USE: Ideal for use 1-2 times a week to keep brassiness at bay. Follow with the So Silver Conditioner to hydrate and nourish your hair. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B015ON4M5G | | ASIN | B015ON4M5G | | Active Ingredients | Silver | | Age Range Description | Adult | | Benefits | Helps to neutralise yellow undertones. | | Best Sellers Rank | 4,026 in Beauty ( See Top 100 in Beauty ) 196 in Shampoos (Beauty) | | Brand Name | Matrix | | Collection Name | So Silver | | Country Of Origin | España | | Country of origin | España | | Customer Reviews | 4.5 4.5 out of 5 stars (5,131) | | Customer reviews | 4.5 4.5 out of 5 stars (5,131) | | Date First Available | 22 Sept. 2015 | | Global Trade Identification Number | 03474630741713, 03474636562114 | | Hair Type | Blonde, Chemically Treated, Color Treated, Grey, Platinum, Silver | | Is discontinued by manufacturer | No | | Item Dimensions | 48 x 48 x 206 millimetres | | Item Form | Liquid | | Item Type Name | Shampoo | | Item Weight | 318 g | | Item model number | E1652603 | | Liquid Volume | 300 Millilitres | | Manufacturer | Matrix | | Manufacturer | Matrix | | Manufacturer Part Number | E1652603 | | Model Number | E1652603 | | Number of Items | 1 | | Other Special Features of the Product | Illuminates | | Package Size Name | Full Size | | Product Dimensions | 4.83 x 4.83 x 20.57 cm; 317.51 g | | Recommended Uses For Product | Apply to wet hair, lather, and leave on for 3 minutes for subtle neutralisation, or up to 5 minutes for maximum effect. Rinse thoroughly. | | Scent Name | Unscented | | Suitable Hair Colour | Silver | | UPC | 721866523952 | | Unit Count | 300.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** Matrix - **Hair type:** Blonde, Chemically Treated, Color Treated, Grey, Platinum, Silver - **Item form:** Liquid - **Scent:** Unscented ## Images ![So Silver Purple Toning Shampoo, Illuminates Colour, 300ml | Neutralises Yellow, Illuminates Colour, For Blonde, Platinum, Grey And Silver Hair, Purple Toning Hair Care - Image 1](https://m.media-amazon.com/images/I/61dLgAL39IL.jpg) ## Questions & Answers **Q: Can I use this on natural grey hair?** A: Yes, it is excellent for brightening natural grey and silver hair. **Q: How long should I leave it on?** A: Leave on for 3 minutes for subtle toning, or up to 5 minutes for maximum neutralisation. **Q: Will it turn my hair purple?** A: If left on too long on very porous hair, it may leave a slight tint. Follow the timing instructions carefully. **Q: Does it cleanse well?** A: Yes, it gently cleanses while depositing colour-correcting pigments. **Q: Should I use a conditioner after?** A: Yes, follow with the So Silver Conditioner for hydration and shine. ## Frequently Bought Together - Matrix Hair Shampoo, For Blondes, Greys and Silvers, Tones + Neutralises, Total Results, So Silver - Matrix | Hair Conditioner for Damaged Hair, Strengthens, Anti-Breakage, Total Results InstaCure - Matrix Food for Soft Multi-Use Hair Oil for Dry Hair With Avocado Oil for Heat Protection, 50 ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/48118391-so-silver-purple-toning-shampoo-illuminates-colour-300ml-neutralises-yellow](https://www.desertcart.tn/products/48118391-so-silver-purple-toning-shampoo-illuminates-colour-300ml-neutralises-yellow) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-08-24*