--- product_id: 48118391 title: "So Silver Purple Toning Shampoo, Illuminates Colour, 300ml" brand: "matrix" price: "202.13 DT" currency: TND in_stock: true reviews_count: 13 category: "Matrix" url: https://www.desertcart.tn/products/48118391-so-silver-purple-toning-shampoo-illuminates-colour-300ml store_origin: TN region: Tunisia --- # Instant brightening & illumination Purple pigments neutralize yellow tones 300ml professional salon-grade size So Silver Purple Toning Shampoo, Illuminates Colour, 300ml **Brand:** matrix **Price:** 202.13 DT **Availability:** βœ… In Stock ## Summary > 🟣 Shine bright, stay cool β€” your hair’s secret weapon! ## Quick Answers - **What is this?** So Silver Purple Toning Shampoo, Illuminates Colour, 300ml by matrix - **How much does it cost?** 202.13 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/48118391-so-silver-purple-toning-shampoo-illuminates-colour-300ml) ## Best For - matrix enthusiasts ## Why This Product - Trusted matrix brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Cool Purple Power:** Neutralizes unwanted yellow undertones for flawless blonde, silver, and grey hair. - β€’ **Long-Lasting Value:** Small amount per use lasts months, making it a smart investment in your hair’s glow. - β€’ **Customizable Toning:** Adjust leave-in time (3-5 mins) for subtle to maximum brassiness control. - β€’ **Gentle Yet Effective:** Cleanses while depositing color-correcting pigments without harsh stripping. - β€’ **Salon-Grade Brightness:** Delivers instant illumination to keep your color vibrant between appointments. ## Overview Matrix So Silver Purple Toning Shampoo is a 300ml professional formula designed to neutralize yellow undertones in blonde, platinum, grey, and silver hair. Infused with cool purple pigments, it instantly brightens and illuminates hair color while gently cleansing. Ideal for weekly use, it maintains salon-fresh vibrancy and combats brassiness with customizable toning time, delivering long-lasting, luminous results. ## Description Product Description Keep your blonde, grey, or silver hair looking its absolute best with the Matrix Total Results So Silver Purple Toning Shampoo. This professional-grade formula uses cool purple pigments to instantly combat warmth and neutralise unwanted yellow undertones. It gently cleanses while illuminating your colour, leaving your hair with a bright, cool, and vibrant finish. Whether you want subtle toning or maximum neutralisation, simply adjust the leave-in time from 3 to 5 minutes. Use this essential toning shampoo weekly to maintain your salon-fresh colour and follow with the So Silver Conditioner for optimal hydration and shine. Ingredients Aqua/ Water, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Dimethicone, Cocamide Mipa, Sodium Benozate, Hexylene Glycol, Salicylic Acid, Carbomer, Ci60730/ Ext. Violet 2, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Citric Acid, Parfum/ Fragrance Review: Hard to please - Perfect haur product Review: Best ever so silver shampoo for grey, silver and white hair - Love this shampoo, I bought my 1st bottle in September 2025, because I have very thick wiry hair which I always had to use conditioner on, not anymore since using this matrix so silver shampoo, my hair is grey and white, and since September 2025 using this shampoo weekly my hair is easy to manage and my colour is absolutely beautiful, (in fact my granddaughter said nanna have you dyed your hair because it has a purple tint in it, which I thought it was just me seeing it, but I love it, it's a sutale lilac tint, so nice) also my other granddaughter who is 4 said she wants her hair my colour, πŸ˜†. Anyway I've just bought my 2nd bottle because it was cheaper than my 1st bottle which I'm still using 7 months later, you only need a small amount, but wow it really brightens up white, silver and grey hair, in fact my husband is using it too now πŸ˜‚πŸ€£, my hairdresser says people pay good money for my hair colour and you know what I love my hair colour growing old gracefully with the best ever so silver shampoo. πŸ’― I will never use anything else. I wash my hair and leave it for 3 to 5 minutes while washing my body then I wash it out, no conditioner, my hair is soft to the touch(instead of looking like I've been dragged through a whinny bush backwards). I would recommend to anyone, it smells great too, lasts for ever, and really great value for money, 7 months and still going. ## Features - COMBATS WARMTH: This professional neutralising shampoo uses cool purple pigments to combat unwanted warmth and yellow undertones in blonde, grey, and silver hair. - BRIGHTENS & ILLUMINATES: Instantly brightens your colour, leaving a cool, luminous finish. It helps to maintain your colour vibrancy between salon visits. - CLEANSES & PURIFIES: Gently cleanses the hair while depositing colour-correcting pigments, ensuring your blonde or silver tones stay fresh and bright. - TARGETED TONING: Perfect for blonde, platinum, grey, and silver hair, helping to maintain your ideal cool shade between salon appointments. - FOR WEEKLY USE: Ideal for use 1-2 times a week to keep brassiness at bay. Follow with the So Silver Conditioner to hydrate and nourish your hair. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B015ON4M5G | | Active Ingredients | Silver | | Age Range Description | Adult | | Age range (description) | Adult | | Benefits | Helps to neutralise yellow undertones. | | Best Sellers Rank | 5,094 in Beauty ( See Top 100 in Beauty ) 223 in Shampoos (Beauty) | | Brand | Matrix | | Brand Name | Matrix | | Collection Name | So Silver | | Country Of Origin | EspaΓ±a | | Customer Reviews | 4.5 out of 5 stars 5,120 Reviews | | Global Trade Identification Number | 03474630741713, 03474636562114 | | Hair Type | Blonde, Chemically Treated, Color Treated, Grey, Platinum, Silver | | Hair type | Blonde, Chemically Treated, Color Treated, Grey, Platinum, Silver | | Item Dimensions | 48 x 48 x 206 millimetres | | Item Form | Liquid | | Item Type Name | Shampoo | | Item Weight | 318 g | | Item form | Liquid | | Liquid Volume | 300 Millilitres | | Manufacturer | Matrix | | Manufacturer Part Number | E1652603 | | Model Number | E1652603 | | Number of Items | 1 | | Other Special Features of the Product | Illuminates | | Package Size Name | Full Size | | Recommended Uses For Product | Apply to wet hair, lather, and leave on for 3 minutes for subtle neutralisation, or up to 5 minutes for maximum effect. Rinse thoroughly. | | Scent | Unscented | | Scent Name | Unscented | | Special feature | Illuminates | | Suitable Hair Colour | Silver | | UPC | 721866523952 | | Unit Count | 300.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** Matrix - **Hair type:** Color Treated - **Item form:** Cream - **Product benefits:** Helps to neutralise yellow undertones. ## Images ![So Silver Purple Toning Shampoo, Illuminates Colour, 300ml - Image 1](https://m.media-amazon.com/images/I/61dLgAL39IL.jpg) ![So Silver Purple Toning Shampoo, Illuminates Colour, 300ml - Image 2](https://m.media-amazon.com/images/I/71390YQO-gL.jpg) ![So Silver Purple Toning Shampoo, Illuminates Colour, 300ml - Image 3](https://m.media-amazon.com/images/I/71YIW78VL5L.jpg) ![So Silver Purple Toning Shampoo, Illuminates Colour, 300ml - Image 4](https://m.media-amazon.com/images/I/61-8h4IdrML.jpg) ![So Silver Purple Toning Shampoo, Illuminates Colour, 300ml - Image 5](https://m.media-amazon.com/images/I/615116zHDCL.jpg) ## Questions & Answers **Q: Can I use this on natural grey hair?** A: Yes, it is excellent for brightening natural grey and silver hair. **Q: How long should I leave it on?** A: Leave on for 3 minutes for subtle toning, or up to 5 minutes for maximum neutralisation. **Q: Will it turn my hair purple?** A: If left on too long on very porous hair, it may leave a slight tint. Follow the timing instructions carefully. **Q: Does it cleanse well?** A: Yes, it gently cleanses while depositing colour-correcting pigments. **Q: Should I use a conditioner after?** A: Yes, follow with the So Silver Conditioner for hydration and shine. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Hard to please *by H***E on 7 July 2026* Perfect haur product ### ⭐⭐⭐⭐⭐ Best ever so silver shampoo for grey, silver and white hair *by L***N on 25 March 2026* Love this shampoo, I bought my 1st bottle in September 2025, because I have very thick wiry hair which I always had to use conditioner on, not anymore since using this matrix so silver shampoo, my hair is grey and white, and since September 2025 using this shampoo weekly my hair is easy to manage and my colour is absolutely beautiful, (in fact my granddaughter said nanna have you dyed your hair because it has a purple tint in it, which I thought it was just me seeing it, but I love it, it's a sutale lilac tint, so nice) also my other granddaughter who is 4 said she wants her hair my colour, πŸ˜†. Anyway I've just bought my 2nd bottle because it was cheaper than my 1st bottle which I'm still using 7 months later, you only need a small amount, but wow it really brightens up white, silver and grey hair, in fact my husband is using it too now πŸ˜‚πŸ€£, my hairdresser says people pay good money for my hair colour and you know what I love my hair colour growing old gracefully with the best ever so silver shampoo. πŸ’― I will never use anything else. I wash my hair and leave it for 3 to 5 minutes while washing my body then I wash it out, no conditioner, my hair is soft to the touch(instead of looking like I've been dragged through a whinny bush backwards). I would recommend to anyone, it smells great too, lasts for ever, and really great value for money, 7 months and still going. ### ⭐⭐⭐⭐ GREAT PRODUCT - WEIRD SMELL? 🀩 *by M***R on 16 March 2021* this is a super pigmented shampoo - i left it on for 20 mins to be safe and it toned my darkish yellow hair to a great non brassy colour - only side note tho , the smell of the product is reminiscent of cat litter (without the poo of course ) but just something to note ## Frequently Bought Together - Matrix Hair Shampoo, For Blondes, Greys and Silvers, Tones + Neutralises, Total Results, So Silver - Matrix | Hair Conditioner for Damaged Hair, Strengthens, Anti-Breakage, Total Results InstaCure - Matrix Food for Soft Multi-Use Hair Oil for Dry Hair With Avocado Oil for Heat Protection, 50 ml --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/48118391-so-silver-purple-toning-shampoo-illuminates-colour-300ml](https://www.desertcart.tn/products/48118391-so-silver-purple-toning-shampoo-illuminates-colour-300ml) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-08-11*