--- product_id: 48908360 title: "Wella Illumina Hair Colour 60ml - 10/69" brand: "wella professionals" price: "101.94 DT" currency: TND in_stock: true reviews_count: 13 category: "Wella Professionals" url: https://www.desertcart.tn/products/48908360-wella-illumina-hair-colour-60ml-10-69 store_origin: TN region: Tunisia --- # Up to 3 levels of lift 31 intermixable shades Develops in just 30 minutes Wella Illumina Hair Colour 60ml - 10/69 **Brand:** wella professionals **Price:** 101.94 DT **Availability:** ✅ In Stock ## Summary > 🎨 Elevate your hair game—because your color should be as bold as your ambition. ## Quick Answers - **What is this?** Wella Illumina Hair Colour 60ml - 10/69 by wella professionals - **How much does it cost?** 101.94 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/48908360-wella-illumina-hair-colour-60ml-10-69) ## Best For - wella professionals enthusiasts ## Why This Product - Trusted wella professionals brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Fast & Effective:** Experience vibrant, long-lasting color in just 30 minutes—perfect for busy professionals. - • **Damage-Defying Formula:** Elevates light to reveal luminous tones while maintaining hair integrity, even on previously bleached hair. - • **Precision Lightening Power:** Achieve up to 3 levels of lift with tailored developer strengths for flawless color depth. - • **Trusted Professional Brand:** Backed by Wella Professionals with 4.6-star rating and 2-year warranty for peace of mind. - • **Infinite Color Possibilities:** Unlock 31 intermixable shades for personalized, salon-grade results at home. ## Overview Wella Illumina Hair Colour 10/69 is a permanent, professional-grade hair dye offering up to 3 levels of lift and 31 intermixable shades. Designed to deliver luminous, ashy blonde tones with a fast 30-minute development time, it’s ideal for achieving salon-quality results at home. The formula enhances light reflection for vibrant, multidimensional color while caring for hair health, making it perfect for millennials seeking effortless, damage-conscious hair transformation. ## Description Product Description Wella - Illumina - Coloring 10/69 - 3 Levels Of Lift: 1 Part Illumina Color, 1 Part Welloxon Perfect 12% 2 Levels Of Lift: 1 Part Illumina Color, 1 Part Welloxon Perfect 9% 1 Level Of Lift / Coverage Of Grey/White Same Depth Or Darker: 1 Part Illumina Color, 1 Part Welloxon Perfect 6%Note: The item got no expiration date, the printed date is production date. Ingredients Aqua, Cetearyl Alcohol, Propylene Glycol, Ammonium Hydroxide, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Sodium Sulphate, Steareth-200, Toluene-2,5-Diamine Sulphate, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Perfume, Resort. cinol, xanthane, Gum, Disodium EDTA, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulphates, m-Aminophenol, Hydroxyethyl-3,4-Methylenedioxyaniline HCI, Geranoil, Linalool, 2-Methyl-5-Hydroxyethylaminophenol, BHT, p-Aminophenol Directions Lift light to the highest spectrum Box Contains 1 Illumina - Coloring 10/69 Review: Excellent product - So I had previously (about 2 months ago) bleached and toned my hair and even with using purple shampoo twice a week it was looking very yellow. I didn't want to bleach and tone again because of the damage so thought I'd give this a try... I was very skeptical about this product and have knocked stars off as there are no English instructions within the packaging, but a quick Google search gave me them. I mixed it 1:1 with a 6% developer, ('blonde me' range) slapped it on all over and hoped for the best. After 20 minutes I thought I was going to have a full head of grey hair so washed it off... but... the colour it is after drying is gorgeous, a nice ashy blonde, it has lightened my 2cm roots slightly so it has a really nice blend. I am really impressed and will definitely buy again! Review: Illumina 10/69 An ashy saviour!! ♥️ - My hair has been dark for a while. I missed being blonde so cap highlighted my hair. Unfortunately some of the older brown was very stubborn. Those parts were a horrible shade of orange and I dare not put any more bleach on it, it’s already taken a battering. I needed violet to naturalise the orange so purchased this knowing it wouldn’t entirely match the swatch colour but should hopefully at least take the orange away. I used the 10/69 with a 1:1 ratio on dry hair with a 30 vol wella developer (I know that seems a high volume but I can’t stress enough just how orange it was) I let it develop for 25 mins and rinsed, shampoo, condition and hair mask. The colour is beautiful 😻 I’m so happy with it. The condition of my hair is absolutely awful (which is entirely on me- I went in a bit hardcore with the bleach) so if anyone can suggest something amazing for the bleach damage it would be appreciated. ## Features - Llumina Color Eleveates Light To Its Highest Spectrum Revealing Previously Unseen Potential In Hair - Now You Can Make Light Your Own And Create New Colour Expressions That Stir The Senses And Emotions Of Every Client. - 31 Intermixable Shades With Infinite Possibilities - Hair Care & Styling - Colourings - Wella - Illumina - Coloring 10/69 - Ref. 11001069 ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00BSC14LI | | Benefits | Achieve salon color at home with a professional product | | Best Sellers Rank | 1,199 in Beauty ( See Top 100 in Beauty ) 24 in Permanent Hair Colour | | Brand | Wella Professionals | | Brand Name | Wella Professionals | | Colour | Purple | | Container Type | Tube | | Customer Reviews | 4.6 out of 5 stars 3,056 Reviews | | Full Cure Time | 3E+1 Minutes | | Global Trade Identification Number | 00729378224275, 04015600530204, 04015600530624 | | Hair Color Permanence | Permanent | | Hair Type | normal | | Hair type | normal | | Item Form | Liquid | | Item Weight | 0.07 Kilograms | | Item form | Liquid | | Manufacturer | Wella | | Manufacturer Part Number | 4015600530624 | | Material Features | Light | | Material Type Free | Gluten Free | | Model Number | 4015600530624 | | Number of Items | 1 | | Package information | Tube | | Product Warranty | 2 year manufacturer | | Product benefits | Achieve salon color at home with a professional product | | Recommended Uses For Product | Salon | | UPC | 729378224275 785923913209 | | Unit Count | 60.0 millilitre | ## Product Details - **Brand:** Wella Professionals - **Colour:** Purple - **Hair type:** normal - **Item form:** Liquid - **Material Type Free:** Gluten Free - **Material feature:** Light - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Achieve salon color at home with a professional product - **Unit count:** 60.0 millilitre ## Images ![Wella Illumina Hair Colour 60ml - 10/69 - Image 1](https://m.media-amazon.com/images/I/51wKJxsLUBL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: I have bleached my hair to a level 8 but it has slight orangey yellow tint. What % developer will i need to use with this?** A: Hi, as a toner I would use colour touch 1.9%. I purchased 10/69 too use as a toner after lifting my own hair. Hope this helps you. **Q: Should I apply this to wet or dry hair?** A: You apply this hair color to dry hair. **Q: do i need to use a developer with illumina clour for grey coverage?** A: Hi Yes illumina needs developer if your adding colour into the hair to cover Grey you would use 6% 20vols equal messures **Q: please can you make sure correct item is being sent out due to careless mistake, ordered 9/60 not 9/0 now having to order again and wait** A: I had the same 9/ not 9/60 ## Customer Reviews ### ⭐⭐⭐⭐⭐ Excellent product *by L***S on 18 December 2022* So I had previously (about 2 months ago) bleached and toned my hair and even with using purple shampoo twice a week it was looking very yellow. I didn't want to bleach and tone again because of the damage so thought I'd give this a try... I was very skeptical about this product and have knocked stars off as there are no English instructions within the packaging, but a quick Google search gave me them. I mixed it 1:1 with a 6% developer, ('blonde me' range) slapped it on all over and hoped for the best. After 20 minutes I thought I was going to have a full head of grey hair so washed it off... but... the colour it is after drying is gorgeous, a nice ashy blonde, it has lightened my 2cm roots slightly so it has a really nice blend. I am really impressed and will definitely buy again! ### ⭐⭐⭐⭐⭐ Illumina 10/69 An ashy saviour!! ♥️ *by M***N on 4 August 2025* My hair has been dark for a while. I missed being blonde so cap highlighted my hair. Unfortunately some of the older brown was very stubborn. Those parts were a horrible shade of orange and I dare not put any more bleach on it, it’s already taken a battering. I needed violet to naturalise the orange so purchased this knowing it wouldn’t entirely match the swatch colour but should hopefully at least take the orange away. I used the 10/69 with a 1:1 ratio on dry hair with a 30 vol wella developer (I know that seems a high volume but I can’t stress enough just how orange it was) I let it develop for 25 mins and rinsed, shampoo, condition and hair mask. The colour is beautiful 😻 I’m so happy with it. The condition of my hair is absolutely awful (which is entirely on me- I went in a bit hardcore with the bleach) so if anyone can suggest something amazing for the bleach damage it would be appreciated. ### ⭐⭐⭐⭐⭐ Excellent - saved my hideous lockdown yellowy bleach blonde hair *by J***E on 26 July 2020* Lockdown - disaster struck. I had reached for the diy hair dye to cover my awful 4inch long roots! Well first i had used l'oreal excellence Glasgow and my roots went ginger!! Then a couple weeks later i caved and used jerome russel bleach and my hair went completely white/yellow! Cringe. Lightbulb head. After much research for toning my tresses down i found this toner and mixed it with a developer. 2 parts developer to 1 part toner. I was so pleased when i rinsed this out. I am thankfully back to an acceptable ash blonde! I definitely recommend using a hair mask or a really good conditioner to keep hair soft after using this as mine did go a tad dry. I've only washed my hair every 2-3 days to keep the toner in as long as possible. It has come out a bit already but it has been at least 2 months now i think! So for the time and cost of doing it yourself at home vs the salon prices i think it was pretty good value to be honest. I will however be going back to my hairdresser in a couple of weeks now that they are open again!! I don't trust myself to use this correctly and not do any damage long term but it was a good value quick fix in the meantime. I definitely have an increased respect for the chemistry that our fairy godmother hairdressers have to do to make our hair look and feel good whilst combatting damage! ## Frequently Bought Together - WELLA Number 10/69 Illumina Coloring - Wella Welloxon Perfect 4 Percent 13 Vol Creme Developer, 1.101 kg 8005610617428 --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/48908360-wella-illumina-hair-colour-60ml-10-69](https://www.desertcart.tn/products/48908360-wella-illumina-hair-colour-60ml-10-69) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-09-05*