---
product_id: 492275023
title: "Marketing: Real People, Real Choices"
price: "69.21 DT"
currency: TND
in_stock: false
reviews_count: 5
url: https://www.desertcart.tn/products/492275023-marketing-real-people-real-choices
store_origin: TN
region: Tunisia
---

# Marketing: Real People, Real Choices

**Price:** 69.21 DT
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Marketing: Real People, Real Choices
- **How much does it cost?** 69.21 DT with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/492275023-marketing-real-people-real-choices)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133130592 ISBN-13: 9780133130591 . That package includes ISBN-10: 0132948931 ISBN-13: 9780132948937 and ISBN-10: 0132952343 ISBN-13: 9780132952347. For undergraduate Principles of Marketing courses. Real People, Real Choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab , the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. Also available with MyMarketingLab. MyMarketingLab is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Review: Great book - Bought this book for a college class. I'm really happy with how informative the book is.
Review: Book - Decent book

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Customer Reviews | 4.2 out of 5 stars 85 Reviews |

## Images

![Marketing: Real People, Real Choices - Image 1](https://m.media-amazon.com/images/I/91un-x02hfL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great book
*by D***E on 19 August 2018*

Bought this book for a college class. I'm really happy with how informative the book is.

### ⭐⭐⭐⭐ Book
*by B***N on 25 June 2024*

Decent book

### ⭐⭐⭐⭐⭐ Received on time
*by D***A on 28 December 2019*

Prefect, in great shape

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**Shop now:** [https://www.desertcart.tn/products/492275023-marketing-real-people-real-choices](https://www.desertcart.tn/products/492275023-marketing-real-people-real-choices)

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-08-10*