--- product_id: 49385514 title: "The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you" brand: "rob fitzpatrick" price: "213.66 DT" currency: TND in_stock: true reviews_count: 8 url: https://www.desertcart.tn/products/49385514-the-mom-test-how-to-talk-to-customers-and-learn store_origin: TN region: Tunisia --- # The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you **Brand:** rob fitzpatrick **Price:** 213.66 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by rob fitzpatrick - **How much does it cost?** 213.66 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/49385514-the-mom-test-how-to-talk-to-customers-and-learn) ## Best For - rob fitzpatrick enthusiasts ## Why This Product - Trusted rob fitzpatrick brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you ## Images ![The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you - Image 1](https://m.media-amazon.com/images/I/61ixLoT4lyL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great book *by K***R on 15 June 2024* Breaks customer discovery into really digestible and actionable steps. Recommend for anyone looking to hone in product/market fit. Great book ### ⭐⭐⭐⭐⭐ Great practical book *by B***S on 5 January 2024* Great practical book for customer interviews. I learnt a lot about how to interview and avoid common mistakes. Definitely using the learnings in my subsequent interviews ### ⭐⭐⭐⭐ Customer research isn't as easy as you may have thought *by P***R on 21 July 2020* It's easy to do customer research, isn't it? You just find a few customers or could-be-customers and start asking them questions about their problem and thoughts on their preferred solution.Wrong.As the book says "every question we ask carries the very real possibility of biasing the person we’re talking to and rendering the whole exercise pointless."And then "Bad customer conversations aren’t just useless. Worse, they convince you that you’re on the right path. They give you a false positive that causes you to over-invest your cash, your time, and your team."Why is this?Well it seems that the people you ask want to be nice and encouraging (and you want them to be too). This can create an accidental conspiracy where you get to hear what you WANT to hear and not what you NEED to hear.This is vital to understand and the early part of the book is very strong in the way it highlights the problem and the dangers involved with careless questioning. You need to get to facts and the truth of their problems, not their opinions about your solution.This is not a long book but I feel what is here is padded. The more I read, the less involved I was. There is a lot to learn from the book but I feel there is also a lot that could be in here that is missing. You need more structure to your questions.I'm a fan of Jobs To Be Done as a concept for understanding customers and what they want when fixing a problem by buying a solution. This will help frame your questioning and help you develop your first minimum viable product (MVP).I'm giving the book a 4 star rating. It is part of the answer within the entire lean start-up and product innovation subject but I feel the average entrepreneur is going to need to read much more widely before he or she is in a position to make best use of what's in here.Paul Simister helps business owners who are stuck and frustrated, to get unstuck. ## Frequently Bought Together - The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/49385514-the-mom-test-how-to-talk-to-customers-and-learn](https://www.desertcart.tn/products/49385514-the-mom-test-how-to-talk-to-customers-and-learn) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-05-30*