--- product_id: 49395394 title: "It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN)" price: "108.33 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/49395394-its-not-how-good-you-are-its-how-good-you store_origin: TN region: Tunisia --- # Top 50 in Advertising Books 1,448+ Reviews, 4.4⭐ Avg Bite-sized wisdom for career growth It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) **Price:** 108.33 DT **Availability:** ✅ In Stock ## Summary > 🚀 Unlock your potential—because it’s not how good you are, but how good you want to be! ## Quick Answers - **What is this?** It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) - **How much does it cost?** 108.33 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/49395394-its-not-how-good-you-are-its-how-good-you) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gift of Growth:** A perfect, thoughtful gift to inspire your team or peers to level up. - • **Proven Bestseller:** Ranked #41 in Advertising and loved by over 1,400 readers worldwide. - • **Timeless Inspiration:** Proven wisdom that stays relevant across years and industries. - • **Pocket-Sized Powerhouse:** Compact, easy-to-digest spreads perfect for busy professionals on the go. - • **Career-Defining Insights:** Packed with actionable advice from a top advertising guru to unlock your potential. ## Overview Paul Arden’s 'It's Not How Good You Are, It's How Good You Want To Be' is a globally bestselling career guide blending humor, creativity, and practical wisdom. With over 1,400 reviews averaging 4.4 stars, this compact book offers bite-sized, inspiring advice that has helped professionals across industries rethink success and elevate their careers. ## Description It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must. Review: Simply the best book for career advice - I bought it over 10 years ago, when I first started my career. I read it once or twice, then I shoved it onto my bookshelf and never read it again through all these years. Today I wanted to give a farewell gift to two team members who were leaving the team and who I thought had really good potential, and I thought of gifting this book. I picked it up from the bookshelf again and found that all the advice in the book were exactly what I have been believing and practicing through my career and would want to share with my teammates. And that’s why I put purchased two more copies of the same book today - to give to my teammates. TL;DR - Read it once, remember it and use it the whole career. That’s just how powerful this book is. Review: an easy, enjoyable and inspiring read. - a very easy and interesting read. I bought this book for myself about 4 years ago and have just purchased it again as a gift. The short true anecdote style of this book is simple yet inspiring. ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 32,025 in Books ( See Top 100 in Books ) 41 in Advertising (Books) 111 in Self Help Memory Improvement 281 in Business Life (Books) | | Customer Reviews | 4.4 out of 5 stars 1,448 Reviews | ## Images ![It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) - Image 1](https://m.media-amazon.com/images/I/71-6Q6E6FlL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Simply the best book for career advice *by V***R on 17 September 2024* I bought it over 10 years ago, when I first started my career. I read it once or twice, then I shoved it onto my bookshelf and never read it again through all these years. Today I wanted to give a farewell gift to two team members who were leaving the team and who I thought had really good potential, and I thought of gifting this book. I picked it up from the bookshelf again and found that all the advice in the book were exactly what I have been believing and practicing through my career and would want to share with my teammates. And that’s why I put purchased two more copies of the same book today - to give to my teammates. TL;DR - Read it once, remember it and use it the whole career. That’s just how powerful this book is. ### ⭐⭐⭐⭐⭐ an easy, enjoyable and inspiring read. *by Y***Z on 15 October 2016* a very easy and interesting read. I bought this book for myself about 4 years ago and have just purchased it again as a gift. The short true anecdote style of this book is simple yet inspiring. ### ⭐⭐⭐⭐ Motivational? *by C***N on 23 May 2007* This book by Paul Arden has been dubbed by many to be a fantastic motivational book that is capable of turning people into super human geniuses. In reality this book takes only an hour or less to read through and unless you really attempt to apply any new ideas will be a waste of your time. Much of the book to me was useless and some of it I already knew, however it is still a good book for getting you thinking in another way. Really the author is telling you to throw out everything you think you know and listen to his ideas of what made him successful, and some of the ideas are very good. I have found a few of the ideas in this book very useful and have used the ideas such as 'Do not seek praise seek criticism' are simple but good. Many people are unable to open up and be wrong and make mistakes and learn from them, especially people in positions such as management who feel they have to be seen as always correct in front of their staff. This book really is an individual thing, It may be of massive help to you or you may completely disagree with the ideas put forward. Either way you have to look at this book as one mans ideas and decide for yourself whether to apply them or take them onboard in your life. Worth a look at the price being asked for it. ## Frequently Bought Together - It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - Whatever You Think, Think the Opposite --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/49395394-its-not-how-good-you-are-its-how-good-you](https://www.desertcart.tn/products/49395394-its-not-how-good-you-are-its-how-good-you) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-07-21*