--- product_id: 50328982 title: "ZAG: The #1 Strategy of High-Performance Brands (One-Off)" price: "377.16 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/50328982-zag-the-1-strategy-of-high-performance-brands-one-off store_origin: TN region: Tunisia --- # ZAG: The #1 Strategy of High-Performance Brands (One-Off) **Price:** 377.16 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** ZAG: The #1 Strategy of High-Performance Brands (One-Off) - **How much does it cost?** 377.16 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/50328982-zag-the-1-strategy-of-high-performance-brands-one-off) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough―today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands―radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com. Review: Essential Reading for any startup: learn how to differentiate your offerings - This is an excellent book. This is by far the best book I've read on how to differentiate your brand or services. The book is easy to read and yet profound. Essential reading for any startup Review: Best Brand Book I've Ever Read - I was recommended this by a colleague who's worked in branding for a number of years. Unlink lots of other books in this space, ZAG is very real and practical. I've come away with a number of very useful "tests" which I can use to check what I'm doing and why I'm doing it. I'm going to re-buy it once I get my Kindle. ## Features - New - Mint Condition - Dispatch same day for order received before 12 noon - Guaranteed packaging - No quibbles returns ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 251,251 in Books ( See Top 100 in Books ) 9 in Maya 44 in Amazon Online Shopping 71 in Web Graphics & Animation | | Customer Reviews | 4.5 out of 5 stars 659 Reviews | ## Images ![ZAG: The #1 Strategy of High-Performance Brands (One-Off) - Image 1](https://m.media-amazon.com/images/I/61zn3zdoZwL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Essential Reading for any startup: learn how to differentiate your offerings *by C***B on 6 October 2023* This is an excellent book. This is by far the best book I've read on how to differentiate your brand or services. The book is easy to read and yet profound. Essential reading for any startup ### ⭐⭐⭐⭐⭐ Best Brand Book I've Ever Read *by D***O on 12 May 2011* I was recommended this by a colleague who's worked in branding for a number of years. Unlink lots of other books in this space, ZAG is very real and practical. I've come away with a number of very useful "tests" which I can use to check what I'm doing and why I'm doing it. I'm going to re-buy it once I get my Kindle. ### ⭐⭐⭐⭐ Four Stars *by P***I on 15 July 2014* Informative read ## Frequently Bought Together - Zag: The Number One Strategy of High-Performance Brands - The Brand Gap: How to Bridge the Distance Between Business Strategy and Design - Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/50328982-zag-the-1-strategy-of-high-performance-brands-one-off](https://www.desertcart.tn/products/50328982-zag-the-1-strategy-of-high-performance-brands-one-off) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-06-18*