--- product_id: 50961939 title: "Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond" price: "349.70 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/50961939-why-we-buy-the-science-of-shopping-updated-and-revised store_origin: TN region: Tunisia --- # Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond **Price:** 349.70 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond - **How much does it cost?** 349.70 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/50961939-why-we-buy-the-science-of-shopping-updated-and-revised) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Synopsis coming soon....... Review: If you're interested in retail this is the only place to start - Needs to be read and re-read by anyone involved in retail. 2nd edition worth the investment as contains new examples, and serves as an excuse to re-read. The core messages are unchanged as they should be and will stand the test of time. Section on eCommerce still stands out as odd but more of a polemic against the internet at large than a serious interrogation of selling online. This is a book about the wonderful nuance of shopping in stores and how retailers and manufacturers can be more in tune with this behaviour to increase sales and loyalty. Review: Very good informative book! - I purchased this book (Polish edition, but my husband has an English copy, as well) during my Fashion Management studies in order to learn more about buying habits of customers (not just in fashion). The author gives a lot of examples of how we act (mostly subconsciously) when it comes to shopping. His conclusions are backed up by various studies. If you want to know, what tricks companies use to persuade you to buy the next pair of jeans that you not necessarily need right now, read "Why we buy". Easy and enjoyable read! ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 82,198 in Books ( See Top 100 in Books ) 40 in Market Research 98 in Digital Lifestyle 1,059 in Scientific Psychology & Psychiatry | | Customer Reviews | 4.4 out of 5 stars 784 Reviews | ## Images ![Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond - Image 1](https://m.media-amazon.com/images/I/71E60NzqQYL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ If you're interested in retail this is the only place to start *by J***N on 7 March 2017* Needs to be read and re-read by anyone involved in retail. 2nd edition worth the investment as contains new examples, and serves as an excuse to re-read. The core messages are unchanged as they should be and will stand the test of time. Section on eCommerce still stands out as odd but more of a polemic against the internet at large than a serious interrogation of selling online. This is a book about the wonderful nuance of shopping in stores and how retailers and manufacturers can be more in tune with this behaviour to increase sales and loyalty. ### ⭐⭐⭐⭐⭐ Very good informative book! *by M***F on 16 October 2012* I purchased this book (Polish edition, but my husband has an English copy, as well) during my Fashion Management studies in order to learn more about buying habits of customers (not just in fashion). The author gives a lot of examples of how we act (mostly subconsciously) when it comes to shopping. His conclusions are backed up by various studies. If you want to know, what tricks companies use to persuade you to buy the next pair of jeans that you not necessarily need right now, read "Why we buy". Easy and enjoyable read! ### ⭐⭐⭐⭐ Buy why we buy, but only for the bricks, not the clicks *by M***S on 27 February 2011* An excellent book, both for retail experts, who need to go back to the basics, and for complete newbies, who need to start there. I'm somewhere in between and, for me, there were three great themes running through this book... Firstly, it explains, with many great examples, how tiny things can make a huge difference. Of course, this idea is well known, as the butterfly effect, tipping point etc, but it's so beautifully visible in retail. They don't say "retail is detail" for nothing! Secondly, it shows that, while most of these details are common sense, they are still being missed all the time, because you simply can't see them in the Board Room. You have to go on to the Shop Floor and see what's happening on the ground. That goes for all industries, but again, it's so visible in retail, and Paco has all the examples to prove it. Lastly, Paco's book, which includes a lot on his personal life, shows that true dedication leads to true expertise, and there's just no beating true expertise! Yes, as a previous reviewer points out, he does use the whole book to advertise his company, but, in my opinion, there's no harm in demonstrating that you're good at what you do. How else will people know about it? Having said that, I agree with other reviewers, that the last 4 chapters, about the Internet and global retailing, are a bit disappointing, after you've read the first 16. In the Internet chapter, Paco expresses some interesting opinions, but it lacks the scientific basis that gives the book its subtitle, and doesn't really answer the big question: how bricks and clicks will co-exist in the future. Perhaps Paco should write a sequel with someone, who knows clicks as well as he (Paco) knows bricks. In the global retailing chapters, Paco becomes a travel writer, with some interesting anecdotes and examples of innovative retailers, but again, no scientific basis, and not a lot of structure. There is room for a sequel here, too, and this time, Paco could easily write it himself, together with all the esteemed colleagues from Milan, Sao Paolo, Tokyo etc. he goes to great lengths to praise. Still, on balance, this is an excellent book, and in my view, the last 4 chapters don't spoil it, they just don't do it any favours. I'm looking forward to those sequels! ## Frequently Bought Together - Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond - Yes!: 50 Scientifically Proven Ways to Be Persuasive - Influence, New and Expanded: The Psychology of Persuasion --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/50961939-why-we-buy-the-science-of-shopping-updated-and-revised](https://www.desertcart.tn/products/50961939-why-we-buy-the-science-of-shopping-updated-and-revised) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-08-23*