--- product_id: 51198095 title: "Loreal INOA 10.01 60GRM V511" brand: "l'oréal professionnel paris" price: "168.93 DT" currency: TND in_stock: true reviews_count: 8 url: https://www.desertcart.tn/products/51198095-loreal-inoa-10-01-60grm-v511 store_origin: TN region: Tunisia --- # 30 min fast full cure time 100% white hair coverage Intense hydration & nourishment Loreal INOA 10.01 60GRM V511 **Brand:** l'oréal professionnel paris **Price:** 168.93 DT **Availability:** ✅ In Stock ## Summary > ✨ Elevate your hair game with ammonia-free luxury colour 💎 ## Quick Answers - **What is this?** Loreal INOA 10.01 60GRM V511 by l'oréal professionnel paris - **How much does it cost?** 168.93 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/51198095-loreal-inoa-10-01-60grm-v511) ## Best For - l'oréal professionnel paris enthusiasts ## Why This Product - Trusted l'oréal professionnel paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Flawless Grey Coverage:** Confidently cover white hair with 100% precision and lasting brilliance. - • **Ultimate Comfort & Care:** Gentle on scalp with no stinging, making every application a nourishing ritual. - • **Salon-Grade Ammonia-Free Formula:** Experience vibrant, long-lasting colour without harsh chemicals or odour. - • **Perfect Platinum Blonde Light Ash:** Achieve a luminous, natural-looking 10.01 shade with sublime colour radiance. - • **Oil Delivery System (Ods2) Technology:** Deeply penetrates hair for radiant, glossy shine and conditioned feel. ## Overview L'Oréal INOA 10.01 is a professional-grade, ammonia-free permanent hair colour featuring advanced oil delivery technology for deep nourishment and vibrant, long-lasting platinum blonde light ash results. It offers 100% white hair coverage, a fast 30-minute cure time, and a comfortable, odourless application that leaves hair glossy, hydrated, and conditioned. ## Description Product Description L'Oréal Professionnel INOA permanent hair colour with oil delivery system (Ods2) technology for all hair types. Our permanent hair colour without ammonia is enriched with oils and delivers the colour to the heart of the hair. Inoa leaves hair feeling conditioned with sublime colour radiance. Experience our ultimate in luxury colour with improved comfort during the development time and no odour. Inoa gives you high coverage, up to 100-percent, whilst still keeping the colour looking bright and luminous. Comes in no.10.01 Platinum blonde light ash colour. Ingredients Dye Review: I love this hair dye - ⭐️⭐️⭐️⭐️⭐️ Salon-quality colour without the damage — INOA is a game changer! I’ve been colouring my hair for years, and INOA is by far one of the best dyes I’ve used. It gives a rich, vibrant colour that lasts, but what really sets it apart is how gentle it is on the scalp and hair. No harsh ammonia smell, no stinging — just a smooth, creamy formula that actually feels nourishing during application. After using INOA, my hair feels soft, shiny, and healthy — not dry or stripped like with some box dyes. The colour payoff is beautiful and natural-looking, with great grey coverage and depth. And it fades really gracefully over time. Whether you’re touching up roots or going for a full transformation, this feels like a luxury salon treatment at home. It’s 100% worth it if you want lasting colour without compromising your hair’s health. Review: Very good - Great stuff, leaves my hair a good colour and shiny. So much better than the ammonia products. Use with the correct lift for ammonia free. ## Features - Hair feels intensely nourished and hydrated with a glossy shine - Odourless, ammonia-free permanent hair colour - Provides long-lasting colour - Inoa leaves hair feeling conditioned with sublime colour radiance - Perfect coverage of white hair ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B008QPZCUO | | Benefits | Hair nourishing and colour-intensive | | Best Sellers Rank | 8,098 in Beauty ( See Top 100 in Beauty ) 114 in Permanent Hair Colour | | Brand | L'Oréal Professionnel Paris | | Brand Name | L'Oréal Professionnel Paris | | Colour | 10.01 Platinum Blonde Light Ash | | Container Type | Tube | | Customer Reviews | 4.6 out of 5 stars 3,856 Reviews | | Full Cure Time | 30 Minutes | | Global Trade Identification Number | 03474630484016 | | Hair Color Permanence | Permanent | | Hair Type | All | | Hair type | All | | Item Form | Cream | | Item Type Name | Inoa Permanent Hair Colour, No.10.01 Platinum Blonde Light Ash | | Item Weight | 82 g | | Item form | Cream | | Manufacturer | L'Oréal S.A. | | Material Features | Ammonia free, odourless | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Package information | Tube | | Product benefits | Hair nourishing and colour-intensive | | UPC | 773602337149 | | Unit Count | 60.0 millilitre(s) | ## Product Details - **Brand:** L'Oréal Professionnel Paris - **Colour:** 10.01 Platinum Blonde Light Ash - **Hair type:** All - **Item form:** Cream - **Material Type Free:** Ammonia Free - **Material feature:** Ammonia free, odourless - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Hair nourishing and colour-intensive - **Unit count:** 60.0 millilitre(s) ## Images ![Loreal INOA 10.01 60GRM V511 - Image 1](https://m.media-amazon.com/images/I/41mG3E+SUyL.jpg) ![Loreal INOA 10.01 60GRM V511 - Image 2](https://m.media-amazon.com/images/I/41rb6vQEbKL.jpg) ![Loreal INOA 10.01 60GRM V511 - Image 3](https://m.media-amazon.com/images/I/615mdSpXe6L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ I love this hair dye *by C***D on 3 July 2025* ⭐️⭐️⭐️⭐️⭐️ Salon-quality colour without the damage — INOA is a game changer! I’ve been colouring my hair for years, and INOA is by far one of the best dyes I’ve used. It gives a rich, vibrant colour that lasts, but what really sets it apart is how gentle it is on the scalp and hair. No harsh ammonia smell, no stinging — just a smooth, creamy formula that actually feels nourishing during application. After using INOA, my hair feels soft, shiny, and healthy — not dry or stripped like with some box dyes. The colour payoff is beautiful and natural-looking, with great grey coverage and depth. And it fades really gracefully over time. Whether you’re touching up roots or going for a full transformation, this feels like a luxury salon treatment at home. It’s 100% worth it if you want lasting colour without compromising your hair’s health. ### ⭐⭐⭐⭐⭐ Very good *by J***P on 20 January 2026* Great stuff, leaves my hair a good colour and shiny. So much better than the ammonia products. Use with the correct lift for ammonia free. ### ⭐⭐⭐⭐⭐ Effective and possible to use at home *by E***A on 28 December 2017* Quite easy to use and looks professional/natural How to use: These are supposedly for professional use only but are no different in use to supermarket kits once you have bought the stuff. They work well and give a much better result over time, only a little more expensive. Covers grey well too. You can mix the colours to get any shade you like (I use half 7 and half 8). The whole numbers indicate a "base" lightness/darkness and you can choose to add redness or other twists by selecting a tube with a "decimal point". Shades are numbered with 1 as the darkest. You'll probably want to experiment on cut-off strands of your own hair before deciding which shade you want. Not for use by people under 18. I'm not a hairdresser, have no qualifications and this is just my experience. Warnings on the packets indicate the need to do a skin test 48 hours before you use it in case of allergic reaction. Don't rely on amateur reviews on Amazon for safety advice! You need to buy an oxidant to mix with these. Inoa also produce oxidants and you probably need 30 vol (9%) or 20 vol (6%). Use the 30 vol if you want to lighten the hair significantly (by up to 3 shades). Oxidants are almost certainly recommended in the amazon sections below. You need: - Tube of this product (or two if mixing shades) - Oxidant creme - Kitchen scales - Plastic bowl - Disposable gloves/rubber gloves - Brush for painting the mixture on and for mixing (I use one you get free in a supermarket hair dye) - Hair grips if necessary - Plastic comb - Old towel and/or plastic bag round neck to protect clothing - Timer/clock Hair should be dry and brushed but it doesn't really matter whether it's clean. Put on gloves, then use kitchen scales to measure out equal volumes (1:1 ratio) of colour and oxidant. Mix together very well using the brush. You're likely to need about one whole tube of colour to cover roots if you have fairly thick hair. You might need more though (I do), so have some in reserve. You can put the top back on the tube and use the rest later. Keep gloves on. Paint the hair outwards from your parting generously with the mixture (If your hair is already coloured, you'll just want to paint the roots. Don't keep re-colouring the whole hair each time as it will accumulate and quickly get darker. You can lighten natural hair, but you can't significantly lighten already coloured hair with this.) Now use a comb to create a new parting a little to one side and repeat until you've covered the whole head. The painted hair will conveniently stick together so you may not need grips. The back can be tricky and you may want to rig up a double mirror system or just do it by feel. Do the hairline and temples especially well (don't leave these to last). Try to work reasonably quickly, otherwise the first part you cover will have a much longer exposure time than the last part (don't panic though, it's not that critical). Wait 30 minutes after you've finished. Using gloves, massage roots/hair for 5 minutes to blur any edges to the colour. Rinse thoroughly and then shampoo really well, ideally using Inoa "post" shampoo (which seems to work really nicely and is supposed to remove residue better). There is also an Inoa colour conditioner, which gives my hair good condition and less knots. That's it. I sometimes find I get redness in the colour immediately afterwards even though I use a base colour. This reduces quickly with a few good shampooings. It's also less pronounced if I use 30 vol oxidant rather than 20 vol. Extras: I like to make the look more natural by doing a few strands with slightly different colour (about 1/2 a shade different) so it's not all identical. You can use aluminium foil to separate them. I also occasionally add a few highlighted strands using majimeches highlighter for a "sunkissed" effect. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/51198095-loreal-inoa-10-01-60grm-v511](https://www.desertcart.tn/products/51198095-loreal-inoa-10-01-60grm-v511) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-04-23*