---
product_id: 518087899
title: "Principles and Practice of Marketing 10/e"
price: "742.34 DT"
currency: TND
in_stock: true
reviews_count: 3
url: https://www.desertcart.tn/products/518087899-principles-and-practice-of-marketing-10-e
store_origin: TN
region: Tunisia
---

# Principles and Practice of Marketing 10/e

**Price:** 742.34 DT
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Principles and Practice of Marketing 10/e
- **How much does it cost?** 742.34 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/518087899-principles-and-practice-of-marketing-10-e)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out: - The role of AI in Fashion Retailing to enhance the customer experience. - How Dr. Martens have been engaging consumers for more than half a century. - McDonald’s plan for environmental change. - How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrity Key Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text. - Brand new Hidden Gem boxes that showcase firms that do marketing differently. - New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability. - New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix). - Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge. David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research & Consultancy Application and an active member of the Town Centres Research Interest Group.

Review: Heavy - Nice book. Helped with my cim degree
Review: Excellent Book - Extremely well written.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 410,242 in Books ( See Top 100 in Books ) 1,989 in Sales & Marketing 3,782 in Business Development & Entrepreneurship (Books) |
| Customer Reviews | 4.9 out of 5 stars 13 Reviews |

## Images

![Principles and Practice of Marketing 10/e - Image 1](https://m.media-amazon.com/images/I/71b-UfoHLUL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Heavy
*by A***A on 10 September 2025*

Nice book. Helped with my cim degree

### ⭐⭐⭐⭐⭐ Excellent Book
*by K***Y on 14 April 2024*

Extremely well written.

### ⭐⭐⭐⭐⭐ na
*by N***Y on 17 March 2026*

Brand new book.

## Frequently Bought Together

- Principles and Practice of Marketing 10/e
- Quantitative Methods: for Business, Management and Finance
- Management, Global Edition

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.tn/products/518087899-principles-and-practice-of-marketing-10-e](https://www.desertcart.tn/products/518087899-principles-and-practice-of-marketing-10-e)

---

*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-07-31*