--- product_id: 51881179 title: "3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)" price: "242.71 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/51881179-3rd-edition-crossing-the-chasm-marketing-and-selling-disruptive-products store_origin: TN region: Tunisia --- # 3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) **Price:** 242.71 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** 3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) - **How much does it cost?** 242.71 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/51881179-3rd-edition-crossing-the-chasm-marketing-and-selling-disruptive-products) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado , and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. Review: Well worth a read for new and innovating businesses alike. - Mind blowing book - a must read for any SaaS company - or in fact any company looking at developing a disruptive product. I actually read this as a result of it being referenced in another book (unfortunately I can't remember which one!), but my word this is worth the purchase. Having actually run a fairly "groundbreaking" product (partnermarketing.com) for the last 5 years - a lot of this book speaks to the challenges we've faced - and it was great to see that we've overcome them in ways Geoffrey described (with a lot of new ideas thrown in too). Well worth a read if you run any business looking to innovate Review: Definitely crossed it - Good book that explains the product innovation cycle in a clear (albeit simplified) framework. It has a rightful place in the business innovation literature as a "must read". Only caveat of course is that it could lull the reader into thinking that this process is easy to manage as this analysis benefits hindsight bias (like almost all business books). One may find that the chasm crossing approach is quite chaotic and difficult to foresee by the entrepreneur as the industry structure is usually still rapidly evolving in the early years. ## Features - Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream s Collins Business Essentials - Product type: ABIS BOOK - Brand: Harper Business ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 14,744 in Books ( See Top 100 in Books ) 160 in Business Life (Books) | | Customer Reviews | 4.5 out of 5 stars 2,576 Reviews | ## Images ![3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) - Image 1](https://m.media-amazon.com/images/I/81jRhPA6SQL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Well worth a read for new and innovating businesses alike. *by J***Y on 18 July 2017* Mind blowing book - a must read for any SaaS company - or in fact any company looking at developing a disruptive product. I actually read this as a result of it being referenced in another book (unfortunately I can't remember which one!), but my word this is worth the purchase. Having actually run a fairly "groundbreaking" product (partnermarketing.com) for the last 5 years - a lot of this book speaks to the challenges we've faced - and it was great to see that we've overcome them in ways Geoffrey described (with a lot of new ideas thrown in too). Well worth a read if you run any business looking to innovate ### ⭐⭐⭐⭐⭐ Definitely crossed it *by C***R on 6 March 2016* Good book that explains the product innovation cycle in a clear (albeit simplified) framework. It has a rightful place in the business innovation literature as a "must read". Only caveat of course is that it could lull the reader into thinking that this process is easy to manage as this analysis benefits hindsight bias (like almost all business books). One may find that the chasm crossing approach is quite chaotic and difficult to foresee by the entrepreneur as the industry structure is usually still rapidly evolving in the early years. ### ⭐⭐⭐⭐ Four Stars *by P***E on 9 January 2018* Excellent classic management book - still highly relevant to all start-up businesses. ## Frequently Bought Together - Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/51881179-3rd-edition-crossing-the-chasm-marketing-and-selling-disruptive-products](https://www.desertcart.tn/products/51881179-3rd-edition-crossing-the-chasm-marketing-and-selling-disruptive-products) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-09-06*