--- product_id: 5268645 title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Soft Mahogany Brown 4SM, 1 Hair Dye Kit" brand: "l'oreal paris" price: "95.55 DT" currency: TND in_stock: true category: "L'oreal Paris" url: https://www.desertcart.tn/products/5268645-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye store_origin: TN region: Tunisia --- # Up to 9 weeks fade-defying color Vitamin E & UV filter shine protection No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Soft Mahogany Brown 4SM, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** 95.55 DT **Availability:** ✅ In Stock ## Summary > ✨ Own your signature shade with fade-defying brilliance! ✨ ## Quick Answers - **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Soft Mahogany Brown 4SM, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** 95.55 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/5268645-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Care Kit:** All-in-one kit includes color gel, developer crème, shine protect conditioner, and gloves for a salon-quality finish at home. - • **Clean Beauty Formula:** Gluten-free, aluminum-free, paraben-free, and sulfate-free—because your hair color should be as clean as your lifestyle. - • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves endurance. - • **Precision No-Drip Gel:** Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand. - • **Gray Coverage & Conditioning:** Seamlessly covers gray hair while conditioning for silky, resilient locks that feel as good as they look. ## Overview L'Oreal Paris Superior Preference Dark Soft Mahogany Brown offers a permanent, fade-defying hair color that delivers rich, luminous results lasting up to 9 weeks. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner with UV filter, this kit ensures vibrant color, gray coverage, and conditioned, silky hair. Suitable for all hair types and free from harsh chemicals, it’s the ultimate choice for professionals seeking salon-quality color at home. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B002LKGO4I | | ASIN | B002LKGO4I | | Best Sellers Rank | #174 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color | | Brand Name | L'Oreal Paris | | Color | 4SM Dark Soft Mahogany Brown | | Container Type | Box | | Customer Reviews | 4.5 4.5 out of 5 stars (58,997) | | Global Trade Identification Number | 00071249158265 | | Hair Color Permanence | Permanent | | Hair Type | Chemically Treated | | Item Form | Cream,Serum | | Item Weight | 11.34 g | | Item model number | U-HC-6736 | | Manufacturer | L'Oreal Paris | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | 10066073 | | Material Features | Gluten Free | | Material Type Free | Aluminum Free,Paraben Free,Phthalate Free,Dye Free,Sulfate Free,Formaldehyde Free | | Model Number | U-HC-6736 | | Number of Items | 1 | | Product Benefits | Color Protection | | Product Dimensions | 2.4 x 3.6 x 6.2 inches; 0.4 ounces | | Recommended Uses For Product | Softening | | Set Name | L'Oreal Paris Superior Preference | | Suitable Hair Color | All Hair Colors | | UPC | 071249158265 792850014107 | | UPC | 071249158265 792850014107 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 4SM Dark Soft Mahogany Brown - **Item Form:** Cream,Serum - **Package Information:** Box - **Product Benefits:** Color Protection ## Images ![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Soft Mahogany Brown 4SM, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81aNx1LJhlL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is permanent hair dye?** A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy. **Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?** A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading. **Q: Does Superior Preference permanent hair color provide full gray coverage?** A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage. **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner. ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4SM Dark Soft Mahogany Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 4AR Dark Chocolate Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/5268645-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye](https://www.desertcart.tn/products/5268645-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-10-16*